The Singaporean Experience: How to Generate Leads for Less

The Singaporean Experience- How to Generate Leads for Less

It’s a still good time to invest in Singapore. Despite what analysts tell the local business councils, there is still enough positivity to go around. A slight economic downturn is not enough to deride the country’s image as an attraction for offshore B2B companies. Its hospitable climate and strong levels of government support has enabled it to maintain business vibrancy.

With business opportunities experiencing a steady growth, B2B solutions providers should see this as a chance to expand their current client base and grow their revenue. Along with an effective appointment setting arm, new lead generation ideas are required in order to ensure constant sales gains.

Often, however, business leaders need to understand the importance of keeping acquisition costs low without affecting lead quality. Consider the waste that it entails paying for leads that wouldn’t even result in a conversion.

While an enhanced lead management system can provide the needed cost-efficiency, other strategies can be implemented without any added value.

Here are some of them:

Make your PPC campaign standout

While it figures as a headache-inducing bane among marketers, Google Adwords is still a highly advantageous tool. At any rate, B2B marketers can acquire leads using the service for their pay-per-click or PPC campaigns. It is just a matter of identifying the keywords that will get potential buyers to engage. Constant analysis and reporting on how companies use search engines constitutes the standard for implementing a highly successful online marketing campaign.

Create better inbound content

Using digital channels is by far the most effective in terms of reducing lead costs. HubSpot project about 13% of total savings for inbound strategies such as webinars and whitepapers. It doesn’t cost your much nowadays to set up an attractive web presence. But while this is something of a high point in digital marketing, the real challenge is finding the right mix of content that attracts the right people towards your pipeline.

Realize your goals with an outsourcing company

We are currently seeing an increase in outsourcing expenditures. This comes as a rising number of B2B companies are opting to increase their sales. They know for sure that the only way to go about it is by acquiring high quality leads. While developing in-house technologies and updating current proficiencies can always be considered, implementation will take too long a time. A more modern and of course cost-efficient measure is to hire a lead generation and appointment setting company that already has the necessary tools for putting your marketing plans to action.

How to Create Better and More Accurate Market Research Strategies In Asia

How to Create Better and More Accurate Market Research Strategies

Statistics tell us that businesses run more efficiently when they receive accurate and up-to-date data about their respective markets. For this reason, many B2B companies regard market research as top priority for such ends as revenue optimization and acquisition of high quality leads.

Effective lead generation and appointment setting in this sense is hardly attained without the presence of effective researching. Information gathered through strategies like phone surveys and fill out forms can be leveraged for uncovering the present “pulse” of the market. These activities can also be used to identify what works and what doesn’t in one’s lead generation and appointment setting activities, allowing you to determine the most profitable and efficient actions to take.

However, being able to provide yourself with the needed intelligence to form better decisions requires implementing the best research tools and techniques.

Here are a few of them that might just of help:

  1. Sample Segmentation

Just like laboratory technicians, marketers have to experiment by using samples segregated into categories based on important demographic data such as revenue, number of employees, and location. This enables the identification of certain groups that respond better towards certain messages than others.

  1. Social listening

Many B2B buyers are using the internet to scout for specific business solutions. They often interact in forums and other social platforms in order to better understand how their markets work. You too can understand how your target demographic behaves by being where the discussions are and engage them there.

  1. Focus group

This does not pertain to the typical notion of a focus group. Rather, it points to a special group of people you can always source helpful opinions from. They can be composed of typical buyers or an expert panel that can assess your messaging strategies. Their subjective opinions can lead towards conclusions illustrating actual market conditions.

  1. Effective metrics

Certain facets of your marketing and sales campaigns should undergo scrutiny. Metrics pertaining to market share, ROI, telemarketing performance and conversions are essential tools detailing the specific conditions your business is going through. They also function to let you focus on critical areas in need of a good boost in order to maximize opportunities.

There are probably hundreds more to harness for effective market research. Oftentimes, you are just not sure which ones to combine and apply in order to paint a more precise description of your market. Thankfully, there are lead generation companies out there that also offer effective research services and answers to questions that leave you bewildered and unsure.

Prepare for an Email Marketing Campaign the Right Way

Prepare for an Email Marketing Campaign the Right Way

Every business has its own way of molding an effective lead generation campaign. For B2B companies, they enjoy access to a high amount of resources that make quality customer relations possible.

Some of them focus more on social media, while others invest on more direct channels such as in-person events. But recent marketers point to email as ideal for direct audience engagement, a fact concurred by many marketing institutions. But why so?

It is already understood that people in the B2B industry want things fast. They do not want to beat around the bush. They want immediate methods to extinguish the fire that is eating up their bush. In other words, they need solutions right away. Email gives them such a convenience in deciding for business decisions, but it doesn’t help sending messages that lack any value to their present situations whatsoever.

The problem for a solutions-provider like you involves creating an email marketing program that makes every send-out worthwhile. This initially entails knowing the appropriate methods to prepare for an email campaign that realizes conversion goals and makes up for invested capital.

Do your homework. Before implementing a marketing strategy via email, it is obviously essential to know what your target audience is talking about, what it wants and needs, and what it is composed. Try going on a journey without a roadmap. The point here is to determine critical areas that can be capitalized to force your audience defenses down.

