Utilize Marketing Automation To Reveal Your Prospects Data

Utilize Marketing Automation To Reveal Your Prospects Data

What is marketing automation?

Marketing automation is a software used to automate all of your marketing actions such as email, newsletter and social media to do repetitive tasks for you. It is the easiest way to attract new leads, nurture prospects and convert them into loyal customers.

Marketing automation lets you:

  • Identify what your prospect did on your website
  • What other social media or email marketing has the lead interacted with that could have influenced conversion
  • What company does your prospect work for
  • The number of employees the company have
  • If the prospect can afford your services
  • The authority of your prospect when it comes to purchasing decision

Related: How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

But how can you get information from your prospects using different channels through marketing automation?


An effective email marketing campaign is all about sending the right message to the right person at the right time. Create and send out personalized message based on your prospect’s actions and preferences.

Email marketing automation can help:

  • Save time and effort
  • Increase customer engagement
  • Can create opportunities and do up sell

Through email, you can get the following information based on their responses.

  • Whether the prospect is interested or not
  • The timeline for their project (you’ll know when to contact them again)
  • The prospect’s availability
  • Direct phone  number (some emails have signatures that include the company name, direct phone number, job title and social media accounts)

Related: 10 Obvious Reasons Why you Need an Email List


Many marketers focused all of their marketing efforts online because it’s less expensive. The internet provides opportunities to profile your prospects from your website by interacting with them through content, newsletter, videos, chat, etc with the pop-up form where they can fill up their personal information such as:

  • Name
  • Email address
  • Job title
  • Phone number

Website marketing automation can;

  • Drive traffic to your website
  • Get new subscribers
  • Gather personal information of your prospects
  • What topics or information they are interested in

Read this Monthly Top 5 List: Startups Tips in Generating Leads without a Website


Social media

For many marketers, social media means engagement and transparency. Twitters, LinkedIn, and Facebook are created to build community within your industry to share informative content and stay connected with your followers.

Social media can be used to:

  • Learn more about your prospects
  • Gain new customers
  • Engage with existing customers

What information can you get from social media?

  • Name
  • Email address
  • Job title
  • Company information
  • Phone number

Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

What to do with the information gathered?

The reality is marketing automation alone can’t get you enough leads to compete within your industry. Why? It is a long-term process to convert prospects into loyal customers and some of them failed to convert.

But with marketing automation, you’ll be able to identify if your prospects are qualified to become a sales lead and simplify your process.

For example, if a prospect responded to an email asking more information about your product or service, you can have someone from your sales team to give this prospect a call to close the deal.

Here are the Top 5 examples of marketing automation platforms that you can use



Connect with a trusted offshore lead generation team,  

contact us here or Dial +65 3159.0902

Visit our blog and learn more marketing tips and tricks today!




The Secrets to Increase your Database with Qualified Contacts [VIDEO]

Hot Reads: A List of FREE Marketing Ebooks in Singapore

How to Work with Offshore Lead Generation Team


How to Work with Offshore Lead Generation Team

How to Work with Offshore Lead Generation Team

“Can an offshore B2B lead generation company provide enough leads?” This is the first thing that came into my mind when I started looking for ways to increase the number of sales for my growing business.

As a business owner, I know that whether your company is big or small, different parts within your organization needs to take into consideration - operation, finances, products and services, sales and marketing, etc.

Because of its many advantages, a lot of business owners consider outsourcing their B2B lead generation to manage their sales leads better. Leaving your lead generation campaign to the experts is more cost effective, less time consuming AND healthier sales pipeline.  

Managing a remote team is different from running your own people in an office. So it is important to pick a partner that you can trust.

Qualities that you need to look for in an offshore lead generation team.

  • Experience. Someone who’s been in the business for quite some time with successful campaigns. Check their website for client testimonials.
  • Skills. A company with the professional sales team to handle your campaign and represent your company.
  • Process. Look for a company who has established a tested and proven process and follows it.
  • Tools. Someone with the right tools to help your campaign become successful.
  • Price. Find a partner that can provide you with quality service but is within your budget.  

For every business owner, hiring a team that you can trust is not easy. But if you have an offshore lead generation team, here’s how to work with them effectively.

Related: Why Outsourcing Telemarketing Will Give You More Singapore B2B Leads

Define your goal.

In order to see results and avoid discontentment, it is important to clearly define what you want to achieve. Every member of the team must have one goal. Inform them your objectives for the campaign.

Related: Lead Generation Outsourcing Industry, What’s the Chance of Surviving?

Communicate effectively.

Learn and know their process. Let them know what you want to accomplish but respect their expertise on how to do it. With trust comes respect. Being a hands-on partner is good. However, the main reason why you seek for their expertise is to see results. So, it is okay to trust their professional judgment. 

Have a regular meeting schedule.

The weekly meeting is necessary. Working closely with your team means identifying any possible problems and provide solutions ahead of time.

Recognize their achievements.

It’s easy for us to see the problem. However, inspiring your team because they did well will make them do their job even better. Here are the things you need to avoid if you don’t want to lose Singaporean employees in 10 ways.

Treat them as partners.

Provide suggestions on how to have a successful campaign. At the same time, be open to any suggestion and don’t be afraid of any changes.

Running an offshore lead generation team is hard. However, you need to learn to trust who you hire to do this job. Follow these 5 tips and work with them effectively to see continuous success.



Connect with the a trusted offshore lead generation team,  

contact us here or Dial +65 3159.0902

Visit our blog and learn more marketing tips and tricks today!



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