Top 10 Thought Leaders in Sales and Marketing in Asia

Top Ten Thought Leaders in Sales and Marketing in Asia

Business to business or B2B marketing essentially refers to techniques and strategies used by companies who sell or market their products and/or services to other businesses. However, using traditional sales channels to reach prospective B2B buyers seem difficult.

Hence, if you own a B2B business, say in Singapore, for instance, you might find it hard to drive potential clients to take notice of your products and/or services. What would you do?

Two Things That Could Get You Leads

Apparently, if you want to succeed in Singapore B2B marketing, you need to make content marketing a part of your strategy. More importantly, though, you will need inspiration from thought leaders in the same, or at least related, field.

Wikipedia describes a thought leader as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded”. That said, thought leaders in sales and marketing could help you succeed as a B2B marketer. These thought leaders are highly regarded because of their influence and/or the pieces they have written on topics like sales and marketing.

Thought Leaders in Asia

Here’s a bit of a disclaimer: discussing the top thought leaders in Asia doesn’t necessarily mean that these people are all Asians. Far from it. They are included in the list regardless if they’re Caucasian or Asian because of their contributions as thought leaders – the inspiration they give to aspiring men and women as they traverse Singapore B2B marketing.

#1 Mark Zuckerberg

Mark Zuckerberg - Top 10 Thought Leaders in Sales and Marketing in AsiaWho doesn’t know this guy? He is, after all, the brains behind the world’s most widely used social media platform, Facebook. His 2015 estimated net worth is $35.7 billion, and he’s barely 32 years old! He has consistently been on the list of 100 wealthiest and most influential people in the world for the past five years and counting. If the popularity and wide reach of Facebook are enough reasons to believe Zuckerberg’s influence can help you, then you’re on the right track.

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You might also want to check out: Mark Zuckerberg’s Best and Inspiring Response to Grandma Becomes Viral

#2 Praveen Kenneth

Praveen Kenneth - Top 10 Thought Leaders in Sales and Marketing in Asia

 

Kenneth is the co-owner, chairman, and managing director of L&K | Saatchi & Saatchi. When he was 29, he became the youngest CEO at The Publicis Group, and he led the group’s $6 billion operations in the Indian sub-continent. His hardnosed honesty and dynamism were like a breath of fresh air for emerging marketers who sought corporate liberation, business growth, and innovation.

 

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#3 Guy Kawasaki

Guy Kawasaki  - Top 10 Thought Leaders in Sales and Marketing in Asia

 

He is an author, evangelist, entrepreneur, and a speaker based in Silicon Valley. One of his known accomplishments is being one of the marketing hands behind the very first Apple Macintosh released in 1984. He is also best known for preaching marketing concepts like “evangelism marketing”. His net worth is an estimated $30 million.

 

 

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 #4 Seth Godin

Seth Godin - Top 10 Thought Leaders in Sales and Marketing in Asia

 

Godin mostly writes about the marketing, leadership, quitting, change, and other topics. One of his best-selling books is “Purple Cow”. He probably owns one of the most popular blogs in the world, and he also founded Yoyodyne and Squidoo. In 2013, he was one of the three individuals inducted into the Direct Marketing Hall of Fame.

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Get more inspiration, Read this: 7 Inspiring Quotes from Famous Asian Entrepreneurs that Appointment Setters Should Live By

#5 Bonin Bough

Bonin Bough - Top 10 Thought Leaders in Sales and Marketing in Asia

 

He’s the vice president of global media and consumer engagement at Mondelēz International (formerly Kraft Foods). The position puts him in charge of the company’s global media – TV, print, digital, and OOH. He’s well-known for developing a digital strategy that went beyond the norms of paid, earned, owned, and shared media.

 

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#6 Neal Schaffer

Neal Schaffer - Top 10 Thought Leaders in Sales and Marketing in Asia

 

Schaffer was named as one of Forbes Top 50 Social Media Power Influencer for two consecutive years. He is also one of Forbes Top 5 Social Sales Influencer. He’s a wonderful inspiration to B2B marketers in Singapore because of his focus on social media strategy as a powerful tool to succeed in marketing and business.

