War Games: Strategies to Secure Social Media amid Tough Competition

War Games- Strategies to Secure Social Media amid Tough Competition

B2B marketers will tell you it’s a jungle out there. Competition is relentless, and this is the reason for the pessimism that start-up businesses experience.

However, with the increasing prevalence of social media, the landscape is gradually changing in favor of the little man. Marketing has become more like a game, with players using the best of their analytical and creative abilities to generate the highest number of qualified leads and close the highest number of sales.

Of course, resources do matter, but the issue is more about using them than just having them.

For businesses new to the landscape, the following points can be cited as survival tips to succeed in the B2B battlefield:

Hold an Engagement Campaign. The immediacy of the communication process is a stark advantage of using social media to promote products and services. Companies can create fan pages in which they can interact with potential and existing customers as well as showcase company updates and future initiatives. Moreover, this directness in the two-way relationship between the company and the market can be an effective scale for consumer preferences.

Concentrate on SEO. Ranking number one on the Google search results is far-fetched. But it makes a great difference in boosting conversion rates when your landing page is featured on the first page. Thus, it is highly advisable to create quality content structured with important keywords. Make sure that keyword density falls between 1 and 3 percent; otherwise, search engines may ignore your overstuffed posts.

Think and Live Lead. Consider improving your presence by including fill forms and newsletter to your sites. Visitors may provide you with their contact information for more updates on future and present offers. Keep in mind that tapping various platforms and tools for lead generation can put your company on a favorable position.

Nurture your Leads. When a sale has been made, you may as well leave at that and proceed to look for more leads. If you believe that relationships work in such a way, then you are sorely mistaken. Nurture your existing leads even if a transaction was sealed. Consumer and company relationships are symbiotic for the most part, with the latter depending on you for solutions to certain problems. As a business, your task is to satisfy their demands. Nurture them well enough and they will become effective in generating leads.

Source: http://www.regalix.com/by_regalix/insights/articles/key-marketing-objectives-b2b-marketers-are-pursuing-through-social-media/

Business Startups: Singapore’s boosters

Business Startups- Singapore’s Boosters

By stimulating the vital segments of the country – political stability, infrastructures, environmental protection, and population management – Singapore was able to sustain constant growth. Singapore’s economic freedom index overall score is 89.4, a 1.4 increase compared to last year and the second highest next to Hong Kong. These parameters show its significant improvements in global investments, labor freedom, businesses growth and employment.

Given this attributes, Singapore is a very suitable market in establishing new businesses. To sustain this idea, according to World Bank’s annual report, it hosted more than 500 foreign corporations and has a booming high-class population. The combination of these two areas shows its relevant leverages on holding businesses, both local and international-based.

Moreover, Singapore’s capacity to facilitate further improvement does not end here yet. To realize this, it needs to encourage more business startups from small to giant investors. Startup businesses offer variety of supplemental factors that will create progress to the country, its economy and people:

Opening of new job opportunities

Business startups are the main economic engine of the annual employment data. It will expunge the remaining 2% unemployment of Singapore. It sounds vague to completely destroy the burden of unemployment rates, but the government will have to take its agenda to this context to sustain national economic stability. The government can assist investors in lead generation to turn them into competitive players within the market.

Increase Tax Collection

While we think tax is a burden, especially to the workforce, we forgot how it was played in the national economy. Tax fuels federal and local operations. It sustains the important economic factors; education, infrastructures, public welfare program, environmental protection, and health.

Increase population value

In the modern world, we have already created new forms of business field like telemarketing, business engineering, business process outsourcing, etc. This offers potential startup businesses opportunities to open new job prospects. More jobs will mean high employment rates, in the end; it will develop a significant improvement on the lifestyle of the people.

The opening of new businesses will promote economic efficiency by stimulating market competition. When firms compete to one another they will tend to increase corporate spending to generate sales leads to gain competitive advantage over the other. This is a very healthy competition that will protract economic cycle for a more effective income generation.

