Why You Should Not Settle with Cheap Telemarketing Services

Why you should not Settle with Cheap Telemarketing services

Letting your target audience be aware of your product or services can be a challenge and reaching out to potential customers is expensive and time consuming. Making calls, looking for target prospects, marketing your products or services needs effort which can take away your employees productivity on their main responsibility.

Telemarketing is the fastest way to communicate with your prospects and provide them information about your product before they can be influenced by others. However, there are a lot of telemarketing companies who offer pay per lead or appointments and claiming they can provide the same quality of service at a cheaper price.

Related: Customize Cold Calling Script to Earn More Appointments in Singapore

When looking for a telemarketing company for your business, you want someone that can provide you with the services that fits your organization’s needs to ensure the success of the campaign. In order to improve the status of your business, consider having a telemarketing company to do lead generation campaigns for you but never settle for a cheaper service just to help you save money. Low quality of service can ruin your business.  

Related: It’s NOT the End of The World: Nor ‘Telemarketing’ in Singapore!

Here are some reasons why companies should not settle with cheap telemarketing service.

They don’t have database to use.

Having the right database to call is important in every telemarketing campaign. Cheaper telemarketing services don’t have database for you to use, which means you’ll be the one to provide this for them.  This is time consuming time consuming.  At the same time, additional money from your pocket since you’re going to purchase or rent the database to use.

Related: A Need For Customer Profiling In Reaching Much Targeted Audience

Poor Quality of Service.

As what the saying “You only get what you paid for” goes, cheaper service means poor service. If you want your company to leave an impression, the sales reps who will represent your company should be professionals. Companies who provide good quality service invest on their people. They hire professional, highly trained salespeople who are experienced to handle different types of calls for you business.

Related: The Many Pleasant Responses in Calling Irate Prospects in Singapore

High volume of appointments or leads but with poor quality.

There are a lot of telemarketing companies who provide large number of leads or appointments but with poor quality.

Related: The ‘PERFECT’ Time to Call a Prospect in Singapore

Not having the right tools to monitor your campaign.

Having the right tool is essential in the success of a campaign. Cheap telemarketing services ask their clients to pay less because they don’t have enough resources to manage, monitor and nurture their leads and appointments. They only provide leads and appointments at the end of the campaign. All of which cannot be considered as a good qualified leads than can be converted to actual sale.  

Check out Callbox Lead Management and Lead Nurturing Tool!

Good telemarketing service is important as it helps generate sales-ready leads for your business. Leads generated by a telemarketing company are the lifeblood of every business.  Companies want what’s best for their business. Money spent on telemarketing pays off handsomely in almost every case. So never settle for a cheaper telemarketing service that doesn’t guarantee good quality service for your business.

You might also like: Get it Right: Increase Sales Leads Numbers x2 with Multi-Channel Marketing

 

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Demand Generation Solutions for Startups

Demand Generation Solutions for Startups

SMEs are at the bottom of the B2B food chain. The obvious reason is that they only possess limited financial resources to mobilize their lead generation and appointment setting arm. More importantly, they struggle with increasing brand visibility and market awareness.

Indeed, small-scale B2B businesses confront a plethora of difficulties in their demand generation efforts, not involving campaign finances alone. A business manager also needs to consider choosing the best marketing channels that offer advantages in terms of generating qualified lead traffic and ensuring a steady flow of revenue.

And while it is easy to use social media as a primary lead generation tool, B2B marketers should consider other content channels as well. After all, in terms of B2B marketing, social media constitutes only a small portion of business success.

For better growth possibilities, take into account the following strategies for better brand awareness.

Trade shows. Not only trade shows, but events that feature real-time customer interactions are presently crucial. Judging from different surveys that were posited by reputable marketing institutions, events like seminars and trade shows are listed to be the most effective channels in terms of fostering quality B2B relationships. Also, SMEs can still go around their budgetary constraints by attending events, allowing for increased brand awareness and networking with other industry players.

Webinars. If attending events is not your thing and you want to hold your means of direct audience interaction, then webinars can be viable options for demand generation. They entail lesser costs compared to conferences and seminars, but their main strength lies on its enabling you to engage potential B2B partners regardless of geographical location. In fact, you can conduct a webinar in the comfort of your own home. Just make sure that you have invited the right people to “attend” and provide them with more information than they could expect.

Slide presentations and infographics. Recent marketing reports show that visual content has become more prominent, owing to the fact that most decision makers prefer eye-friendly informational material particularly espoused by infographics and slide presentations. These components simplify complex business operations and present solutions in a straightforward manner that comes off as compelling. It is in this respect that marketers selling software solutions should consider visual material for their blogs.

To boil this all down, it is not necessarily that small-scale B2B companies cling solely to social media. Given several opportunities available, business managers should understand that the key for expansion is to tap every available option.

Generate More B2B Leads Entering the Singaporean Market using TOFU

Generate More B2B Leads Entering the Singaporean Market using TOFU

Seriously, TOFU is something every Singaporean company should include in their B2B marketing campaigns. And no, we’re not referring to that delicious alternative to meat over which health buffs in the States are going crazy.

We’re talking about top-of-the-funnel marketing (which uses platforms such as social media and blogs to engage potential buyers). Typically used by B2C companies, TOFU has now become a popular means for getting the attention of more B2B leads at this crucial moment when more businesses are taking root in the Singaporean market.

But of course, you will need to be guided on how to prepare TOFU that’s delicious to your audience’s tastes and nutritious to your business’ marketing muscle.

Here are some dos and don’ts from Kate Boyce’s article featured on Business2Community.com:

Do identify your real B2B Buyer Personas using website visitor information
What industry are they in? What size company are they? What content do they like to read on your website? By implementing data-driven buyer-personas, you’ll build a clear picture of the challenges, needs and pain points of your B2B buyers, as well as understand the motivations and goals behind their purchase intentions.
Use this information to build accurate data-driven buyer personas, fuel your marketing communications and deliver influential TOFU content to the right prospects.

