12 Telemarketing Myths Decision Makers Actually Believe

12 Telemarketing Myths Decision Makers Actually Believe

It is not a secret that telemarketing has a bad image for decision makers. Let’s face it, almost everyone don’t like them because of a bad experience about what telesales people actually do and what they would consider a good telesales person.

But the real truth is… Most of these bad impressions are not true!

So I have listed down some of the most common telemarketing myths in the eyes of a decision maker and why they are just plain wrong and the corresponding truth behind it!

Myth #1: Telemarketers talk endlessly.

Truth: To them objections are opportunities for discussion. Good telemarketers let their prospects ask questions and voice out their concerns. They know they can help their prospects well if they listen to their issues and concerns. Bring out the best of your B2B Telemarketers!

Myth #2: Telemarketers call to sell me stuff I don’t need.

Truth: A good telemarketer will always ask questions to identify their prospect’s needs. When they found out their prospects need their product or service, that’s the only time they will do all the selling.

Myth #3: Telemarketers only call to waste my time.

Truth: Telemarketers call a company to find out if there’s an opportunity to do business with them. When they know they don’t, they won’t bother calling you again.

Related: Follow up Inbound Leads with 5 to 5 Calling Rule (And Increase Sales)

Myth #4: Telemarketers are young and inexperienced staffs who only read their script.

Truth: Call centers hire students and undergrads. However, they undergo intensive training before letting them call.

Myth #5: Telemarketers always want to be in control of the conversation.

Truth: True, telemarketers sound aggressive on the phone and wanted to be in control of the entire call. But the prospects are the one in control of the call. They have the power to decide if they will listen or simply hang up the phone.

Myth #6: All telemarketers do is spamming my phone and voice mail with unsolicited messages.

Truth: Decision makers usually hide from telemarketers. Often times, they will continue calling and leave voice messages until they get hold of their prospects who will inform them they don’t need anything.

Integrate telemarketing with other marketing channel and reach more prospects in Asia!

Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

Myth #7: Telemarketers dial random phone numbers making unwanted calls.

Truth: A good telemarketers have an ideal customer and only call prospects within their target market.

Myth #8: Telemarketers and customer service reps are the same.

Truth: Telemarketers market their products and service over the phone to potential customers. While customer service reps take care of the inquiries of their current customers.

Myth #9: Telemarketers don’t know what they’re talking about on the phone.

Truth: Telemarketers were given product knowledge to address and answer their prospects questions about their products or services. Often times, they were trained before making any call.

Related: Telemarketing Scripts That Will Get You Singapore Leads

Myth #10: Telemarketers are repetitive, just like a robot.

Truth: They are trained to be conversationalist. However, they often ask the same question to identify whether their prospect need what they’re offering.

Myth #11: Telemarketer alert! I must block the call.

Truth: The truth is, if you only pick up the phone, answer the call, listen and tell them you don’t need any of their products or services, they won’t call you again.

Myth #12: Telemarketers are apathetic. They don’t care as long as they say their spiel.

Truth: A good telemarketer is assertive on the call. They say what they need to say but know how to respect the person they are talking to.

I know there are a lot of annoying telemarketers out there giving bad impression on decision makers. However, there are still telemarketers who are good in what they’re doing whose intention is to help every company they are calling. So, the next time your phone rings and you encounter a telemarketer, don’t hesitate to answer the call and listen. You might like what you are about to hear that might help you solve some of issues and concerns within your organization.

 

Here’s how to get a quality and targeted List,  contact us here or Dial +65 3159.0902

Visit our blog and learn more marketing tips and tricks today!

 

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10 Obvious Reasons Why you Need an Email List

“Do I need an email list?”

That’s the question every business owners asked themselves whenever they think about how to increase their customers.

The truth is, if you don’t have an email list, you’re making a HUGE mistake.  

If you still have the tiniest doubt why you shouldn’t, let me tell you why you should…I’ve come up with 12 obvious reasons why having an email list is important.

