Most of you must have already seen it on YouTube. The Berkeley college dorm which was completely automated by its owner, then college freshman Singaporean Derek Low. Aside from his amazing dorm room, he also constructed an improvised Spark gap tesla coil (“the thrill of making your very own Lightning!”), and other homemade science projects. On a recent interview on todayonline.com, Mr. Low stressed the need for teachers and professors to stop giving children step by step instructions on what to do. Instead, they should be allowed the freedom to experiment and let loose their creativity.
What does this have to do with sales and marketing? Well, most business owners – especially those running a brainchild business venture – tend to over manage their operations and micromanage their employees. For a b2b company, this simply will not do. Constantly hawking over your employees will cause them to be paranoid and therefore not complete their tasks properly. Here are a few reasons why you should give your employees some space:
- Your marketing people need space to be creative so that they can come up with effective business lead generation campaigns. If you let their creativity loose, they might just come up with the next viral marketing campaign for your b2b company.
- Your telemarketing team, who bring in all those much needed business leads, will have more confidence doing their cold calls if you allow them to modify their telemarketing scripts according to the responses they get from the leads (with your adequate supervision, of course).
- Your sales people should be allowed to prepare for and attend business appointments by themselves so that they can grow. True, they will eventually make mistakes, but if you let them learn from these mistakes, you will end up with great sales people who bring in large profits for your b2b.
Just like Mr. Low, allow your employees to experiment and learn things by themselves. This way, your employees can grow, and your business will grow with them.