Social Media: A Revolutionized Business Tool

Social Media: A Revolutionized Business Tool

Social networking has created a comprehensive virtual environment that allows people around the globe to converse. Since the advent of social networking sites – Facebook, Twitter, and LinkedIn, our involvement to the global trend has been revolutionized. It gave people an opportunity to meet new friends on a more diverse domain. The definition of social media does not end with that, as it goes beyond what we think it can do. Social media has been altered to become a significant aspect of the modern business sector, especially in lead generation, to constantly promote consumer interest and address inquiries on products and services.

For instance, LinkedIn has been establishing connections between potential human resources to respective companies across the world. With more than 277 million members, it has become one of the biggest social media sites linking people to great job opportunities.

One of the most crucial functions of social media in business is it provides presence awareness. Companies need to apply their marketing strategies in this area to be noticed by its target market over potential competitors. Another function of social media is it helps the company to develop the plan to promote product improvement. This is done by the collection of qualified leads based on the current trends in the internet. This is a very potent sales marketing approach because it constantly change based on the shifting trends which will give the company a competitive advantage on lead generation.

Nevertheless, social media improves customer-company relationships. The company can give a real-time connection to its customer to address customer service issues. This is a very integral aspect of every business – to hear what their customers are saying and to do something about it.

Social media is a cheap and yet very effective investment. Companies have easy entry points to upload all the useful information about their company and the offered products and services. This is very effective to companies offering services like telemarketing, where they use variety modern channels in linking their products to customers. Telemarketing companies have clients based across continents, and the only way to gather relevant B2B sales leads is to execute their main marketing strategy on cloud.

The new era of business marketing and management is continuously evolving and we have revolutionized a new business tool that will aid us in adapting to these vague changes, and that is social media.

Can You Share Your Brand’s Content in 6 or 15 Seconds?

Can You Share Your Brand's Content in 6 or 15 Seconds?

Marketers have more than enough ways to convey their message to their audience; they can choose from print, blogging, online streaming, TV ads, or social media presence. Whatever suits their taste, they can easily customize they approach using any of those platforms.

But if you only had 15 seconds to market your brand to the world, how would you do it?

Short videos are becoming wildly popular in cyberspace these days, mostly driven by apps available for iOS and Android mobile devices, and then shared afterwards in social networking sites. Twitter’s Vine introduced the 6-second video posting concept to the mainstream, and was then followed by Instagram’s 15-second version. Then there’s MixBit, launched just two months ago, which also provides editing of multiple clips into longer one- and two-minute videos.

So what is up with these short videos?

There are numerous reasons why it has become an overnight sensation. The most obvious one is the fact that it’s something new; before, videos can only be shared thru full-length video sites and apps. Vine and Instagram videos are more shareable, and because of its shortness, it’s easier to upload and view, even with a crappy connection.

Vine encourages creativity (marketers would have to give everything they’ve got and cram them all in 6 seconds). It’s a bit unique because of the fact that it allows video looping, as well as stop-motion animations that give creative marketers the liberty to customize their frames.

Related: The Generation Y: Who They Are and What Tickles Their Marketing Bones

Meanwhile, Instagram allows more space for companies to upload 15-second “mini-commercials”, but doesn’t really allow much editing functions. It’s more of a traditional video uploads where you don’t have to be extra-innovative.

Both platforms encourage social sharing, which makes marketers grab it as an opportunity to engage with customers on a more personal degree. In a user’s point of view, Instagram videos are generally intended to be on Facebook, and not on Instagram’s own network. People like to link both accounts because Facebook is a much stronger and broader network.

Related: Do Pictures of People Affect Facebook Engagement? A New Study Reveals

In the same manner, Vine is intended for Twitter, and because it is basically a micro-blogging site wherein majority of tweets are pure text, posting videos can become very attractive to followers, especially for company Twitter accounts that are able to establish a huge following.

With a medium like micro-videos, marketers’ brains will be stretched to their limits as they think of ways to maximize that very little time they have to create a video and send a brand message to the public. With the right concept and a dose of creativity, a few seconds is all it takes.

Newsflash! The Word “Marketing” Is In “Content Marketing”

Newsflash The word Marketing is in Content MarketingWhen content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.”

While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful.

The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing.

If you think about it, promoting your content is actually more important than the content itself. It’s like having strong affections towards someone; you can spend the rest of your life nurturing your feelings but if you don’t tell that person, nothing will ever happen.

You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Here are a few tricks for promoting your blog:

  • Join a community.