#1: It is essential in the first stage of your sales process

The first stage of the sales cycle is prospecting. And an email list is the easiest way to look for prospective customers. Sending out information through email is one way of letting your prospects know about your products and services.

Here are the  5 Things Every Prospecting Email Must Have Before You Hit ‘Send’

#2: To have a direct way of communication with your target audience

No doubt. In sales, it is very hard to close a deal. Some of them might be interested on looking at what you can offer but having someone to buy your product takes time. Having an email list can help you find many interested prospects, nurture them and eventually turn them into loyal customers.

Related: Drive for Sales: B2B Telemarketing Tips That Help Close the Deal

#3: Attract and Nurture the right prospect

Having a good email list means being able to target and reach the right prospects and learn how to nurture them depending on which stage they are in there buying process.

Learn more on How to Get Targeted Business List in Singapore with the Help of Outsourced Lead Gen Company?

#4: You can use it to promote new posts and events

Free publicity anyone?

Whenever you have new posts about  new product or an upcoming event, you can easily inform prospects in your email list. This will also help drive traffic to your post and website. Plus, you’ll get responses quickly from those who are interested.

Related: The Timeless Email Marketing Tips in Promoting Industry Events in Singapore

#5: To connect with your audience

An email list can help you connect with your audience and provide solutions based on their needs.

Related: A Need For Customer Profiling In Reaching Much Targeted Audience in Malaysia

#6: ALMOST everyone has email

Nowadays, almost 90% of people use social media to connect with family and friends. It is also used as a source of information when looking to buy a product. You may not reach all of them through social media, but at least you can reach them through email.

Related: 7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

#7: It can increase your conversion rate

Quality and targeted email list can boost email open rates which will eventually lead to higher lead conversion. By sending the right information to the right prospect means you have the power to make them feel that they can benefit from it will help them make a decision to buy from you.

Learn more how to get data cleansing and verification services and get targeted list!

#8: You can build relationship with your audience

Email can be used as a medium for communication and all marketers rely in building and nurturing good relationship with their prospects in order to do business. Also, strong relationship with a long-term client means they are more likely to refer you to their friends and family.

Related: The Best Way to Reach Out to Prospects: Sales Email or Sales Call?

#9: You have full control who can see what

It is best to have profiled email list so you’ll know your prospects better and be able to personalize the email based on the need of their prospects. Too much information will lead prospects to unsubscribe.

Watch full video: The Secrets to Increase your Database with Qualified Contacts The Secrets to Increase your Database with Qualified Contacts [VIDEO]

#10: You can test what works

Mailing lists can be use for testing to see which prospects to nurture and when to follow up on them based on their responses. You can even prioritize who to follow up.

  • Prospects who responded to an email
  • Prospects who opened the email
  • Prospects who received but didn’t open the email
  • Bounced emails

Now that we’ve listed down some of the obvious reasons, we hope you found the answer to your question on the importance of an email list.

 

 

Here’s how to get a quality and targeted List,  contact us here or Dial +65 6248 5023

Visit our blog and learn more marketing tips and tricks today!

 
 

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Why you should not Settle with Cheap Telemarketing services

When it Comes to Social Marketing, Are you an Individualist or a Utilitarian?

When it Comes to Social Marketing- Are you an Individualist or a Utilitarian

Modern philosophy was by two important “schools” of thought: individualism and utilitarianism. Although most people misconstrue one for the other, they normally differ in their content. For the individualist of the Ayn Rand variety, personal happiness is the main objective in life. For the utilitarian followers of Jeremy Bentham, ultimate virtue pertains to giving happiness to the greatest number of people.

We can relate these two schools to the B2B world, particularly in the rough-and-tumble world of social media marketing in which a business is made to decide on strategies providing utmost efficiency. More important still is choosing the appropriate mindset to adopt.

Individualist: We’ll Do it My Way

The noteworthy author of Atlas Shrugged and the Fountainhead believed that Man (in its individual conception) is an independent and sovereign being. Opinions outside his realm are alien if not irrelevant to how he lives his life. He also acknowledges that there is no force that influences his life (e.g. society, religion, the State) other than reason and the ability to make free decisions.

