Should I Cold Email my prospects or do Cold Call first?

Should I Cold Email my prospects or do Cold Call first?

My over 10 years of experience in sales made me realize that I’m tired of getting rejected when selling over the phone. With that being said, it made me think if I should just email first and call only those who responded to my email?

Yes, cold emailing a prospect before calling them lessens my pain of rejection but it helps me keep up with my quota? What if nobody responded to my email?

So here’s my take…

It is best to shoot your prospects an email first before calling them. Regardless if they respond or not at least they would know what to expect from you when you called.

However, if you keep on sending a wrong message, you’ll end up having low response rate your email will be tagged as spam or get blocked forever. Let me tell you what I’ve learned from the errors I made and show you changes I did to improve my results.

Case Point #1

Hi Andrew,

Are you looking to improve your sales and marketing strategies?

If yes, ABC company can provide you with the best sales and marketing campaigns that can definitely deliver results ASAP.

You can call me at 123456789. I would be happy to talk to you.

Talk to you soon.

Sincerely,

Michael Yu

Here’s why I consider this a bad cold email.

Paragraph 1:

If you were to send me this email, I will definitely hit the delete button after a few seconds of reading it. Why? “Are you looking to improve your accounting software?” is a dumb question. Who doesn’t want to improve their sales and marketing strategies?

Paragraph 2:

If yes, ABC company can provide you with the best sales and marketing campaigns that can definitely deliver results ASAP.

You may think it sound positive on your end because you’re doing well but making guaranteed statements like this to your prospect makes them expect more from you and if you can’t deliver it well your client won’t continue using your service or worse, they’ll provide bad feedback on you and you’ll end up having no new clients at all.

Paragraph 3:

You can call me at 123456789. I would be happy to talk to you.

Related: Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]

It’s good because you wanted it to sound urgent. But if you will tell me this is a cold email, my initial reaction would be, “who are you to tell me to call you?” Then I will definitely tag you as spam and block you from sending me information in the future.

So, what could have been done instead that shows respect and would create a more positive response from your prospects?

Here are some key points to remember when sending a cold email:

  1. Do not say your sales pitch. Instead know the problem first.
  2. Keep it short and simple. Don’t send a detailed information about your company and the products and services you offer.
  3. Be direct to the point. Create an email that they can relate into such as:
  • Focuses on common problems encountered by your prospects.
  • Offer a solution

Example of a good cold email template

“Hi Andrew,

This is Michael Yu with ABC Company. We are a sales and marketing company and we’ve helped businesses like yours increase at least 30% of their sales by generating pre-qualified appointments.

I wanted to see if it would make sense for us to have a quick conversation in order to determine if what we have to offer may make some sense for you to consider as well.

If this is something you might be interested in, feel free to call me at 123456789 or send me an email at michaelyu@abccompany.com.sg. It’ll only take about 15 minutes to determine if this is something we should discuss further.”

Hope to hear from you soon.

With Regards,

Michael Yu, Marketing Manager

ABC Company

 

See more samples here 40 B2B Sales Email Templates for Every Situation [Free PDF]

Based on my experience, this type of email shows positive responses from my prospects. Let me tell you why:

  • It is short and direct to the point.
  • It says who I am and what my company did for my clients.
  • It points out what my company can do to help them increase their sales (even if they have a lot of sales leads already, having more wouldn’t hurt)

I’m not saying you need to use the words I put in here. You can create it in a way that will sound the same I did mine. Now, you don’t have to use this word for word and I’m not saying this is the only way to go.

Sending out cold email is important so it’s best to know how to use it effectively. But what will you do if nobody responded to your email?

Call them even if they tell you they didn’t receive the email. After all your main goal is to get hold of them to find out if they need our help or if there is an opportunity to do business with them be it through call or email.

 

 

Learn how to generate more leads with Multi-Channel Marketing 

contact us here or Dial +65 3159.0902

Visit our blog and learn more marketing tips and tricks today!

 

 

Related:

Marketing Automation: Hot or Not?

5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

Utilize Marketing Automation To Reveal Your Prospects Data

 

12 Telemarketing Myths Decision Makers Actually Believe

12 Telemarketing Myths Decision Makers Actually Believe

It is not a secret that telemarketing has a bad image for decision makers. Let’s face it, almost everyone don’t like them because of a bad experience about what telesales people actually do and what they would consider a good telesales person.

