10 Obvious Reasons Why you Need an Email List

“Do I need an email list?”

That’s the question every business owners asked themselves whenever they think about how to increase their customers.

The truth is, if you don’t have an email list, you’re making a HUGE mistake.  

If you still have the tiniest doubt why you shouldn’t, let me tell you why you should…I’ve come up with 12 obvious reasons why having an email list is important.

#1: It is essential in the first stage of your sales process

The first stage of the sales cycle is prospecting. And an email list is the easiest way to look for prospective customers. Sending out information through email is one way of letting your prospects know about your products and services.

Here are the  5 Things Every Prospecting Email Must Have Before You Hit ‘Send’

#2: To have a direct way of communication with your target audience

No doubt. In sales, it is very hard to close a deal. Some of them might be interested on looking at what you can offer but having someone to buy your product takes time. Having an email list can help you find many interested prospects, nurture them and eventually turn them into loyal customers.

Related: Drive for Sales: B2B Telemarketing Tips That Help Close the Deal

#3: Attract and Nurture the right prospect

Having a good email list means being able to target and reach the right prospects and learn how to nurture them depending on which stage they are in there buying process.

Learn more on How to Get Targeted Business List in Singapore with the Help of Outsourced Lead Gen Company?

#4: You can use it to promote new posts and events

Free publicity anyone?

Whenever you have new posts about  new product or an upcoming event, you can easily inform prospects in your email list. This will also help drive traffic to your post and website. Plus, you’ll get responses quickly from those who are interested.

Related: The Timeless Email Marketing Tips in Promoting Industry Events in Singapore

#5: To connect with your audience

An email list can help you connect with your audience and provide solutions based on their needs.

Related: A Need For Customer Profiling In Reaching Much Targeted Audience in Malaysia

#6: ALMOST everyone has email

Nowadays, almost 90% of people use social media to connect with family and friends. It is also used as a source of information when looking to buy a product. You may not reach all of them through social media, but at least you can reach them through email.

Related: 7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

#7: It can increase your conversion rate

Quality and targeted email list can boost email open rates which will eventually lead to higher lead conversion. By sending the right information to the right prospect means you have the power to make them feel that they can benefit from it will help them make a decision to buy from you.

Learn more how to get data cleansing and verification services and get targeted list!

#8: You can build relationship with your audience

Email can be used as a medium for communication and all marketers rely in building and nurturing good relationship with their prospects in order to do business. Also, strong relationship with a long-term client means they are more likely to refer you to their friends and family.

Related: The Best Way to Reach Out to Prospects: Sales Email or Sales Call?

#9: You have full control who can see what

It is best to have profiled email list so you’ll know your prospects better and be able to personalize the email based on the need of their prospects. Too much information will lead prospects to unsubscribe.

Watch full video: The Secrets to Increase your Database with Qualified Contacts The Secrets to Increase your Database with Qualified Contacts [VIDEO]

#10: You can test what works

Mailing lists can be use for testing to see which prospects to nurture and when to follow up on them based on their responses. You can even prioritize who to follow up.

  • Prospects who responded to an email
  • Prospects who opened the email
  • Prospects who received but didn’t open the email
  • Bounced emails

Now that we’ve listed down some of the obvious reasons, we hope you found the answer to your question on the importance of an email list.

 

 

Here’s how to get a quality and targeted List,  contact us here or Dial +65 6248 5023

Visit our blog and learn more marketing tips and tricks today!

 
 

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When it Comes to Social Marketing, Are you an Individualist or a Utilitarian?

When it Comes to Social Marketing- Are you an Individualist or a Utilitarian

Modern philosophy was by two important “schools” of thought: individualism and utilitarianism. Although most people misconstrue one for the other, they normally differ in their content. For the individualist of the Ayn Rand variety, personal happiness is the main objective in life. For the utilitarian followers of Jeremy Bentham, ultimate virtue pertains to giving happiness to the greatest number of people.

We can relate these two schools to the B2B world, particularly in the rough-and-tumble world of social media marketing in which a business is made to decide on strategies providing utmost efficiency. More important still is choosing the appropriate mindset to adopt.

Individualist: We’ll Do it My Way

The noteworthy author of Atlas Shrugged and the Fountainhead believed that Man (in its individual conception) is an independent and sovereign being. Opinions outside his realm are alien if not irrelevant to how he lives his life. He also acknowledges that there is no force that influences his life (e.g. society, religion, the State) other than reason and the ability to make free decisions.