To put this in the context of social media marketing, business managers can take the individualist path of creative self-realization without the pressure of competition. Rand herself writes in one of her letters that

“The creative man is motivated by the desire to achieve, not by the desire to beat others.”

In a way, B2B companies should think of finding their own unique ways to market their products and services using social media platforms rather than concocting copy-cat gimmicks in a bid to outdo the competition.

Related:  5 Most Effective Ways to Use Social Media Marketing to Promote Your Event

Utilitarian: A Spoonful of Goodness

A far cry from the objectivist point of view Ayn Rand proposes in many of her works, English philosopher Jeremy Bentham’s utilitarian postulates assume a more humanist and altruist perspective. Justice and ethics are central to Bentham’s works, and to the string of modern utilitarian scholars he inspired. Encountering the problem of how best to act morally, they are all one in saying that the greatest good derives from the dual act of adding to the satisfaction and lessening the pain of a great number of people.

Related:  What are Your Social Marketing Goals?

Businesses that assume Bentham’s stance believe in one thing, and that is customer satisfaction. Whatever social strategies they apply, the most important thing for them is to provide business solutions, to be wherever there is a small business struggling with specific issues. In short, businesses that follow this path are more customer-centric in their lead generation activities.

What are you?

In terms of forging B2B customer relations through LinkedIn, Facebook, and Twitter, which of the two mindsets would you rather assume? If you’re still not sure, you can always subject them to a Hegelian synthesis, in which both are prioritized equally. 

 

Ramp up your marketing leads, visit our blog

or learn more about our  Singapore lead generation campaigns!

 Dial +65 6248 5023

 

What are Your Social Marketing Goals?

What are Your Social Marketing Goals?

A Business2Community.com article states most B2B marketers struggle with defining their social media marketing goals.

“For instance, should you focus on the number of blog posts per week and tweets per day? How about the number of fans and followers? Maybe retweets, brand mentions, and social reach? Or what about website traffic, clicks, and leads coming from social? Setting social goals can be confusing,” the article said.

But for all its setup, social media can still provide businesses with an edge in terms of acquiring high quality leads. B2B enterprises can still source a potential customer from their social traffic – if they already know their way around. What gets in their way in attaining positive lead generation and conversion results is a lack of an efficient strategy, which is preceded by a lack of clear and consistent goals.

A journey ends up nowhere without a clear objective. Here are some ways you can narrow down your goals and focus your resources on the things that do matter to the organization.

Use the CARE model

SmartInsights.com reveals an efficient model for content marketers to use in if they desire to increase the efficiency of their digital campaigns. Using the CARE model, marketers need to highlight four things:

  • Content. Determine the type of content to be delivered to one’s constituency and the corresponding ways to deliver it to its intended audience. Check out Dummies Guide for Content Marketing
  • Audience. This pertains to the people who are targeted for a particular product. Identifying their needs through effective market research is vital for crafting the right message that will get them to engage. Know the different types of decision makers before you make a call.
  • Relevance. What are the trends prevailing in the market at the moment? For sure, buyers want to know about solutions that coincide with present situations and will decline anything that is outdated and unrelated to current demands.
  • Evaluation. Perhaps the part where many marketers struggle profoundly. But they can always get through the difficulty by setting up important KPIs that identifies top performing blog posts and content forms as well as the number of unique visits per device.

Focus on engagements

Make sure that you create shareable content. Blog articles, EBOOKS and infographics with viral potential are worth retweeting and are essential for building an audienceship.

Example:

Aim for competency

The most important goal to pursue is to provide satisfaction to existing and potential customers. Creating social campaigns that places the buyer at the top is perhaps the greatest goal to achieve because of the benefits that come along with it: increased revenue, better reputation and an efficient marketing infrastructure.

You can even use social media to boost audience to your events.

 

Visit our blog and learn more marketing tips and tricks today!

Gain more customers in Singapore today! Dial +65 6248 5023

Outbound Marketing: Reaching out to your Target Market

Outbound Marketing: Reaching out to your Target Market

 

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