Source : http://www.heritage.org/index/country/singapore
http://stats.mom.gov.sg/Pages/Unemployment-Summary-Table.aspx

How to get your money’s worth from your Content Marketing Campaigns

How to get your money's worth with your content marketing campaign

B2B marketing involves a lot skill, expertise and consistent analytical endeavors in order to reach businesses goals. Various processes are involved, and indeed, the most important of them all is content marketing.

It is crucial that your demand generation campaigns should have the characteristics of efficiency, both in application and in cost.

And here is the real challenge: how can you conceptualize an effective marketing strategy without burning through your campaign budget?

Especially for startup businesses, the matter can be very difficult to resolve. Fortunately, there are ways to get your brand out there without costing you a fortune.

Analyze your Market. If ever there’s a Ten Commandments for B2B demand generation, this should be at the topmost part of the slab. Having a good view of market prospects is primary in strategizing a sound marketing plan. However, you don’t have to resort to tedious statistical analytics to gauge customer preferences as the task is much easier when you keep a good eye on consistent consumer trends.

Expertise. Most business failures were a result of negligence or incompetence on the part of the marketing firm. Thus, it should be a wise step for businesses to know the right people. It just sounds too easy. But there’s a lot to be considered along this line, considering that there are companies that are more inclined to application than to result. Focus on a firm’s accomplishments and result-oriented solutions.

Be Clear. Before you deliver your content, think of your audience first. One genius way to market your products and services is to overfeed your customers with information. Many campaigns have fallen short of their goals because B2B players adhere to the idea that as long as the message is out there, we’re fine. It would eventually come back and stab them on the buttocks. Always vouch for quality content, because prospects appreciate what you are saying (substance) more than how frequently you interact with them. Go for engaging content.

Monitor your Campaign. And this means observing how your strategy fares once you have it up and running. Another reason why many lead generation endeavors fail is because businesses tend to ignore their campaigns’ progress. Monitor regularly and observe miniscule and profound market changes. That way, it would be easier for you to draw up better plans and re-organize your resources.

A content marketing campaign is indeed expensive but very crucial. But understanding the pointers above, you can gain good ROI on top of realizing long-term goals.

Source : 5 Factors Breaking Your B2B Content Marketing Budget

Is your B2B Blog not getting enough traffic? Write in the Right Way

Is your B2B Blog not getting enough traffic- Write in the Right Way

You just started a company blog, signaling the start of your online marketing campaign. Confident it will procure enough shares and views to generate B2B sales leads, you provide it with posts detailing new offers.

Suddenly activity comes to a complete halt and what used to be a thriving cafeteria of information has become a ghost town of digital cobwebs.

All the effort and investments you put into setting up an online lead generation campaign are laid to waste, and you just stand there asking why.

Experienced B2B marketing bloggers can tell you that poor blog traffic can be a result of poorer content. And since marketing thrives on content, you should anchor your focus on improving that aspect.

Here are some tips on how revitalize your online presence to draw prospects like iron shavings to a magnet.

Stick to a Calendar. From getting high quality sales leads to setting business appointments, time management is an indispensable tool and yet the most mistreated. Blogs are good as long as their owners are active. But when laziness strikes, it would take more than anti-venom to revive them. Thus, it requires a great deal of regularly updating your blog. An editorial calendar along with a weekly quota goes a long way to get you focused on writing quality posts intended for lead generation.

Be Fresh and Specific. Ineffective blogs are diagnosed with either a deficiency of fresh and relevant ideas, or a potentially fatal overdose of generalities and redundant topics. Nonetheless, both warrant immediate medical attention. A proper dosage of focus is prescribed and should be administered on one topic at a time. Overstuffing the blogs with irrelevant compounds can only lead to the ultimate side effect: Boredom.

Educate. Here, you will need to fill in the shoes of a mentor, giving visitors something new and distinct every day. Many company blogs tend to lose their standing because, well, they are all about praising this product or that service. A good blog, on the other hand, creates awareness by asking questions in very subtle ways.

Don’t Use too Much Words. Print journalists will admit that in the past, people want their news in-depth and long. However, with innovations in long-distance communication, the human attention span has decreased tenfold (Not really accurate, but let’s put it at that). The same observation can be said of maintaining a blog. The remedy: write simple and write short. Why? Because it doesn’t mentally exhaust your prospects and it goes right on the dot.

