Use Multi-channel Marketing to Keep You Ahead of the Competition

Why You Should Use Multi-channel Marketing to Keep You Ahead of the Competition

I’m always wondering how my competitors are doing whenever I look for new ways to market my products and services. In this rapidly changing world of business, I always want to be on top of my competitors. In order for my business to survive, I need to adapt and study my industry to stand out.

What do they do? How they do it? Who are their clients?

This leaves me thinking, how can I make my company better?

Don’t be afraid to think outside of the box and change your old strategies. However, whatever you do never copy your competition. And, don’t do anything that would hurt them.

In this digital world, many marketers use multi-channel as part of their marketing strategy. Small and start-up companies are always wondering why and how do bigger companies use it to stay ahead of their competitors.

A marketing case study report shows, companies that are using data-driven, multichannel marketing strategies are seeing dramatic results.

For example, USAA increased its return on investment for email campaigns by 12 times, Travelocity saw a 15% lift in conversion, and Dollar Thrifty improved response rates to promotions by 152%.

In order to compete, you should do what other companies within your industry are doing, but better. And here’s why you should also use multi-channel marketing.

#1. Reach out and connect with prospects on their preferred channel.

As a marketer, you have to be where your customers are. There are more than 50% of today’s prospects who use the internet to research first before they make a decision to purchase. Most of the time, Singaporeans are connected on their devices such as mobile or tablets whether for work or leisure.

Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

#2. Build a lasting relationship with your prospects.

Your main goal when reaching out to prospects is to understand them better regardless of what platform you use. Understanding them lets you create a personalized message that they can relate to and are not annoying. It’s never easy to gain your prospect’s trust for them to consider doing business with you. But giving them a positive experience in every step of their buying journey allows you to become one step ahead of your competitors.

Related: The Strategic Marketing of Using Events to Improve Customer Loyalty

#3. Higher prospect engagement and ROI.

Letting people know about your products and services through multiple marketing channels – email, voice, social, web, mobile and chat lets you engage with them anytime when they are most likely active on their preferred channel.

Related: C-Level Blind Spot: Not Incorporating Multi-Channel Marketing

Because of an increase in your engagement with your prospects, you’ll definitely guide them through until they’ve reached the final stage of their buying journey and make a decision to purchase.

Related: Make Prospects Feel Satisfied in Purchasing your Software Products

No matter what your challenges are, multi-channel marketing lets you market your products to your prospects regardless what channel they use. The best thing is, the long term multi-channel marketing campaign allows you to achieve up to 300% improvement in ROI with less marketing efforts.  

Here are just proofs from satisfied clients:

 

 

Learn how to generate more leads with Multi-Channel Marketing 

contact us here or Dial +65 3159.0902

Visit our blog and learn more marketing tips and tricks today!

 

 

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Utilize Marketing Automation To Reveal Your Prospects Data

 

Utilize Marketing Automation To Reveal Your Prospects Data

Utilize Marketing Automation To Reveal Your Prospects Data

What is marketing automation?

Marketing automation is a software used to automate all of your marketing actions such as email, newsletter and social media to do repetitive tasks for you. It is the easiest way to attract new leads, nurture prospects and convert them into loyal customers.

Marketing automation lets you:

  • Identify what your prospect did on your website
  • What other social media or email marketing has the lead interacted with that could have influenced conversion
  • What company does your prospect work for
  • The number of employees the company have
  • If the prospect can afford your services
  • The authority of your prospect when it comes to purchasing decision

Related: How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

But how can you get information from your prospects using different channels through marketing automation?

Email

An effective email marketing campaign is all about sending the right message to the right person at the right time. Create and send out personalized message based on your prospect’s actions and preferences.

Email marketing automation can help:

  • Save time and effort
  • Increase customer engagement
  • Can create opportunities and do up sell

Through email, you can get the following information based on their responses.

  • Whether the prospect is interested or not
  • The timeline for their project (you’ll know when to contact them again)
  • The prospect’s availability
  • Direct phone  number (some emails have signatures that include the company name, direct phone number, job title and social media accounts)

Related: 10 Obvious Reasons Why you Need an Email List

Website

Many marketers focused all of their marketing efforts online because it’s less expensive. The internet provides opportunities to profile your prospects from your website by interacting with them through content, newsletter, videos, chat, etc with the pop-up form where they can fill up their personal information such as:

  • Name
  • Email address
  • Job title
  • Phone number

Website marketing automation can;

  • Drive traffic to your website
  • Get new subscribers
  • Gather personal information of your prospects
  • What topics or information they are interested in

Read this Monthly Top 5 List: Startups Tips in Generating Leads without a Website


 

Social media

For many marketers, social media means engagement and transparency. Twitters, LinkedIn, and Facebook are created to build community within your industry to share informative content and stay connected with your followers.

