War Games: Strategies to Secure Social Media amid Tough Competition

War Games- Strategies to Secure Social Media amid Tough Competition

B2B marketers will tell you it’s a jungle out there. Competition is relentless, and this is the reason for the pessimism that start-up businesses experience.

However, with the increasing prevalence of social media, the landscape is gradually changing in favor of the little man. Marketing has become more like a game, with players using the best of their analytical and creative abilities to generate the highest number of qualified leads and close the highest number of sales.

Of course, resources do matter, but the issue is more about using them than just having them.

For businesses new to the landscape, the following points can be cited as survival tips to succeed in the B2B battlefield:

Hold an Engagement Campaign. The immediacy of the communication process is a stark advantage of using social media to promote products and services. Companies can create fan pages in which they can interact with potential and existing customers as well as showcase company updates and future initiatives. Moreover, this directness in the two-way relationship between the company and the market can be an effective scale for consumer preferences.

Concentrate on SEO. Ranking number one on the Google search results is far-fetched. But it makes a great difference in boosting conversion rates when your landing page is featured on the first page. Thus, it is highly advisable to create quality content structured with important keywords. Make sure that keyword density falls between 1 and 3 percent; otherwise, search engines may ignore your overstuffed posts.

Think and Live Lead. Consider improving your presence by including fill forms and newsletter to your sites. Visitors may provide you with their contact information for more updates on future and present offers. Keep in mind that tapping various platforms and tools for lead generation can put your company on a favorable position.

Nurture your Leads. When a sale has been made, you may as well leave at that and proceed to look for more leads. If you believe that relationships work in such a way, then you are sorely mistaken. Nurture your existing leads even if a transaction was sealed. Consumer and company relationships are symbiotic for the most part, with the latter depending on you for solutions to certain problems. As a business, your task is to satisfy their demands. Nurture them well enough and they will become effective in generating leads.

Source: http://www.regalix.com/by_regalix/insights/articles/key-marketing-objectives-b2b-marketers-are-pursuing-through-social-media/

War Games: Strategies to Secure Social Media amid Tough Competition

War Games- Strategies to Secure Social Media amid Tough Competition

B2B marketers will tell you it’s a jungle out there. Competition is relentless, and this is the reason for the pessimism that start-up businesses experience.

However, with the increasing prevalence of social media, the landscape is gradually changing in favor of the little man. Marketing has become more like a game, with players using the best of their analytical and creative abilities to generate the highest number of qualified leads and close the highest number of sales.

Of course, resources do matter, but the issue is more about using them than just having them.

For businesses new to the landscape, the following points can be cited as survival tips to succeed in the B2B battlefield:

Hold an Engagement Campaign. The immediacy of the communication process is a stark advantage of using social media to promote products and services. Companies can create fan pages in which they can interact with potential and existing customers as well as showcase company updates and future initiatives. Moreover, this directness in the two-way relationship between the company and the market can be an effective scale for consumer preferences.

Concentrate on SEO. Ranking number one on the Google search results is far-fetched. But it makes a great difference in boosting conversion rates when your landing page is featured on the first page. Thus, it is highly advisable to create quality content structured with important keywords. Make sure that keyword density falls between 1 and 3 percent; otherwise, search engines may ignore your overstuffed posts.

Think and Live Lead. Consider improving your presence by including fill forms and newsletter to your sites. Visitors may provide you with their contact information for more updates on future and present offers. Keep in mind that tapping various platforms and tools for lead generation can put your company on a favorable position.

Nurture your Leads. When a sale has been made, you may as well leave at that and proceed to look for more leads. If you believe that relationships work in such a way, then you are sorely mistaken. Nurture your existing leads even if a transaction was sealed. Consumer and company relationships are symbiotic for the most part, with the latter depending on you for solutions to certain problems. As a business, your task is to satisfy their demands. Nurture them well enough and they will become effective in generating leads.

Source: http://www.regalix.com/by_regalix/insights/articles/key-marketing-objectives-b2b-marketers-are-pursuing-through-social-media/

Business Startups: Singapore’s boosters

Business Startups- Singapore’s Boosters

By stimulating the vital segments of the country – political stability, infrastructures, environmental protection, and population management – Singapore was able to sustain constant growth. Singapore’s economic freedom index overall score is 89.4, a 1.4 increase compared to last year and the second highest next to Hong Kong. These parameters show its significant improvements in global investments, labor freedom, businesses growth and employment.

Given this attributes, Singapore is a very suitable market in establishing new businesses. To sustain this idea, according to World Bank’s annual report, it hosted more than 500 foreign corporations and has a booming high-class population. The combination of these two areas shows its relevant leverages on holding businesses, both local and international-based.

Moreover, Singapore’s capacity to facilitate further improvement does not end here yet. To realize this, it needs to encourage more business startups from small to giant investors. Startup businesses offer variety of supplemental factors that will create progress to the country, its economy and people:

Opening of new job opportunities

Business startups are the main economic engine of the annual employment data. It will expunge the remaining 2% unemployment of Singapore. It sounds vague to completely destroy the burden of unemployment rates, but the government will have to take its agenda to this context to sustain national economic stability. The government can assist investors in lead generation to turn them into competitive players within the market.

