“Do I need an email list?”
That’s the question every business owners asked themselves whenever they think about how to increase their customers.
The truth is, if you don’t have an email list, you’re making a HUGE mistake.
If you still have the tiniest doubt why you shouldn’t, let me tell you why you should…I’ve come up with 12 obvious reasons why having an email list is important.
#1: It is essential in the first stage of your sales process
The first stage of the sales cycle is prospecting. And an email list is the easiest way to look for prospective customers. Sending out information through email is one way of letting your prospects know about your products and services.
#2: To have a direct way of communication with your target audience
No doubt. In sales, it is very hard to close a deal. Some of them might be interested on looking at what you can offer but having someone to buy your product takes time. Having an email list can help you find many interested prospects, nurture them and eventually turn them into loyal customers.
#3: Attract and Nurture the right prospect
Having a good email list means being able to target and reach the right prospects and learn how to nurture them depending on which stage they are in there buying process.
#4: You can use it to promote new posts and events
Free publicity anyone?
Whenever you have new posts about new product or an upcoming event, you can easily inform prospects in your email list. This will also help drive traffic to your post and website. Plus, you’ll get responses quickly from those who are interested.
#5: To connect with your audience
An email list can help you connect with your audience and provide solutions based on their needs.
#6: ALMOST everyone has email
Nowadays, almost 90% of people use social media to connect with family and friends. It is also used as a source of information when looking to buy a product. You may not reach all of them through social media, but at least you can reach them through email.
#7: It can increase your conversion rate
Quality and targeted email list can boost email open rates which will eventually lead to higher lead conversion. By sending the right information to the right prospect means you have the power to make them feel that they can benefit from it will help them make a decision to buy from you.
#8: You can build relationship with your audience
Email can be used as a medium for communication and all marketers rely in building and nurturing good relationship with their prospects in order to do business. Also, strong relationship with a long-term client means they are more likely to refer you to their friends and family.
#9: You have full control who can see what
It is best to have profiled email list so you’ll know your prospects better and be able to personalize the email based on the need of their prospects. Too much information will lead prospects to unsubscribe.
Watch full video: The Secrets to Increase your Database with Qualified Contacts
#10: You can test what works
Mailing lists can be use for testing to see which prospects to nurture and when to follow up on them based on their responses. You can even prioritize who to follow up.
- Prospects who responded to an email
- Prospects who opened the email
- Prospects who received but didn’t open the email
- Bounced emails
Now that we’ve listed down some of the obvious reasons, we hope you found the answer to your question on the importance of an email list.
Here’s how to get a quality and targeted List, contact us here or Dial +65 6248 5023
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