 

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#7 Dr. Rohini Anand

Dr. Rohini Anand  - Top 10 Thought Leaders in Sales and Marketing in Asia

 

She is the Senior Vice President and Global Chief Diversity Officer for Sodexo, a leading provider of Quality of Daily Life Solutions. She is responsible for strategic direction, implementation, and alignment of Sodexo’s integrated global diversity, which is one of the driving forces behind Sodexo’s growth. At the end of 2014’s fiscal year, Sodexo generated $22.45 billion in revenues, which proves Dr. Anand is on the right track.

 

 

#8 Dr. Sanjay Correa

Dr. Sanjay Correa  - Top 10 Thought Leaders in Sales and Marketing in Asia

 

He is the Operating Leader of GE’s Asian Pacific American Forum (APAF), which is a US-based organization with upwards of 6,000 members. For Correa, seizing opportunities is one of the best ways to succeed in any field.

 

 

 

 

#9 Neil Patel

Neil Patel  - Top 10 Thought Leaders in Sales and Marketing in Asia

 

He is an entrepreneur, investor, and analytics expert best known for his contributions to the world of digital marketing. He was only 15 years old when he launched his very first online company. He is so successful that he has consulted for big companies like General Motors, Intuit, NBC, Amazon, eBay, Yahoo, Mint.com, and Microsoft. He’s net worth is $10 million. He is also a regular figure in entrepreneurship and online marketing conferences every year.

 

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#10 Jim Stengel

Jim Stengel - Top 10 Thought Leaders in Sales and Marketing in Asia

 

He has earned the moniker “Godfather of Marketing”. He was responsible for singlehandedly turning things around for Procter & Gamble, where he served as global marketing office, in the early 2000s. He is so good at what he does, that in his seven years as GMO for P&G, the company saw its sales double for 25 consecutive quarters.

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Hopefully, these 10 thought leaders can inspire you to do your utmost on your B2B marketing efforts.

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What are Your Social Marketing Goals in Singapore?

What are Your Social Marketing Goals

A Business2Community.com article states most B2B marketers struggle with defining their social media marketing goals.

“For instance, should you focus on the number of blog posts per week and tweets per day? How about the number of fans and followers? Maybe retweets, brand mentions, and social reach? Or what about website traffic, clicks, and leads coming from social? Setting social goals can be confusing,” the article said.

But for all its setup, social media can still provide businesses with an edge in terms of acquiring high quality leads. B2B enterprises can still source a potential customer from their social traffic – if they already know their way around. What gets in their way in attaining positive lead generation and conversion results is a lack of an efficient strategy, which is preceded by a lack of clear and consistent goals.

A journey ends up nowhere without a clear objective. Here are some ways you can narrow down your goals and focus your resources on the things that do matter to the organization.

Use the CARE model. SmartInsights.com reveals an efficient model for content marketers to use in if they desire to increase the efficiency of their digital campaigns. Using the CARE model, marketers need to highlight four things:

What are Your Social Marketing Goals?

Content – Determine the type of content to be delivered to one’s constituency and the corresponding ways to deliver it to its intended audience.

Related: The Reasons for a Collapsing Content Strategy

Audience – This pertains to the people who are targeted for a particular product. Identifying their needs through effective market research is vital for crafting the right message that will get them to engage.

Related: Identifying Key Decision Makers for Lead Generation

Relevance – What are the trends prevailing in the market at the moment? For sure, buyers want to know about solutions that coincide with present situations and will decline anything that is outdated and unrelated to current demands.

Related: Marketing Trend in Asia That Will Still Work in 2016

Evaluation – Perhaps the part where many marketers struggle profoundly. But they can always get through the difficulty by setting up important KPIs that identifies top performing blog posts and content forms as well as the number of unique visits per device.

Focus on engagements. Make sure that you create shareable content. Blog articles and infographics with viral potential are worth retweeting and are essential for building an audienceship.

Aim for competency. The most important goal to pursue is to provide satisfaction to existing and potential customers. Creating social campaigns that places the buyer at the top is perhaps the greatest goal to achieve because of the benefits that come along with it: increased revenue, better reputation and an efficient marketing infrastructure.

Read More Marketing Tips and Get More Leads in Singapore!

