Sell To Your B2B Leads In Singapore So That They Will Notice

Sell To Your B2B Leads In Singapore So That They Will NoticeThe days of simply bombarding your business sales leads with hundreds of emails is long gone. Now, when you send marketing emails, your b2b leads don’t even have to move it to the spam folder, their email service provider does this automatically for them. So how do you reach out to your target market and actually get qualified business sales leads? Here is what you do:

Use social media marketing to get noticed.

If you want to start selling, you have to get your b2b leads to notice you first. Unless you get their attention, all your efforts will be wasted. You can hire a lead generation firm experienced in social media marketing if you want to get it right even at the start of your b2b lead generation campaign.

Send those emails.

Alright, you can now send those marketing emails you’ve so meticulously crafted for your b2b sales leads. You can start your emails with a simple: “Hi ___, We noticed that you often like our posts on ___…” to make your emails more personal.

Hire a reliable b2b telemarketer to follow-up.

A telemarketing call center is a great way for you to follow up on those emails you’ve sent. Make sure to have your b2b telemarketers greet your b2b leads by their name during the follow-up. Once you’ve got the attention of your business sales leads, you can then identify their problems.

Get an experienced b2b appointment setter.

Now that you’ve identified their issues, your appointment setter should come in to set those appointments so that your sales people can do their job and solve those issues.

As you can see, getting the attention of your b2b leads is not simply done with one marketing method, but through a combination of available methods.

Integrate Traditional Methods To Your Singapore Lead Generation Strategies

Integrate Traditional Methods To Your Singapore Lead Generation StrategiesHaving trouble standing out from your Singapore competition to generate enough business leads? Here’s a radical idea for you to consider: send your business leads in Singapore direct mail. Yes, that’s right, snail mail. It might sound ridiculous to do so, considering the fact that everything and everyone only ever interacts through digital nowadays. However, sending direct mail to your business leads might just be the leverage you need to highlight your company’s products and services. Here is a sound argument why direct mail can be an effective b2b lead generation tool: DMA’s 2012 Response Rate Report. A quick view at this wonderful report reveals that the ever-stereotyped telemarketing and “archaic” direct mail actually trumps emails with regard to client response rates.

Obviously, you are wondering how this report could even be plausible. But here’s the thing, decision makers are flooded with hundreds of emails on any given day, and even if they had an assistant to help them, reading through all those emails is often simply impossible. Not to mention a certain percentage of emails are directly sent to the spam folder. So why concentrate all your efforts on sending emails to your Singapore business leads when there is a 50% chance (or more) that your emails would never be opened?

It’s true that direct mail costs a bit more than sending out mass emails, but the effort required to send a direct letter to your business list easily projects how serious you are in getting their business. If you feel that you need to step up your lead generation marketing efforts for your Singapore business, consider going back to traditional marketing methods to surprise your business lead prospects.

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