It doesn’t take an Oxford graduate of literature to know the basics of readability. In fact, content marketing is really about gauging what your audience wants and not about flaunting your literary flair.

Putting this in mind can stimulate market perceptions and B2B blog traffic.

Source : How to Spot the Weakest Part of Your Blog Post (and What to Do About It)

Social Media: A Revolutionized Business Tool

Social Media: A Revolutionized Business Tool

Social networking has created a comprehensive virtual environment that allows people around the globe to converse. Since the advent of social networking sites – Facebook, Twitter, and LinkedIn, our involvement to the global trend has been revolutionized. It gave people an opportunity to meet new friends on a more diverse domain. The definition of social media does not end with that, as it goes beyond what we think it can do. Social media has been altered to become a significant aspect of the modern business sector, especially in lead generation, to constantly promote consumer interest and address inquiries on products and services.

For instance, LinkedIn has been establishing connections between potential human resources to respective companies across the world. With more than 277 million members, it has become one of the biggest social media sites linking people to great job opportunities.

One of the most crucial functions of social media in business is it provides presence awareness. Companies need to apply their marketing strategies in this area to be noticed by its target market over potential competitors. Another function of social media is it helps the company to develop the plan to promote product improvement. This is done by the collection of qualified leads based on the current trends in the internet. This is a very potent sales marketing approach because it constantly change based on the shifting trends which will give the company a competitive advantage on lead generation.

Nevertheless, social media improves customer-company relationships. The company can give a real-time connection to its customer to address customer service issues. This is a very integral aspect of every business – to hear what their customers are saying and to do something about it.

Social media is a cheap and yet very effective investment. Companies have easy entry points to upload all the useful information about their company and the offered products and services. This is very effective to companies offering services like telemarketing, where they use variety modern channels in linking their products to customers. Telemarketing companies have clients based across continents, and the only way to gather relevant B2B sales leads is to execute their main marketing strategy on cloud.

The new era of business marketing and management is continuously evolving and we have revolutionized a new business tool that will aid us in adapting to these vague changes, and that is social media.

How to Perform B2B Lead Generation Email Campaigns the smart way

It has long been established that email marketing is still the most reliable lead generation channel for B2B marketing. It’s traditional, yet it never fails to deliver the numbers – with a competent level of quality of leads, at that – and it serves as a safety net in case all other options are not performing.

However, its success doesn’t revolve around blasting huge volumes of emails to contact lists and wait for whoever responds. Successful email campaigns entail strategy and a lot of monitoring.

According to Jonathan Long, Founder and CEO of Market Domination Media, here are 4 important steps in making sure your email campaigns are producing good results:

1. Track all activity. Most email-marketing-software and platforms allow you to track open and click-through rates of any links included in the message.

Are subscribers even interested in what you are sending them? Are they all opening your emails but not clicking on any of your calls-to-action?

This data will quickly let you know if your approach is working or if you need to make some tweaks to your messages.

2. Segment your list based on activity. Most email marketing software will allow you to see the level of engagement for each subscriber. This allows you to see how responsive they are with your mailings. You can then break your subscribers into groups.

When you group your subscribers together based on activity, it allows you to market to each group separately.

3. Split-test frequency. Every business is going to have a list of subscribers that react differently to the frequency they are emailed. Some lists will interact with every message, even if they are emailed several times a month. Other lists will perform better if you just reach out once a month.

There is no guessing game involved. You are going to need to split-test several frequencies and use that data to fine-tune your approach.

4. Never stop building your list. You should always be adding to your list, and using different forms of online marketing to build your list. Paid search marketing, search-engine optimization and social-media marketing can all be used to drive traffic to your landing pages and lead capture forms.

For your automated-email-marketing funnel to keep producing revenue, you need to constantly add fresh prospects. If you stop adding new leads, you will eventually hammer your email list to death.

Source: 4 Ways to Make Sure Your Email List Doesn’t End Up Dead

Top Reasons Why B2B Telemarketing Strategies Fail

As long as there are phone lines across giant buildings and stretching underground beneath our feet, and as long as there are cell towers, satellites and fiber optic cables connecting us to the web, people will always be making and taking calls.

