Marketing Activities you should Outsource to Professionals

Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing.

No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts.

That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. An excerpt from a KissMetrics blog post enumerates 4 of these channels that marketers need to outsource:

1. Copywriting

Effective copy goes far beyond attractive wording. There’s a science to it, and yet it’s also an art. A change in one word can increase click-throughs by 161%.

Your copy isn’t something to assign to the team member with an English degree. This channel is better left to the experts. Top-shelf copywriters will consistently provide dramatically worthwhile ROIs, and the higher your traffic rates, the more profitable that investment is.

2. Infographics, Video, & Other Artistic Media

The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence.

It’s better to hire out quality pieces, even simple ones, than to create your own lacking pieces of media. Unless you have an artistic wizard on your team, these forms of media marketing are better left to the experts.

3. Long-Form Content

Long-form content has the capacity to serve as a flagship of your company. It is a one-time investment that reels in long-term benefits. It’s worth the investment to do it right. An expert content creator can craft something that excites readers, and if your free content is exciting, people will assume that your premium content is worth the money. This is why long-form content is better left to the experts.

4. Events

The question is: have you ever organized an event? If the answer is no, this type of undertaking is better left to the experts.

An event is a highly complex affair to host. Without prior experience in event planning, you are probably completely unaware of the plethora of details needed to facilitate your event.

Read the full article at http://blog.kissmetrics.com/better-left-to-the-experts/

Bored Email Subscribers- Breathe life into your email marketing campaign

Bored Email Subscribers- Breathe life into your email marketing campaign

It only takes one uninteresting message for your subscribers to mentally tag your emails as boring. That’s why every email is important – it should be able to maintain a high level of relevance and interest for them to keep opening your future emails.

But yes, a decline in open rates is almost inevitable, especially when you’ve been catering to the same people for a long time. In these cases, you need to revitalize your readers’ interest and find new ways to make the online relationship ‘fresh’.

Here are some of the things you can do to lift the boredom curse from your email subscribers:

Let them tell you what’s wrong

Something is definitely amiss. It’s for you to find out what that is. You can do a simple survey to uncover reasons that might have been causing their change of heart:

  • What exactly do they want to receive from you?

  • Any recent changes that made them change the way they treat your emails?

  • How often do they want to receive emails? Do they want to receive fewer emails in a week?

  • What suggestions do they have that they think will improve the email subscription experience?

Make minor tweaks on appearance and presentation

It wouldn’t hurt to test a few new templates – actually, a decline in interest is the best reason why you should do it. Retain half of your subscribers to receive the current template, while the other half will start receiving emails with a slightly more aggressive subject line, more lively colors and a freshly written text body. Measure any improvements. If none, no harm done.

Make it extra-personalized for the chosen few

Select about 10% of your email list based on who you think are more ‘precious’ in terms of buying capacity, requirements met and maybe a transactional history. Start customizing a special set of email copies specifically for your ‘elite’ list.

Basically, ask for permission to keep the communication lines open with them. Don’t use any template – have your email team compose a personal message with only a particular recipient in mind. This is an elaborate attempt to save an email relationship before they officially mark you as spam.

Don’t forget to go mobile

More people are opening their emails on mobile devices, so that means you need to make adjustments (you should have done this a few years ago) in the way you present your email copy. Keep your subject lines short so it won’t eat up a lot of screen space. Don’t insert your links in between a shrub of texts because it would make it hard for them to open them using their fat fingers. Also, make sure your rich media content and other aesthetic decorations are mobile-friendly.

Related Posts Plugin for WordPress, Blogger...