The Qualities of Good B2B Lead Generation Hires

The Qualities of Good B2B Lead Generation Hires

For a software company, hiring the right people for the job is the crucial first step before you conduct a really good B2B lead generation campaign.

You see, people are an important asset to any business. Hire the wrong people, assign the inappropriate person, and you will have bigger problems in your sales leads generation efforts.

That is why you need to choose well. The only question here is this: how will you do it. Marketing, for one, requires skills or qualities in people that will make them successful in this kind of work.

In any case, you might want to take note of the following traits of potentially successful marketers:

  1. Unique Mindsets

    All right, having a quirky mind might seem disruptive to your marketing process, but, sometimes, being different may actually be a good thing for your company. Having a unique approach on things can be an asset to your company’s future.

  2. Potentially Good

    Come to think of it, you cannot easily hire someone who has the exact skills you need for your B2B appointment setting campaign. Most of the time, you will get only people whose skills are close to it, but not there yet. It is up to you, as the manager, to train these people and turn them into employees that you need.

  3. Hard Workers

    Now this is a quality that you rarely see in marketers these days. Most would just do what they were told to do, or stick to their schedules. As for the great ones, these are the people who would often push themselves, who would go further than what is expected of them. They will do it if they think it will help reach their objectives faster.

  4. The Specialists

    All right, we all know about multi-tasking and the need to get someone who can do everything, but, in the software business being the jack of all trades will usually make you a master of none. It is better to get someone who is really good at one type of marketing than someone who can do all, but deliver mediocre results.

    Related: Things Your Business Will Gain If You Hire A Dedicated SEO Expert Today

  5. Job Descriptions Do Not Matter

    In any case, you are hiring someone who can get you more sales leads, right? So it is expected that you are hiring one who can do a variety of things that are beyond their job description. To them, something like a list of expected tasks to perform is just a guideline. They are not afraid to extend themselves if it means helping your telemarketing processes bring better results.

  6. You Can Leave The Job to Them

    The true test of an employee’s skill or talent in lead generation is that you no longer need to supervise them. You should hire people who exhibit leadership and marketing skills that will make your company succeed.

  7. They Ask For The Job

    And if they have the proof for it, then by all means hire them. If you think about it, those who ask for the job are more inclined to help their company involved. The other way around does not really give that.

 

So, what other qualities in a B2B lead generation hire can you share?

 

Make Email Work Right In Your Appointment Setting

Make Email Work Right In Your Appointment Setting

You may have a really good product or service to offer, but if there is anything marketing can teach you, it is that none of these matter if you fail to reach your business prospects.

Reaching out to your sales leads prospects is an important, if not obvious, prerequisite of business. That is why we conduct appointment setting campaigns in the first place. One of the ways we do that is by sending emails to all interested prospects. And yes, there are interested prospects. The problem here is how to make your prospects open them, instead of deleting your messages immediately.

 

The main reason for this could be traced to fear of spam mails. We all know how irritating receiving spam can be, so we throw them away every chance we get. Too bad for us marketers, this is also the same think that run in the minds of our business prospects. You see, in their eyes, every mail that they are not expecting, reek of selling, or just plain business focused, is considered spam. And they will dispose of your business mail the moment they see it. This is the same problem that telemarketing campaigns encounter. The rejection rate is simple too high. But there is a way to handle it.

 

Trust is essential here. When you are talking to business prospects, for example, in trade fairs and the like, tell them upfront why you are asking for their mailing address. Explain to them what benefits they can get if they sign-up for your newsletters or promos, what exactly are the kinds of lead generation content that they might expect from you, as well as the frequency of your company sending it to them. This can be time consuming, but at least you find prospects who are less likely to reject you.

 

Another thing you have to cover is setting expectations. You have to tell them the time and schedule of your mails, and stick to what you tell them. Timing and consistency play a key role in the success of your email campaigns. Keep in mind of your communication as well. Talk to your B2B leads just like you would be having a regular conversation. Lots of talks now, talk of business later. Just nurture the relationship first. This will solidify your connection with them.

Related: Recognizing the Assets and Disservices of Email Marketing

 

Lastly, try not to be to varied in your email schedule and content. Too often, we hear about businesses complaining of receiving mails at unholy hours, or getting content that they have absolutely no use for. Please, do not fall in that same mistake. Sure, you want to help your sales team reach their numbers, but sending promotions to people who only signed up for newsletters or weekly sales tips will not only ruin your customers’ trust in you, it will also make you lose sales leads as well. Now that would really hurt your bottom line.

Related: Not getting new Prospects? Give your Email a Facelift

 

Yes, you can still send business emails. You just have to know how to do this right to protect your appointment setting campaign.

Can You Share Your Brand’s Content in 6 or 15 Seconds?

Can You Share Your Brand's Content in 6 or 15 Seconds?

Marketers have more than enough ways to convey their message to their audience; they can choose from print, blogging, online streaming, TV ads, or social media presence. Whatever suits their taste, they can easily customize they approach using any of those platforms.

But if you only had 15 seconds to market your brand to the world, how would you do it?

Short videos are becoming wildly popular in cyberspace these days, mostly driven by apps available for iOS and Android mobile devices, and then shared afterwards in social networking sites. Twitter’s Vine introduced the 6-second video posting concept to the mainstream, and was then followed by Instagram’s 15-second version. Then there’s MixBit, launched just two months ago, which also provides editing of multiple clips into longer one- and two-minute videos.

So what is up with these short videos?

There are numerous reasons why it has become an overnight sensation. The most obvious one is the fact that it’s something new; before, videos can only be shared thru full-length video sites and apps. Vine and Instagram videos are more shareable, and because of its shortness, it’s easier to upload and view, even with a crappy connection.

Vine encourages creativity (marketers would have to give everything they’ve got and cram them all in 6 seconds). It’s a bit unique because of the fact that it allows video looping, as well as stop-motion animations that give creative marketers the liberty to customize their frames.

Related: The Generation Y: Who They Are and What Tickles Their Marketing Bones

Meanwhile, Instagram allows more space for companies to upload 15-second “mini-commercials”, but doesn’t really allow much editing functions. It’s more of a traditional video uploads where you don’t have to be extra-innovative.

Both platforms encourage social sharing, which makes marketers grab it as an opportunity to engage with customers on a more personal degree. In a user’s point of view, Instagram videos are generally intended to be on Facebook, and not on Instagram’s own network. People like to link both accounts because Facebook is a much stronger and broader network.

Related: Do Pictures of People Affect Facebook Engagement? A New Study Reveals

In the same manner, Vine is intended for Twitter, and because it is basically a micro-blogging site wherein majority of tweets are pure text, posting videos can become very attractive to followers, especially for company Twitter accounts that are able to establish a huge following.

With a medium like micro-videos, marketers’ brains will be stretched to their limits as they think of ways to maximize that very little time they have to create a video and send a brand message to the public. With the right concept and a dose of creativity, a few seconds is all it takes.

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