Social media can be used to:

  • Learn more about your prospects
  • Gain new customers
  • Engage with existing customers

What information can you get from social media?

  • Name
  • Email address
  • Job title
  • Company information
  • Phone number

Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

What to do with the information gathered?

The reality is marketing automation alone can’t get you enough leads to compete within your industry. Why? It is a long-term process to convert prospects into loyal customers and some of them failed to convert.

But with marketing automation, you’ll be able to identify if your prospects are qualified to become a sales lead and simplify your process.

For example, if a prospect responded to an email asking more information about your product or service, you can have someone from your sales team to give this prospect a call to close the deal.

Here are the Top 5 examples of marketing automation platforms that you can use

 

 

Connect with a trusted offshore lead generation team,  

contact us here or Dial +65 3159.0902

Visit our blog and learn more marketing tips and tricks today!

 

 

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10 Obvious Reasons Why you Need an Email List

“Do I need an email list?”

That’s the question every business owners asked themselves whenever they think about how to increase their customers.

The truth is, if you don’t have an email list, you’re making a HUGE mistake.  

If you still have the tiniest doubt why you shouldn’t, let me tell you why you should…I’ve come up with 12 obvious reasons why having an email list is important.

#1: It is essential in the first stage of your sales process

The first stage of the sales cycle is prospecting. And an email list is the easiest way to look for prospective customers. Sending out information through email is one way of letting your prospects know about your products and services.

Here are the  5 Things Every Prospecting Email Must Have Before You Hit ‘Send’

#2: To have a direct way of communication with your target audience

No doubt. In sales, it is very hard to close a deal. Some of them might be interested on looking at what you can offer but having someone to buy your product takes time. Having an email list can help you find many interested prospects, nurture them and eventually turn them into loyal customers.

Related: Drive for Sales: B2B Telemarketing Tips That Help Close the Deal

#3: Attract and Nurture the right prospect

Having a good email list means being able to target and reach the right prospects and learn how to nurture them depending on which stage they are in there buying process.

Learn more on How to Get Targeted Business List in Singapore with the Help of Outsourced Lead Gen Company?

#4: You can use it to promote new posts and events

Free publicity anyone?

Whenever you have new posts about  new product or an upcoming event, you can easily inform prospects in your email list. This will also help drive traffic to your post and website. Plus, you’ll get responses quickly from those who are interested.

Related: The Timeless Email Marketing Tips in Promoting Industry Events in Singapore

#5: To connect with your audience

An email list can help you connect with your audience and provide solutions based on their needs.

Related: A Need For Customer Profiling In Reaching Much Targeted Audience in Malaysia

#6: ALMOST everyone has email

Nowadays, almost 90% of people use social media to connect with family and friends. It is also used as a source of information when looking to buy a product. You may not reach all of them through social media, but at least you can reach them through email.

Related: 7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

#7: It can increase your conversion rate

Quality and targeted email list can boost email open rates which will eventually lead to higher lead conversion. By sending the right information to the right prospect means you have the power to make them feel that they can benefit from it will help them make a decision to buy from you.

Learn more how to get data cleansing and verification services and get targeted list!

#8: You can build relationship with your audience

Email can be used as a medium for communication and all marketers rely in building and nurturing good relationship with their prospects in order to do business. Also, strong relationship with a long-term client means they are more likely to refer you to their friends and family.

Related: The Best Way to Reach Out to Prospects: Sales Email or Sales Call?

#9: You have full control who can see what

It is best to have profiled email list so you’ll know your prospects better and be able to personalize the email based on the need of their prospects. Too much information will lead prospects to unsubscribe.

Watch full video: The Secrets to Increase your Database with Qualified Contacts The Secrets to Increase your Database with Qualified Contacts [VIDEO]

#10: You can test what works

Mailing lists can be use for testing to see which prospects to nurture and when to follow up on them based on their responses. You can even prioritize who to follow up.