 

 

Top Tips to a Better Mobile Marketing Experience

Top Tips to a Better Mobile Marketing Experience

B2B marketing today has come a long way. A long time ago, in a mystical period known as the 80s, companies that needed to increase their client base depended primarily on the telephone to generate leads.

Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence.

On that note, B2B marketers are constantly seeking for effective ways to leverage mobile devices in their lead generation. Oftentimes, since the effectiveness of mobile isn’t absolute, marketers can unknowingly apply the wrong methods. These inevitably cost mobile campaigns dearly, and companies should best identify and stay away from them.  

What you can do to avoid these mistakes is to take into account these effective mobile marketing tips courtesy of Huffington Post contributor and digital marketing strategist Scott MacFarland.

Irrelevant Content: Put your consumer hat on. Do you like it when you get spammed from companies that are sending you irrelevant communications? Brands must make sure they are producing content that is perfectly aligned with their persona’s needs. If they don’t, their competition will, and that will be revenue lost.

Take time to read: This might be the  reasons for your collapsing content strategy.

Poor Timing Of Communication: Marketers tend to pay attention to the timing of emails, social posts and believe it or not, even their direct mail (does that still happen?). That also means we must think about the customer, their habits, desires and needs, and serve them the perfect offer at the perfect time with the right message. If a text based offer for a lunch special comes at dinnertime, guess what? We’ve missed the opportunity.

Don’t bore out email subscribers. Breathe life into your email marketing campaign.

Continued Communication That’s Not Relevant: The key here is “continued” communication. As a brand, it is considered a cardinal sin to continually send communication and marketing messages to prospective customers and even existing customers if the message is not relevant. This will annoy them and soon they may unsubscribe from your communication channel – then you’ve lost them. You invested time and money to get them, now you need to spend the extra time to figure out what they want, when they want it. This increases engagement, website traffic, customer lifetime value and ultimately increases revenue.

Don’t Forget About Location: Mobile marketing is not just about connecting with the customer. It’s also about understanding their location as well. The retail market is a perfect business model to leverage the power of mobile, especially when they take advantage of location data. This data helps the marketer have a more complete data set, which allows them to craft strategies more effectively – thus increasing engagement, retention and store traffic.

Coupons: Regardless of your business, a coupon can be used to drive in-store foot traffic, online conversions, and customer retention or even help promote a new product or service. In a highly competitive market, coupons show value to the customer, especially if it is delivered in a timely manner with the right message. There are many ways to use a coupon and a mobile device is the perfect vehicle to deliver the brand message anywhere, anytime.

Overall Value To The Customer: Marketing 101 says, if the brand is not offering value for the customer, a transaction won’t occur. When mobile marketing is not offering value to each and every customer, the brand in essence is communicating to them that they just want your name, mobile phone number and of course your money, not your respect and trust.

Find The Right Mobile Partner: This is an absolute must for any CMO or CIO looking to dive into mobile marketing. I have experienced a few poor decisions when agencies were hired and they didn’t really have the expertise needed to execute. The tip here is to find a mobile company that knows mobile marketing strategy and technology better than anyone else. You don’t want a company that’s just a reseller of another knock-off service. Additionally, make sure the mobile partner has a robust customer centric service team to help when you need it. When you do find a company that can do all of these, you will soon realize they are the smartest firms and you want them to be on your side because mobile technology is moving at warp spend and your agency partner must be able to move with it successfully.

Think Like A Customer – Act Like An Intelligent Brand: Don’t allow your mobile marketing to negatively impact your sales. Make sure you take full advantage of the data sets that are available. This will help you not only understand your customer, but communicate with them on their mobile device in a precise manner and location that truly excites and engages them to want to make the effort to purchase. Take advantage of all your customer data sets and think like a customer, but act like an intelligent brand.

For the full article, click here.  

Read More Marketing Tips and Get More Leads in Singapore!

How Marketers can Solve Marketing Challenges the Easy Way

How Marketers can Solve Marketing Challenges the Easy Way

The top three challenges for marketers this year would be new business development, lead quality, and demand and lead generation.

This is from the 2015 State of B2B Marketing, a report published by Salesforce that recognizes the important things companies care the most. And with these challenges in mind, they care a whole lot about solving them.