Even in the near future, when all of the business people in the world are those who grew up in the digital age, they would still need to talk to people from remote distances. In short, telemarketing will never die.

It’s a traditional yet highly effective B2B lead generation channel. Telemarketing and appointment setting bridge marketers and potential clients in a way that no other medium can. Nothing beats phone calls.

But why do some telemarketing campaigns fail? According to a blog post at EConsultancy.com, these might be the culprits:

Lack of segmentation

Savvy online marketers know how important segmentation can be, but it’s just as important — if not more important — to outbound telemarketing campaigns. Without segmentation, targeting the right people is all but impossible and entire programs can fail as a result.

Failing to collect data

Not every call that gets made as part of an outbound telemarketing program will produce the desired action, but every call is an opportunity to collect valuable data. This data can be used to develop a better understanding of the market, improve strategy and make the type of adjustments that are required to turn an underperforming program into a performing program (see below).

Staffing

Nothing is arguably as important to a telemarketing program as the people on the phones. Put simply, a telemarketing campaign is generally only as good as the people making the calls. Unfortunately, for obvious reasons, finding folks who are capable of doing a good job can be very difficult.

Poorly-defined goals and expectations

Setting the right goals and establishing the right expectations are crucial if an outbound telemarketing program is to succeed. Far too often companies have unrealistic notions of what a telemarketing campaign can produce, and how fast. One of the most common: the notion that you should try to take an initial contact with a prospect from start to close in the first call.

Timing

Effective marketing involves hitting the target audience with the right message at the right time. While timing is often a challenge in many channels, it’s more difficult in the context of telemarketing for obvious reasons. As anyone who has received a phone call from a telemarketer at 9:05 a.m. on a Monday morning or 4:50 p.m. on a Friday afternoon can attest to, telemarketing campaigns don’t always appropriately factor in timing well enough.

Source: 10 reasons why outbound telemarketing programs fail

5 Likely Reasons Why your Social Media Campaigns are Failing

The best asset of social networks used for B2B lead generation is that added ability to interact with the target audience in a way that’s not too transactional. It’s like seeing businesses step down from their supposed pedestal and reaching out to the people.

But that nature of interaction also has its downsides. Most marketers agree that there are really no definite measure of social media ROI, and that it is only a special channel through which prospects are easily contacted.

Whichever approach your lead generation campaigns may take, it doesn’t take away the fact that the power social media offers is something that shouldn’t be wasted on poorly executed strategies.

As per SocialMediaToday.com, these are some of the common reasons why social media campaigns backslide:

1. Not being where your target customers are. It’s not important to maintain a presence on just any social media network in order to engage with potential and current consumers; you have to be where they actually are. If you are posting content and updates blindly to Twitter, but members of your target market aren’t present there, what’s the point? The first step in effective use of social media for lead generation is to research and determine which social media sites your target audience is active on a regular basis.

2. Not providing valuable content. If you’re just pushing out content about your product and why it’s so “awesome,” more than likely, people will not want to share or engage with it. If someone is following your brand on Facebook, it’s probably to see what valuable content and offers you can offer them. Rather than product-focused content, focus on content rich with tips and tricks which can help to relieve your target customers’ pain points.

3. Not using calls-to-action or sharing targeted links to landing pages. Don’t just say you have a great blog or that your fans should check out your awesome new ebook, link to it, and use an enticing call-to-action to do so. You’d be surprised how commonly businesses neglect to do this. Furthermore, share targeted links.

4. Not integrating email and social media. Email marketing and social media are great friends, not enemies. They work together well, help each other out to promote content, and share one another’s information on a regular and consistent basis. You should promote your presence on social media sites through buttons on each email as well as share links to email opt-in forms for social followers to sign up to be a part of your email database.

5. Not analyzing the effectiveness of your social media efforts. You may be on the latest and great social platforms, sharing awesome content, listening and engaging with your potential audience, and collecting that valuable lead information, but how do you determine if it’s working as well as you want it to? You should be regularly analyzing how much traffic and leads you’re generating from each social platform you’re participating in as well as how valuable it is. This will allow your team to evaluate its efforts and make adjustments if needed.

