What are Your Social Marketing Goals?

What are Your Social Marketing Goals?

A Business2Community.com article states most B2B marketers struggle with defining their social media marketing goals.

“For instance, should you focus on the number of blog posts per week and tweets per day? How about the number of fans and followers? Maybe retweets, brand mentions, and social reach? Or what about website traffic, clicks, and leads coming from social? Setting social goals can be confusing,” the article said.

But for all its setup, social media can still provide businesses with an edge in terms of acquiring high quality leads. B2B enterprises can still source a potential customer from their social traffic – if they already know their way around. What gets in their way in attaining positive lead generation and conversion results is a lack of an efficient strategy, which is preceded by a lack of clear and consistent goals.

A journey ends up nowhere without a clear objective. Here are some ways you can narrow down your goals and focus your resources on the things that do matter to the organization.

Use the CARE model

SmartInsights.com reveals an efficient model for content marketers to use in if they desire to increase the efficiency of their digital campaigns. Using the CARE model, marketers need to highlight four things:

  • Content. Determine the type of content to be delivered to one’s constituency and the corresponding ways to deliver it to its intended audience. Check out Dummies Guide for Content Marketing
  • Audience. This pertains to the people who are targeted for a particular product. Identifying their needs through effective market research is vital for crafting the right message that will get them to engage. Know the different types of decision makers before you make a call.
  • Relevance. What are the trends prevailing in the market at the moment? For sure, buyers want to know about solutions that coincide with present situations and will decline anything that is outdated and unrelated to current demands.
  • Evaluation. Perhaps the part where many marketers struggle profoundly. But they can always get through the difficulty by setting up important KPIs that identifies top performing blog posts and content forms as well as the number of unique visits per device.

Focus on engagements

Make sure that you create shareable content. Blog articles, EBOOKS and infographics with viral potential are worth retweeting and are essential for building an audienceship.

Example:

Aim for competency

The most important goal to pursue is to provide satisfaction to existing and potential customers. Creating social campaigns that places the buyer at the top is perhaps the greatest goal to achieve because of the benefits that come along with it: increased revenue, better reputation and an efficient marketing infrastructure.

You can even use social media to boost audience to your events.

 

Visit our blog and learn more marketing tips and tricks today!

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Outbound Marketing: Reaching out to your Target Market

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Top Tips to a Better Mobile Marketing Experience

Top Tips to a Better Mobile Marketing Experience

B2B marketing today has come a long way. A long time ago, in a mystical period known as the 80s, companies that needed to increase their client base depended primarily on the telephone to generate leads.

Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence.

On that note, B2B marketers are constantly seeking for effective ways to leverage mobile devices in their lead generation. Oftentimes, since the effectiveness of mobile isn’t absolute, marketers can unknowingly apply the wrong methods. These inevitably cost mobile campaigns dearly, and companies should best identify and stay away from them.  

What you can do to avoid these mistakes is to take into account these effective mobile marketing tips courtesy of Huffington Post contributor and digital marketing strategist Scott MacFarland.

Irrelevant Content

Put your consumer hat on. Do you like it when you get spammed from companies that are sending you irrelevant communications? Brands must make sure they are producing content that is perfectly aligned with their persona’s needs. If they don’t, their competition will, and that will be revenue lost.

Related: Problem with “Counter-Content”? Take these B2B Lead Generation Tips

Poor Timing Of Communication

Marketers tend to pay attention to the timing of emails, social posts and believe it or not, even their direct mail (does that still happen?). That also means we must think about the customer, their habits, desires and needs, and serve them the perfect offer at the perfect time with the right message. If a text based offer for a lunch special comes at dinnertime, guess what? We’ve missed the opportunity.

Related: The ‘PERFECT’ Time to Call a Prospect in Singapore

Continued Communication That’s Not Relevant

The key here is “continued” communication. As a brand, it is considered a cardinal sin to continually send communication and marketing messages to prospective customers and even existing customers if the message is not relevant. This will annoy them and soon they may unsubscribe from your communication channel – then you’ve lost them. You invested time and money to get them, now you need to spend the extra time to figure out what they want, when they want it. This increases engagement, website traffic, customer lifetime value and ultimately increases revenue.

Related: NEVER Forget these 7 Ground Rules for Creating Engaging Content [INFOGRAPHIC]

Don’t Forget About Location

Mobile marketing is not just about connecting with the customer. It’s also about understanding their location as well. The retail market is a perfect business model to leverage the power of mobile, especially when they take advantage of location data. This data helps the marketer have a more complete data set, which allows them to craft strategies more effectively – thus increasing engagement, retention and store traffic.

Related: The Advantages of Using Mobile for B2B Lead Generation

Coupons

Regardless of your business, a coupon can be used to drive in-store foot traffic, online conversions, and customer retention or even help promote a new product or service. In a highly competitive market, coupons show value to the customer, especially if it is delivered in a timely manner with the right message. There are many ways to use a coupon and a mobile device is the perfect vehicle to deliver the brand message anywhere, anytime.

Overall Value To The Customer

Marketing 101 says, if the brand is not offering value for the customer, a transaction won’t occur. When mobile marketing is not offering value to each and every customer, the brand in essence is communicating to them that they just want your name, mobile phone number and of course your money, not your respect and trust.

Related: How to Make Current Customers in Singapore Renew Their Contract with Your Company

Find The Right Mobile Partner

This is an absolute must for any CMO or CIO looking to dive into mobile marketing. I have experienced a few poor decisions when agencies were hired and they didn’t really have the expertise needed to execute. The tip here is to find a mobile company that knows mobile marketing strategy and technology better than anyone else. You don’t want a company that’s just a reseller of another knock-off service. Additionally, make sure the mobile partner has a robust customer centric service team to help when you need it. When you do find a company that can do all of these, you will soon realize they are the smartest firms and you want them to be on your side because mobile technology is moving at warp spend and your agency partner must be able to move with it successfully.

Think Like A Customer – Act Like An Intelligent Brand

Don’t allow your mobile marketing to negatively impact your sales. Make sure you take full advantage of the data sets that are available. This will help you not only understand your customer, but communicate with them on their mobile device in a precise manner and location that truly excites and engages them to want to make the effort to purchase. Take advantage of all your customer data sets and think like a customer, but act like an intelligent brand.

For the full article, click here.  

 

Visit our blog and learn more marketing tips and tricks today!

Gain more customers in Singapore today! Dial +65 6248 5023

 

 

Related:

Outbound Marketing: Reaching out to your Target Market

The Best Event Marketing Game Plan to Present to your Boss

Drive for Sales: B2B Telemarketing Tips That Help Close the Deal

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