The days of simply bombarding your business sales leads with hundreds of emails is long gone. Now, when you send marketing emails, your b2b leads don’t even have to move it to the spam folder, their email service provider does this automatically for them. So how do you reach out to your target market and actually get qualified business sales leads? Here is what you do:
Use social media marketing to get noticed.
If you want to start selling, you have to get your b2b leads to notice you first. Unless you get their attention, all your efforts will be wasted. You can hire a lead generation firm experienced in social media marketing if you want to get it right even at the start of your b2b lead generation campaign.
Send those emails.
Alright, you can now send those marketing emails you’ve so meticulously crafted for your b2b sales leads. You can start your emails with a simple: “Hi ___, We noticed that you often like our posts on ___…” to make your emails more personal.
Hire a reliable b2b telemarketer to follow-up.
A telemarketing call center is a great way for you to follow up on those emails you’ve sent. Make sure to have your b2b telemarketers greet your b2b leads by their name during the follow-up. Once you’ve got the attention of your business sales leads, you can then identify their problems.
Now that you’ve identified their issues, your appointment setter should come in to set those appointments so that your sales people can do their job and solve those issues.
As you can see, getting the attention of your b2b leads is not simply done with one marketing method, but through a combination of available methods.