Source: 7 Reasons You’re Not Generating Leads From Social Media

 

B2B Content Marketing: 7 Ugly Truths you should be concerned about

What is wrong with how marketers produce, distribute and use content as a tool for lead generation?

While there are countless businesses that have been successful in content marketing, it certainly doesn’t speak for the majority of lead generation marketers that depend on attracting prospects through their leads.

A post at Eloqua reveals what exactly is going on out there, and why you should take a look at your own conten marketing efforts.

From Blog.Eloqua.com:

Ugly Truth #1: Everyone wants to create content, but no one wants to discuss promotion and distribution

In today’s crowded digital world, assigning no distribution or promotion plan is a foolproof way to make sure your content will not be viewed. The old model of “one and done” is over.

Ugly Truth #2: Many folks in your organization already create content without a strategy

Fun fact: 70% of marketers say they lack a consistent or integrated content strategy, despite the fact that 82% of content marketers see positive ROI for their inbound marketing.

Ugly Truth #3: Many folks create content they want to publish not what the customer needs.

Make sure your customer has a seat at the table by validating the content idea with research.

  1. Review the number of Google searches it appears in
  2. Research in trades and national news
  3. Perform  a small number of searches on social media: Linkedin and Twitter
  4. See  what others are writing about on the contra of that idea

What your expert think is “cool” maybe better position for a blog, but not much else that takes more resources and time to write.

Ugly Truth #4: Your content is created in a silo

Most of your content writers are focused on their specific piece and not its greater impact. When you create content for your audience, you no longer think in silos. You try to build content that can be used and written across the company, not just the division.

How can you combat content silos? Create a company-wide editorial calendar. You can start breaking down silos once you realize there is a broader story to tell.

Ugly Truth #5: Your content is probably one and done

This goes back to Ugly Truth #1. Organizations need to accept that in order to compete in a crowded marketplace, you need to put dollars behind your content.

Ugly Truth #6: Interesting content needs to have a call to action. Interesting on its own isn’t enough

Without a call-to-action, content marketing efforts amount to little more than writing exercises. It’s not enough to publish useful information; you want readers to engage with you and take an action that will provide value for your business.

Ugly Truth #7: Few marketers evaluate the performance of the content

If you want more money, you will need to your program is worth the time, resources, and money.

So where to start? First and foremost see how your content is performing on your site and social platforms. Are folks sharing or downloading the content? Has the media picked up the report?

Read the full post at  Seven Ugly Truths About Content Marketing

Marketing Activities you should Outsource to Professionals

Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing.

No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts.

That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. An excerpt from a KissMetrics blog post enumerates 4 of these channels that marketers need to outsource:

1. Copywriting

Effective copy goes far beyond attractive wording. There’s a science to it, and yet it’s also an art. A change in one word can increase click-throughs by 161%.

Your copy isn’t something to assign to the team member with an English degree. This channel is better left to the experts. Top-shelf copywriters will consistently provide dramatically worthwhile ROIs, and the higher your traffic rates, the more profitable that investment is.

2. Infographics, Video, & Other Artistic Media

The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence.

It’s better to hire out quality pieces, even simple ones, than to create your own lacking pieces of media. Unless you have an artistic wizard on your team, these forms of media marketing are better left to the experts.

3. Long-Form Content

Long-form content has the capacity to serve as a flagship of your company. It is a one-time investment that reels in long-term benefits. It’s worth the investment to do it right. An expert content creator can craft something that excites readers, and if your free content is exciting, people will assume that your premium content is worth the money. This is why long-form content is better left to the experts.

4. Events

The question is: have you ever organized an event? If the answer is no, this type of undertaking is better left to the experts.

An event is a highly complex affair to host. Without prior experience in event planning, you are probably completely unaware of the plethora of details needed to facilitate your event.

Read the full article at http://blog.kissmetrics.com/better-left-to-the-experts/

Related Posts Plugin for WordPress, Blogger...