For Salesforce contributor Jena Hanington, these challenges can easily be overcome through marketing automation:

Challenge 1: New Business Development

First and foremost on our list of challenges is “new business development.” At many organizations, generating new business is primarily associated with sales, but the reality is that marketing has a huge role in generating revenue as well. By running integrated campaigns that fill the funnel with high-quality leads (more on this in the next section), marketing can contribute its own source of revenue to the company’s bottom line.

Marketing automation gives marketers the ability to track these revenue sources and attribute closed deals back to the campaigns that created them. Not only can marketers run campaigns that help bring in new business, they can also get credit for their work — and track the overall impact of marketing and sales efforts on their revenue.

Challenge 2: Quality of Leads

This year, the focus continues to shift away from lead quantity and toward lead quality. As we’ve covered on our blog before, eschewing lead quality in favor of lead quantity can often do more harm than good. You may be sending your sales reps more leads to work, but the likelihood of any of those leads turning into closed deals greatly decreases.

Instead, B2B marketers can implement a lead scoring and grading system to better qualify leads. With such a system in place, you can ensure that leads that get assigned to sales meet a minimum threshold, i.e. that their interest level is high enough to warrant follow up, and that they fit your ideal prospect profile. This gives sales more confidence in the leads that are coming from the marketing team, and can go a long way toward putting these two departments on the same team.

Challenge 3: Demand and Lead Generation

The third challenge on marketers’ plates is demand and lead generation, which goes hand in hand with the first two items on our list. Before leads can be qualified and passed to sales, and before they can turn into closed deals and get attributed to marketing’s campaigns, they need to be generated.

Lead generation is actually one of the primary uses of a marketing automation platform, and can be facilitated through landing pages and forms. According to the 2015 State of B2B Marketing, 66% of marketers are currently using their corporate website as their primary digital marketing channel (and 61% of those marketers consider this to be an effective means for lead generation).

See the full post here.  

 

Discovering New Demand Generation Opportunities Using Four Simple Ways

Discovering New Demand Generation Opportunities Using Four Simple Ways

For this post, we are featuring the four essential steps to effective demand generation.

ALEA Group CEO Louis Foong mentions the Blue Ocean Strategy, a method mirroring the expeditions of the great explorers of old. To get to the gist of it, the approach encourages marketers to be more adventurous in terms of discovering new areas of opportunity and establishing a firm foothold in their respective markets.

For Foong, “In the demand generation landscape, I think it is time to embark on a new expedition. We need a strong and focused infusion of the ‘Lewis and Clark’ spirit of discovery.”

Here are the four points for achieving just that:

  • Using the right tools and frameworks to empower your lead generation campaigns: By this I don’t mean automation. In fact, as I said recently, you can’t use a cannon to kill a mosquito. What you need is a set of tools, a sound process and a customized framework that takes into account your specific offering and how best to present it to your target buyers.
  • Maximize opportunity while minimizing risk: This goes back to the age-old wisdom of test and learn. You have to be able to test the effectiveness of your campaign strategy and the tools you are using to measure the results and ROI. Here is an outstanding tool that allows B2B companies to maximize opportunity with minimum risk. Take a look at the Heroes & Lifeboats Program and their extraordinary HeLP Networks platform. It lets you amplify your results without increasing your marketing budget.
  • Pursue differentiation and low cost: Buyers want to see innovation, they crave differentiation, but rarely are they willing to pay a higher cost for it. As marketers, our challenge is to deliver true differentiation AND offer it at a lower cost. Coming back to the example of HeLP Networks, this platform empowers corporations to reach out across the vast ocean of unexplored online territory at a fraction of the cost involved with using established networks like Google, Yahoo, Bing, etc. See how their simple, yet robust technology works.
  • Build execution into strategy: Among the more common problems afflicting lead generation programs are: the complexity of tools, mountains of data across multiple sources, a tunnel view of the lead generation process and lack of capability to execute effectively and gain real-time intelligence and insights. What is required is a clear, 360° view of the lead generation process—one of the key reasons why MyLeads2Go has seen tremendous and very quick success in the market.

Read Foong’s full article on Business2Community.com.

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