Invest in infrastructure. In modern B2B marketing, a business cannot thrive long without well-established and functional infrastructure. The market is full with nifty lead nurturing and marketing automation systems that are worth a buck (maybe a thousand bucks). And simply having one already puts you on track towards an easier marketing experience.

Leverage your landing pages. So, a top-level CEO decides to click on the link featured in your email. But instead being transported to a compelling landing page, he is greeted by too many fields and an interface that has the word “mediocre” written all over it. When it comes to creating landing pages and optimizing your lead capturing devices, a perfect balance between convenience and effective web design is a necessity.

Adopt appropriate analytics. Before you even start an email campaign, you will also need to setup the proper analytics implements. Tracking variables such as ROI, online conversions as well as response rates provide an overview of your campaign’s effectiveness, allowing you to determine the appropriate actions to take whenever things get complicated.

Making it Big with Multi-Channel B2B Marketing

Making it Big with Multi-Channel B2B Marketing

The march towards modernity continues. B2B marketing is actively evolving, as evidenced by the increasing prevalence of marketing automation software. Everywhere, B2B sellers are constantly upgrading their lead management and lead nurturing platforms to grow their enterprises. Trends in the use of new marketing technologies are being harnessed, and new opportunities are introduced alongside developments in niches such as wearable devices and mobile connectivity.

From the onset, it looks like B2B marketing is hardly slowing down as moreharnessed. What with the heightened utilization of multi-channel B2B marketing activities, marketers will still see more possibilities to grow their revenue and expand their following. But in order to keep up, it is important to know the factors that presently permeate in multi-channel B2B marketing.

In an article posted on eConsultancy, three important insights detail how marketers use their mix of communication channels to acquire B2B sales leads as well as achieve extensive business objectives. Quoting from a report entitled The Reality of Multi-Channel Marketing, the article found out that:

Business needs dictate multichannel efforts

Marketing and sales activity is still largely dictated by business need, according to the executives interviewed for the report. The product or service and/or dominant customer segment profile go a long way to determining priorities when it comes to multichannel strategy.

Email is at the heart of multichannel

In the past, email was often considered to be less interactive than other channels, unable to engage visually like display or emotionally like social, but it is now re-emerging as a driver for a wide range of online and offline brand engagement activities.

The email channel has become essential within multichannel campaigns as the emergence of smartphones has meant that email opens on mobile have exceeded those on desktop.

As a result, emails that are fully optimized for mobile can create an enormous impact.

Paid search is key for acquisition

While mobile, social and personalization attract much attention, PPC is still demonstrating its worth for the majority of businesses. A study by found that 46% of marketing budgets were dedicated to paid search.

Easily measurable and highly segmentable by location of consumer or bricks and mortar store, PPC is able to engage in deep targeting to deliver a high degree of relevance to a customer in the discovery stage. In Q1 2014, search began 44% of all US ecommerce transactions.

Strengthen Core Lead Generation Processes with these Suggestions

Strengthen Core Lead Generation Processes with these Suggestions

In every business, there is always a need to streamline important processes in order to meet industry demands. And it is worth noting that telemarketing is an essential aspect that translates B2B leads into sales goals.

Telemarketing has crucial elements that deserve full attention. Unfortunately, many B2B marketers fail in giving their campaigns a needed revamping. This is partly due to a failure of knowing the critical points of their strategies. Don’t get yourself wrong. Focusing your resources on content and branding is not a bad thing. However, focusing too much on that aspect alone would diminish the quality of other processes.

The B2B landscape is ever changing in proportion to social media’s continuing growth. With that said, discussions on generating qualified B2B leads continue to permeate business plans. Adapting to current trends helps, but more concrete measures are needed. B2B telemarketing trends will tend to change. Often, these changes take place abruptly and entail drastic paradigm shifts that would cause successful campaigns to lose their potency.

While content is king, lead generation telemarketing agencies are struggling with uncertainty. There is no escaping this fact. However, businesses can always strengthen key elements of their telemarketing.

Lead generation telemarketing should take these suggestions to a more profitable B2B operation.

Learn your industry. In the IT industry, you are engaging prospects who might know software better than you. The same goes for other industries as well. Now, this is not a reason to be pessimistic. A highly informed audience helps in improving your products and strategies. Thus, there is a need to take every issue into account and leverage these issues to drive home an appointment.

Prepare. There is no denying that preparation goes a long way. Do it right and you might go further than just a few miles. Data-gathering procedures maintain a high level of prominence in the B2B industry. This is so because market research ensures that you are targeting the right people. Too often, telemarketing endeavors encounter too many rejections because of slight mishaps in industry data.

Follow-up. In many cases, telemarketing and sales efforts are rendered fruitless by poor follow-up on B2B leads. Telemarketers would have let go too soon. Sure, there are risks attached to cold call campaigns, but they shouldn’t keep you from warming up a prospect for an appointment. In this respect, it is imperative to maintain your target’s attention long enough for a sales meeting to happen.

Lead generation telemarketing can only bear profitable fruits when it is approached properly. For cost-efficient and productive B2B processes, outsourcing firms would fill critical areas in your operation.

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