To put this in the context of social media marketing, business managers can take the individualist path of creative self-realization without the pressure of competition. Rand herself writes in one of her letters that

“The creative man is motivated by the desire to achieve, not by the desire to beat others.”

In a way, B2B companies should think of finding their own unique ways to market their products and services using social media platforms rather than concocting copy-cat gimmicks in a bid to outdo the competition.

Related:  5 Most Effective Ways to Use Social Media Marketing to Promote Your Event

Utilitarian: A Spoonful of Goodness

A far cry from the objectivist point of view Ayn Rand proposes in many of her works, English philosopher Jeremy Bentham’s utilitarian postulates assume a more humanist and altruist perspective. Justice and ethics are central to Bentham’s works, and to the string of modern utilitarian scholars he inspired. Encountering the problem of how best to act morally, they are all one in saying that the greatest good derives from the dual act of adding to the satisfaction and lessening the pain of a great number of people.

Related:  What are Your Social Marketing Goals?

Businesses that assume Bentham’s stance believe in one thing, and that is customer satisfaction. Whatever social strategies they apply, the most important thing for them is to provide business solutions, to be wherever there is a small business struggling with specific issues. In short, businesses that follow this path are more customer-centric in their lead generation activities.

What are you?

In terms of forging B2B customer relations through LinkedIn, Facebook, and Twitter, which of the two mindsets would you rather assume? If you’re still not sure, you can always subject them to a Hegelian synthesis, in which both are prioritized equally. 

 

Ramp up your marketing leads, visit our blog

or learn more about our  Singapore lead generation campaigns!

 Dial +65 6248 5023

 

What are Your Social Marketing Goals?

What are Your Social Marketing Goals?

A Business2Community.com article states most B2B marketers struggle with defining their social media marketing goals.

“For instance, should you focus on the number of blog posts per week and tweets per day? How about the number of fans and followers? Maybe retweets, brand mentions, and social reach? Or what about website traffic, clicks, and leads coming from social? Setting social goals can be confusing,” the article said.

But for all its setup, social media can still provide businesses with an edge in terms of acquiring high quality leads. B2B enterprises can still source a potential customer from their social traffic – if they already know their way around. What gets in their way in attaining positive lead generation and conversion results is a lack of an efficient strategy, which is preceded by a lack of clear and consistent goals.

A journey ends up nowhere without a clear objective. Here are some ways you can narrow down your goals and focus your resources on the things that do matter to the organization.

Use the CARE model

SmartInsights.com reveals an efficient model for content marketers to use in if they desire to increase the efficiency of their digital campaigns. Using the CARE model, marketers need to highlight four things:

  • Content. Determine the type of content to be delivered to one’s constituency and the corresponding ways to deliver it to its intended audience. Check out Dummies Guide for Content Marketing
  • Audience. This pertains to the people who are targeted for a particular product. Identifying their needs through effective market research is vital for crafting the right message that will get them to engage. Know the different types of decision makers before you make a call.
  • Relevance. What are the trends prevailing in the market at the moment? For sure, buyers want to know about solutions that coincide with present situations and will decline anything that is outdated and unrelated to current demands.
  • Evaluation. Perhaps the part where many marketers struggle profoundly. But they can always get through the difficulty by setting up important KPIs that identifies top performing blog posts and content forms as well as the number of unique visits per device.

Focus on engagements

Make sure that you create shareable content. Blog articles, EBOOKS and infographics with viral potential are worth retweeting and are essential for building an audienceship.

Example:

Aim for competency

The most important goal to pursue is to provide satisfaction to existing and potential customers. Creating social campaigns that places the buyer at the top is perhaps the greatest goal to achieve because of the benefits that come along with it: increased revenue, better reputation and an efficient marketing infrastructure.

You can even use social media to boost audience to your events.

 

Visit our blog and learn more marketing tips and tricks today!

Gain more customers in Singapore today! Dial +65 6248 5023

Outbound Marketing: Reaching out to your Target Market

Outbound Marketing: Reaching out to your Target Market

 

Related:

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How does Multi National Company Expand their Business in Asia

 

Top Tips to a Better Mobile Marketing Experience

Top Tips to a Better Mobile Marketing Experience

B2B marketing today has come a long way. A long time ago, in a mystical period known as the 80s, companies that needed to increase their client base depended primarily on the telephone to generate leads.

Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence.

On that note, B2B marketers are constantly seeking for effective ways to leverage mobile devices in their lead generation. Oftentimes, since the effectiveness of mobile isn’t absolute, marketers can unknowingly apply the wrong methods. These inevitably cost mobile campaigns dearly, and companies should best identify and stay away from them.  

What you can do to avoid these mistakes is to take into account these effective mobile marketing tips courtesy of Huffington Post contributor and digital marketing strategist Scott MacFarland.

Irrelevant Content

Put your consumer hat on. Do you like it when you get spammed from companies that are sending you irrelevant communications? Brands must make sure they are producing content that is perfectly aligned with their persona’s needs. If they don’t, their competition will, and that will be revenue lost.

Related: Problem with “Counter-Content”? Take these B2B Lead Generation Tips

Poor Timing Of Communication

Marketers tend to pay attention to the timing of emails, social posts and believe it or not, even their direct mail (does that still happen?). That also means we must think about the customer, their habits, desires and needs, and serve them the perfect offer at the perfect time with the right message. If a text based offer for a lunch special comes at dinnertime, guess what? We’ve missed the opportunity.

Related: The ‘PERFECT’ Time to Call a Prospect in Singapore

Continued Communication That’s Not Relevant

The key here is “continued” communication. As a brand, it is considered a cardinal sin to continually send communication and marketing messages to prospective customers and even existing customers if the message is not relevant. This will annoy them and soon they may unsubscribe from your communication channel – then you’ve lost them. You invested time and money to get them, now you need to spend the extra time to figure out what they want, when they want it. This increases engagement, website traffic, customer lifetime value and ultimately increases revenue.

Related: NEVER Forget these 7 Ground Rules for Creating Engaging Content [INFOGRAPHIC]

Don’t Forget About Location

Mobile marketing is not just about connecting with the customer. It’s also about understanding their location as well. The retail market is a perfect business model to leverage the power of mobile, especially when they take advantage of location data. This data helps the marketer have a more complete data set, which allows them to craft strategies more effectively – thus increasing engagement, retention and store traffic.

Related: The Advantages of Using Mobile for B2B Lead Generation

Coupons

Regardless of your business, a coupon can be used to drive in-store foot traffic, online conversions, and customer retention or even help promote a new product or service. In a highly competitive market, coupons show value to the customer, especially if it is delivered in a timely manner with the right message. There are many ways to use a coupon and a mobile device is the perfect vehicle to deliver the brand message anywhere, anytime.

Overall Value To The Customer

Marketing 101 says, if the brand is not offering value for the customer, a transaction won’t occur. When mobile marketing is not offering value to each and every customer, the brand in essence is communicating to them that they just want your name, mobile phone number and of course your money, not your respect and trust.

Related: How to Make Current Customers in Singapore Renew Their Contract with Your Company

Find The Right Mobile Partner

This is an absolute must for any CMO or CIO looking to dive into mobile marketing. I have experienced a few poor decisions when agencies were hired and they didn’t really have the expertise needed to execute. The tip here is to find a mobile company that knows mobile marketing strategy and technology better than anyone else. You don’t want a company that’s just a reseller of another knock-off service. Additionally, make sure the mobile partner has a robust customer centric service team to help when you need it. When you do find a company that can do all of these, you will soon realize they are the smartest firms and you want them to be on your side because mobile technology is moving at warp spend and your agency partner must be able to move with it successfully.

Think Like A Customer – Act Like An Intelligent Brand

Don’t allow your mobile marketing to negatively impact your sales. Make sure you take full advantage of the data sets that are available. This will help you not only understand your customer, but communicate with them on their mobile device in a precise manner and location that truly excites and engages them to want to make the effort to purchase. Take advantage of all your customer data sets and think like a customer, but act like an intelligent brand.

For the full article, click here.  

 

Visit our blog and learn more marketing tips and tricks today!

Gain more customers in Singapore today! Dial +65 6248 5023

 

 

Related:

Outbound Marketing: Reaching out to your Target Market

The Best Event Marketing Game Plan to Present to your Boss

Drive for Sales: B2B Telemarketing Tips That Help Close the Deal

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