DO provide value with relevant and educational blogs, guides and communications
B2B companies that blog generate 67% more leads per month. At this stage, your blog content needs to cover industry news, reports and statistics that support (but don’t overly promote) your product or service offering.
We can’t say it enough: Give your buyer’s valuable, informative and educational content – and be promotional at your peril. Your B2B prospects may not be looking to buy something that day, but it doesn’t mean you can’t provide them with valuable insight.

Don’t undertake any new TOFU marketing activity until you’ve forecast the best, expected and worst possible ROI outcomes.
According to the IDM B2B Barometer, 30% of marketers said “lack of budget” and “demonstrating importance” were their most significant challenges this year. And guess what? They both tie back to ROI.
Before you invest any money in top-of-the-funnel advertising or marketing activity, you need to understand exactly what results you need to drive in order to deliver a healthy return. Try benchmarking your performance with this tool to take the guesswork out of your TOFU marketing activity.

Don’t forget it’s a (very) long lead generation game
There can be a tendency in B2B marketing to over-fish the lower funnel, where prospects are closer to converting, but with a detrimental effect!
Take a long-term approach with your funnel strategy and focus on prospects who might not buy now, but in a year – two years’ time. Invest in TOFU activity to not only build your bottom line, but strengthen your brand awareness too.

To Use or Not to Use a Script? A Financial Lead Generation Question

To Use or Not to Use a Script- A Financial Lead Generation Question

Anyone who has an interest in English literature would easily declare Hamlet’s existential query as one of the most celebrated passages in Shakespeare’s collection of proto-“emo” tragedies. “To be or not to be?” establishes the dilemma of life in such an intriguing way that we simply couldn’t resist tackling it subjectively.

Meanwhile, financial service providers are also facing dilemmas of a similar magnitude in their B2B lead generation, one of which is the use of a telemarketing call script. As far as efficiency is concerned, there prevails a divide between marketers who use call scripts and those who don’t.

There are numerous reasons, and (as a marketer who is as confused about call scripts as Hamlet is about human destiny) you might want to review these and determine what you think would work for the financial services market.

To Use…

…a call script is to provide context and urgency. According to an article posted in MarketMakers.co.uk, call scripts are more suited for B2C enterprises by the fact that the call volumes are high and not much attention is given to quality. The main aim here is to establish talking points about your product that will get a prospect interested.

“For those that have a more detailed product or offering once interest is shown they can then follow the script according to the guidelines,” the article says. Apparently, marketing financial services and products to large institutions would require the use of scripts to guide callers in the use of phrases, terms, transitions and expressions necessary for building interest.

Not to Use…

…a call script also has its merits. Directness is the prevailing ethic, and enterprises must see to it that their audience receives the kind of messages they want to hear. With unscripted telemarketing, callers are provided free command over the conversation, enabling them to discuss product benefits organically, that is without sounding mechanical.

The catch: Unscripted telemarketing requires excellent customer relationship skills. Without guidelines, callers will have to rely on their knowledge of the product to be able to secure a high-opportunity engagement.

The answer?

What usually works best in financial lead generation is a combination of scripted and unscripted telemarketing. Along with guidelines for navigating complex buyer inquiries, there is a strong need for callers to develop the necessary skills for

Often, an excellent balance of scripted and unscripted telemarketing can always be attained by involving an experienced lead generation company into your campaign.

Top Three Reasons Why Personalized Websites are your Best Bet for Acquiring B2B Leads

Top Three Reasons Why Personalized Websites are your Best Bet for Acquiring B2B Leads

Websites play a much bigger role than ever in terms of acquiring high quality B2B leads. Several articles and infographics (which we fondly mentioned in most of our articles) point to an increase this year of the average content marketing spend.

Notwithstanding startups, large enterprises are contemplating a huge hike in spending for digital marketing efficiency.

At present, focus is placed on personalized content. Buyers across B2C and B2B arenas have become much more perceptive with regards the messages they receive online and through traditional modes. This is backed by statistics from Triblio.com explaining that more than 50% of marketers see content personalization as a key ingredient to marketing efficiency as “personalized web experiences” promise sales increases by up to 20%.

These are facts on the surface. Surely, businesses can get a lot more when they delve into the best benefits that personalized websites can offer them.

Here are the top three as seen on an article by IronPaper.com:

Increased conversions. “Leads who are nurtured with targeted content produce a 20 percent increase in sales opportunities.” – Demand Gen.

A personalized website fuels digital sales by catering to your customers’ needs; building customer trust; and making it easier for buyers to make purchasing decisions. The B2B companies we work with have found that a personalized user experience typically leads to an increase in sales, leads, nurtured SQLs, sign-ups, and overall conversions.

Efficient communication. “Calls-to-action targeted to the user had a 42 percent higher view-to-submission rate than calls-to-action that were the same for all visitors.” – HubSpot.

Personalized content gets results, by ensuring that your company delivers the right information to the right customers — exactly when they need it. It enhances your reputation; allows for meaningful and efficient interactions with buyers; and ultimately drives sales.

Enhanced loyalty. A personalized user experience demonstrates to B2B buyers that your company appreciates and listens to them. It shows that you strive to make their lives easier, by offering relevant information that allows them do their jobs more efficiently. They inevitably reward that ease of use and attention to detail with their trust, loyalty, and continued business.

No doubt about it. While businesses can rely on using their own methods of engaging their audience, they cannot shrug off the fact that putting the buyer at the center is what drives real marketing results. Effective customer relationships are also the same thing that allows us to provide the best numbers in terms of quality leads and appointments.

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