Increase Tax Collection

While we think tax is a burden, especially to the workforce, we forgot how it was played in the national economy. Tax fuels federal and local operations. It sustains the important economic factors; education, infrastructures, public welfare program, environmental protection, and health.

Increase population value

In the modern world, we have already created new forms of business field like telemarketing, business engineering, business process outsourcing, etc. This offers potential startup businesses opportunities to open new job prospects. More jobs will mean high employment rates, in the end; it will develop a significant improvement on the lifestyle of the people.

The opening of new businesses will promote economic efficiency by stimulating market competition. When firms compete to one another they will tend to increase corporate spending to generate sales leads to gain competitive advantage over the other. This is a very healthy competition that will protract economic cycle for a more effective income generation.

Source : http://www.heritage.org/index/country/singapore
http://stats.mom.gov.sg/Pages/Unemployment-Summary-Table.aspx

How to get your money’s worth from your Content Marketing Campaigns

How to get your money's worth with your content marketing campaign

B2B marketing involves a lot skill, expertise and consistent analytical endeavors in order to reach businesses goals. Various processes are involved, and indeed, the most important of them all is content marketing.

It is crucial that your demand generation campaigns should have the characteristics of efficiency, both in application and in cost.

And here is the real challenge: how can you conceptualize an effective marketing strategy without burning through your campaign budget?

Especially for startup businesses, the matter can be very difficult to resolve. Fortunately, there are ways to get your brand out there without costing you a fortune.

Analyze your Market. If ever there’s a Ten Commandments for B2B demand generation, this should be at the topmost part of the slab. Having a good view of market prospects is primary in strategizing a sound marketing plan. However, you don’t have to resort to tedious statistical analytics to gauge customer preferences as the task is much easier when you keep a good eye on consistent consumer trends.

Expertise. Most business failures were a result of negligence or incompetence on the part of the marketing firm. Thus, it should be a wise step for businesses to know the right people. It just sounds too easy. But there’s a lot to be considered along this line, considering that there are companies that are more inclined to application than to result. Focus on a firm’s accomplishments and result-oriented solutions.

Be Clear. Before you deliver your content, think of your audience first. One genius way to market your products and services is to overfeed your customers with information. Many campaigns have fallen short of their goals because B2B players adhere to the idea that as long as the message is out there, we’re fine. It would eventually come back and stab them on the buttocks. Always vouch for quality content, because prospects appreciate what you are saying (substance) more than how frequently you interact with them. Go for engaging content.

Monitor your Campaign. And this means observing how your strategy fares once you have it up and running. Another reason why many lead generation endeavors fail is because businesses tend to ignore their campaigns’ progress. Monitor regularly and observe miniscule and profound market changes. That way, it would be easier for you to draw up better plans and re-organize your resources.

A content marketing campaign is indeed expensive but very crucial. But understanding the pointers above, you can gain good ROI on top of realizing long-term goals.

Source : 5 Factors Breaking Your B2B Content Marketing Budget

Is your B2B Blog not getting enough traffic? Write in the Right Way

Is your B2B Blog not getting enough traffic- Write in the Right Way

You just started a company blog, signaling the start of your online marketing campaign. Confident it will procure enough shares and views to generate B2B sales leads, you provide it with posts detailing new offers.

Suddenly activity comes to a complete halt and what used to be a thriving cafeteria of information has become a ghost town of digital cobwebs.

All the effort and investments you put into setting up an online lead generation campaign are laid to waste, and you just stand there asking why.

Experienced B2B marketing bloggers can tell you that poor blog traffic can be a result of poorer content. And since marketing thrives on content, you should anchor your focus on improving that aspect.

Here are some tips on how revitalize your online presence to draw prospects like iron shavings to a magnet.

Stick to a Calendar. From getting high quality sales leads to setting business appointments, time management is an indispensable tool and yet the most mistreated. Blogs are good as long as their owners are active. But when laziness strikes, it would take more than anti-venom to revive them. Thus, it requires a great deal of regularly updating your blog. An editorial calendar along with a weekly quota goes a long way to get you focused on writing quality posts intended for lead generation.

Be Fresh and Specific. Ineffective blogs are diagnosed with either a deficiency of fresh and relevant ideas, or a potentially fatal overdose of generalities and redundant topics. Nonetheless, both warrant immediate medical attention. A proper dosage of focus is prescribed and should be administered on one topic at a time. Overstuffing the blogs with irrelevant compounds can only lead to the ultimate side effect: Boredom.

Educate. Here, you will need to fill in the shoes of a mentor, giving visitors something new and distinct every day. Many company blogs tend to lose their standing because, well, they are all about praising this product or that service. A good blog, on the other hand, creates awareness by asking questions in very subtle ways.

Don’t Use too Much Words. Print journalists will admit that in the past, people want their news in-depth and long. However, with innovations in long-distance communication, the human attention span has decreased tenfold (Not really accurate, but let’s put it at that). The same observation can be said of maintaining a blog. The remedy: write simple and write short. Why? Because it doesn’t mentally exhaust your prospects and it goes right on the dot.

It doesn’t take an Oxford graduate of literature to know the basics of readability. In fact, content marketing is really about gauging what your audience wants and not about flaunting your literary flair.

Putting this in mind can stimulate market perceptions and B2B blog traffic.

Source : How to Spot the Weakest Part of Your Blog Post (and What to Do About It)

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