But the real truth is… Most of these bad impressions are not true!

So I have listed down some of the most common telemarketing myths in the eyes of a decision maker and why they are just plain wrong and the corresponding truth behind it!

Myth #1: Telemarketers talk endlessly.

Truth: To them objections are opportunities for discussion. Good telemarketers let their prospects ask questions and voice out their concerns. They know they can help their prospects well if they listen to their issues and concerns. Bring out the best of your B2B Telemarketers!

Myth #2: Telemarketers call to sell me stuff I don’t need.

Truth: A good telemarketer will always ask questions to identify their prospect’s needs. When they found out their prospects need their product or service, that’s the only time they will do all the selling.

Myth #3: Telemarketers only call to waste my time.

Truth: Telemarketers call a company to find out if there’s an opportunity to do business with them. When they know they don’t, they won’t bother calling you again.

Related: Follow up Inbound Leads with 5 to 5 Calling Rule (And Increase Sales)

Myth #4: Telemarketers are young and inexperienced staffs who only read their script.

Truth: Call centers hire students and undergrads. However, they undergo intensive training before letting them call.

Myth #5: Telemarketers always want to be in control of the conversation.

Truth: True, telemarketers sound aggressive on the phone and wanted to be in control of the entire call. But the prospects are the one in control of the call. They have the power to decide if they will listen or simply hang up the phone.

Myth #6: All telemarketers do is spamming my phone and voice mail with unsolicited messages.

Truth: Decision makers usually hide from telemarketers. Often times, they will continue calling and leave voice messages until they get hold of their prospects who will inform them they don’t need anything.

Integrate telemarketing with other marketing channel and reach more prospects in Asia!

Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

Myth #7: Telemarketers dial random phone numbers making unwanted calls.

Truth: A good telemarketers have an ideal customer and only call prospects within their target market.

Myth #8: Telemarketers and customer service reps are the same.

Truth: Telemarketers market their products and service over the phone to potential customers. While customer service reps take care of the inquiries of their current customers.

Myth #9: Telemarketers don’t know what they’re talking about on the phone.

Truth: Telemarketers were given product knowledge to address and answer their prospects questions about their products or services. Often times, they were trained before making any call.

Related: Telemarketing Scripts That Will Get You Singapore Leads

Myth #10: Telemarketers are repetitive, just like a robot.

Truth: They are trained to be conversationalist. However, they often ask the same question to identify whether their prospect need what they’re offering.

Myth #11: Telemarketer alert! I must block the call.

Truth: The truth is, if you only pick up the phone, answer the call, listen and tell them you don’t need any of their products or services, they won’t call you again.

Myth #12: Telemarketers are apathetic. They don’t care as long as they say their spiel.

Truth: A good telemarketer is assertive on the call. They say what they need to say but know how to respect the person they are talking to.

I know there are a lot of annoying telemarketers out there giving bad impression on decision makers. However, there are still telemarketers who are good in what they’re doing whose intention is to help every company they are calling. So, the next time your phone rings and you encounter a telemarketer, don’t hesitate to answer the call and listen. You might like what you are about to hear that might help you solve some of issues and concerns within your organization.

 

Here’s how to get a quality and targeted List,  contact us here or Dial +65 3159.0902

Visit our blog and learn more marketing tips and tricks today!

 

Related Post:

Why You Should Not Settle with Cheap Telemarketing Services

The Many Pleasant Responses in Calling Irate Prospects

The ‘PERFECT’ Time to Call a Prospect

 

 

Why You Should Not Settle with Cheap Telemarketing Services

Why you should not Settle with Cheap Telemarketing services

Letting your target audience be aware of your product or services can be a challenge and reaching out to potential customers is expensive and time consuming. Making calls, looking for target prospects, marketing your products or services needs effort which can take away your employees productivity on their main responsibility.

Telemarketing is the fastest way to communicate with your prospects and provide them information about your product before they can be influenced by others. However, there are a lot of telemarketing companies who offer pay per lead or appointments and claiming they can provide the same quality of service at a cheaper price.