  • Prospects who responded to an email
  • Prospects who opened the email
  • Prospects who received but didn’t open the email
  • Bounced emails

Now that we’ve listed down some of the obvious reasons, we hope you found the answer to your question on the importance of an email list.

 

 

Here’s how to get a quality and targeted List,  contact us here or Dial +65 6248 5023

Visit our blog and learn more marketing tips and tricks today!

 
 

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Top Tips to a Better Mobile Marketing Experience

Top Tips to a Better Mobile Marketing Experience

B2B marketing today has come a long way. A long time ago, in a mystical period known as the 80s, companies that needed to increase their client base depended primarily on the telephone to generate leads.

Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence.

On that note, B2B marketers are constantly seeking for effective ways to leverage mobile devices in their lead generation. Oftentimes, since the effectiveness of mobile isn’t absolute, marketers can unknowingly apply the wrong methods. These inevitably cost mobile campaigns dearly, and companies should best identify and stay away from them.  

What you can do to avoid these mistakes is to take into account these effective mobile marketing tips courtesy of Huffington Post contributor and digital marketing strategist Scott MacFarland.

Irrelevant Content

Put your consumer hat on. Do you like it when you get spammed from companies that are sending you irrelevant communications? Brands must make sure they are producing content that is perfectly aligned with their persona’s needs. If they don’t, their competition will, and that will be revenue lost.

Related: Problem with “Counter-Content”? Take these B2B Lead Generation Tips

Poor Timing Of Communication

Marketers tend to pay attention to the timing of emails, social posts and believe it or not, even their direct mail (does that still happen?). That also means we must think about the customer, their habits, desires and needs, and serve them the perfect offer at the perfect time with the right message. If a text based offer for a lunch special comes at dinnertime, guess what? We’ve missed the opportunity.

Related: The ‘PERFECT’ Time to Call a Prospect in Singapore

Continued Communication That’s Not Relevant

The key here is “continued” communication. As a brand, it is considered a cardinal sin to continually send communication and marketing messages to prospective customers and even existing customers if the message is not relevant. This will annoy them and soon they may unsubscribe from your communication channel – then you’ve lost them. You invested time and money to get them, now you need to spend the extra time to figure out what they want, when they want it. This increases engagement, website traffic, customer lifetime value and ultimately increases revenue.

Don’t Forget About Location

Mobile marketing is not just about connecting with the customer. It’s also about understanding their location as well. The retail market is a perfect business model to leverage the power of mobile, especially when they take advantage of location data. This data helps the marketer have a more complete data set, which allows them to craft strategies more effectively – thus increasing engagement, retention and store traffic.

Coupons

Regardless of your business, a coupon can be used to drive in-store foot traffic, online conversions, and customer retention or even help promote a new product or service. In a highly competitive market, coupons show value to the customer, especially if it is delivered in a timely manner with the right message. There are many ways to use a coupon and a mobile device is the perfect vehicle to deliver the brand message anywhere, anytime.

Overall Value To The Customer

Marketing 101 says, if the brand is not offering value for the customer, a transaction won’t occur. When mobile marketing is not offering value to each and every customer, the brand in essence is communicating to them that they just want your name, mobile phone number and of course your money, not your respect and trust.

Related: How to Make Current Customers in Singapore Renew Their Contract with Your Company

Find The Right Mobile Partner

This is an absolute must for any CMO or CIO looking to dive into mobile marketing. I have experienced a few poor decisions when agencies were hired and they didn’t really have the expertise needed to execute. The tip here is to find a mobile company that knows mobile marketing strategy and technology better than anyone else. You don’t want a company that’s just a reseller of another knock-off service. Additionally, make sure the mobile partner has a robust customer centric service team to help when you need it. When you do find a company that can do all of these, you will soon realize they are the smartest firms and you want them to be on your side because mobile technology is moving at warp spend and your agency partner must be able to move with it successfully.

Think Like A Customer – Act Like An Intelligent Brand

Don’t allow your mobile marketing to negatively impact your sales. Make sure you take full advantage of the data sets that are available. This will help you not only understand your customer, but communicate with them on their mobile device in a precise manner and location that truly excites and engages them to want to make the effort to purchase. Take advantage of all your customer data sets and think like a customer, but act like an intelligent brand.

For the full article, click here.  

 

Visit our blog and learn more marketing tips and tricks today!

Gain more customers in Singapore today! Dial +65 3159 1112

 

 

 

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Drive for Sales: B2B Telemarketing Tips That Help Close the Deal

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