    Face it – sometimes you need other bloggers to help you become popular.

    Create a list of content creators, website owners, and marketers to interact with and possibly target for linking. Create a blogroll and gain assistance from tenured bloggers.

  • Guest posting.

    This could go either way, but if you’re a relative newcomer, it’s best to have an expert guest post on your blog first.

    After some time when you feel you’ve earned the right, you can offer to guest post on other blogs. This will increase your content visibility.

  • Social media.

    It’s not news, but it’s not irrelevant, either.

    The pull that social media continues to provide to marketers does not show any sign of decline anytime soon, so likes and tweets are here to stay for a while.

    Related: Movie Corner: On “The Social Network” And The Power Of Social Media Marketing

  • E-mailing lists.

    Some marketers regard the act of emailing content as a rather pushy strategy, which could be true if not done tactically.

    Make sure your recipients gave you permission, and when they do, don’t overstuff their inboxes.

    Related: Why An Email Blast Campaign Will Help You Get More Singapore Sales Leads

  • Top 100s.

    Here’s a clever way to get other bloggers to link to you: create an article consolidating a list of the best 100 relevant blogs in your industry.

    Provide links to all of the mentioned sites and give a brief summary of how good they are. The blog owners would see it as a nice gesture and pay you back accordingly.

  • Leave comments.

    Make it a habit to leave comments (complimentary or otherwise) whenever you read a post from other blogs. Make it an intellectual one, at that.

  • Syndication.

    It is a form of information distribution where a blog material is also republished in multiple sites.

    There are tons of blog syndication sites in the market, such as, and

Tying BPO and Social Media Together In Singaporean Market

Tying BPO and Social Media Together In Singaporean MarketFor the longest time that social media has been emerging as the trendiest mean of communication, it has indeed proved its worth and effectiveness. From the variety of endless opportunities it offers and activities for both people looking for entertainment and business, social media has certainly evolved into a strategic mean of disseminating necessary information to the people around the world. It has also become a portal for creating business opportunities, brand visibility and networking, etc.

We all know that Singapore has a high Internet penetration rate with social networking as the most popular online activity. It is no longer a secret as well on how far this country has reached in terms of global competency in the business world.

The fact that social media is relatively inexpensive makes it the best place for Singapore’s BPO service providers to implement lead generation campaigns that are beneficial to both clients and consumers.

Why? Well because social media offers a large amount of audience that enables the client to take hold of huge opportunities to reach out their target consumers and beyond. Another reason is that it transforms business leads into loyal customers. Building relationship with customers should be the first thing on the list of every marketer, and this is made possible if audience interaction is smoothly integrated since this factor will eventually instill confidence to the consumers. Lastly, it enables brand awareness to be more proactive which makes the clients’ brand grow within the realm of social networks that will ultimately result to a much deeper market penetration.

Provided with justifications above, Singapore is certainly not taking the lead alone for other countries are presently engaging on social media marketing as well to keep in track with the latest trends in the BPO world.

Sell To Your B2B Leads In Singapore So That They Will Notice

Sell To Your B2B Leads In Singapore So That They Will NoticeThe days of simply bombarding your business sales leads with hundreds of emails is long gone. Now, when you send marketing emails, your b2b leads don’t even have to move it to the spam folder, their email service provider does this automatically for them. So how do you reach out to your target market and actually get qualified business sales leads? Here is what you do:

Use social media marketing to get noticed.

If you want to start selling, you have to get your b2b leads to notice you first. Unless you get their attention, all your efforts will be wasted. You can hire a lead generation firm experienced in social media marketing if you want to get it right even at the start of your b2b lead generation campaign.

Send those emails.

Alright, you can now send those marketing emails you’ve so meticulously crafted for your b2b sales leads. You can start your emails with a simple: “Hi ___, We noticed that you often like our posts on ___…” to make your emails more personal.

Hire a reliable b2b telemarketer to follow-up.

A telemarketing call center is a great way for you to follow up on those emails you’ve sent. Make sure to have your b2b telemarketers greet your b2b leads by their name during the follow-up. Once you’ve got the attention of your business sales leads, you can then identify their problems.

Get an experienced b2b appointment setter.

Now that you’ve identified their issues, your appointment setter should come in to set those appointments so that your sales people can do their job and solve those issues.

As you can see, getting the attention of your b2b leads is not simply done with one marketing method, but through a combination of available methods.

Related Posts Plugin for WordPress, Blogger...