Related: Customize Cold Calling Script to Earn More Appointments in Singapore

When looking for a telemarketing company for your business, you want someone that can provide you with the services that fits your organization’s needs to ensure the success of the campaign. In order to improve the status of your business, consider having a telemarketing company to do lead generation campaigns for you but never settle for a cheaper service just to help you save money. Low quality of service can ruin your business.  

Related: It’s NOT the End of The World: Nor ‘Telemarketing’ in Singapore!

Here are some reasons why companies should not settle with cheap telemarketing service.

They don’t have database to use.

Having the right database to call is important in every telemarketing campaign. Cheaper telemarketing services don’t have database for you to use, which means you’ll be the one to provide this for them.  This is time consuming time consuming.  At the same time, additional money from your pocket since you’re going to purchase or rent the database to use.

Poor Quality of Service.

As what the saying “You only get what you paid for” goes, cheaper service means poor service. If you want your company to leave an impression, the sales reps who will represent your company should be professionals. Companies who provide good quality service invest on their people. They hire professional, highly trained salespeople who are experienced to handle different types of calls for you business.

Related: The Many Pleasant Responses in Calling Irate Prospects in Singapore

High volume of appointments or leads but with poor quality.

There are a lot of telemarketing companies who provide large number of leads or appointments but with poor quality.

Related: The ‘PERFECT’ Time to Call a Prospect in Singapore

Not having the right tools to monitor your campaign.

Having the right tool is essential in the success of a campaign. Cheap telemarketing services ask their clients to pay less because they don’t have enough resources to manage, monitor and nurture their leads and appointments. They only provide leads and appointments at the end of the campaign. All of which cannot be considered as a good qualified leads than can be converted to actual sale.  

Check out Callbox Lead Management and Lead Nurturing Tool!

Good telemarketing service is important as it helps generate sales-ready leads for your business. Leads generated by a telemarketing company are the lifeblood of every business.  Companies want what’s best for their business. Money spent on telemarketing pays off handsomely in almost every case. So never settle for a cheaper telemarketing service that doesn’t guarantee good quality service for your business.

 

 Get quality telemarketing services and generate sales-ready customers!

Talk with our rep today. Dial +65 3159 1112

 

Strengthen Core Lead Generation Processes with these Suggestions

Strengthen Core Lead Generation Processes with these Suggestions

In every business, there is always a need to streamline important processes in order to meet industry demands. And it is worth noting that telemarketing is an essential aspect that translates B2B leads into sales goals.

Telemarketing has crucial elements that deserve full attention. Unfortunately, many B2B marketers fail in giving their campaigns a needed revamping. This is partly due to a failure of knowing the critical points of their strategies. Don’t get yourself wrong. Focusing your resources on content and branding is not a bad thing. However, focusing too much on that aspect alone would diminish the quality of other processes.

The B2B landscape is ever changing in proportion to social media’s continuing growth. With that said, discussions on generating qualified B2B leads continue to permeate business plans. Adapting to current trends helps, but more concrete measures are needed. B2B telemarketing trends will tend to change. Often, these changes take place abruptly and entail drastic paradigm shifts that would cause successful campaigns to lose their potency.

While content is king, lead generation telemarketing agencies are struggling with uncertainty. There is no escaping this fact. However, businesses can always strengthen key elements of their telemarketing.

Lead generation telemarketing should take these suggestions to a more profitable B2B operation.

Learn your industry. In the IT industry, you are engaging prospects who might know software better than you. The same goes for other industries as well. Now, this is not a reason to be pessimistic. A highly informed audience helps in improving your products and strategies. Thus, there is a need to take every issue into account and leverage these issues to drive home an appointment.

Prepare. There is no denying that preparation goes a long way. Do it right and you might go further than just a few miles. Data-gathering procedures maintain a high level of prominence in the B2B industry. This is so because market research ensures that you are targeting the right people. Too often, telemarketing endeavors encounter too many rejections because of slight mishaps in industry data.

Follow-up. In many cases, telemarketing and sales efforts are rendered fruitless by poor follow-up on B2B leads. Telemarketers would have let go too soon. Sure, there are risks attached to cold call campaigns, but they shouldn’t keep you from warming up a prospect for an appointment. In this respect, it is imperative to maintain your target’s attention long enough for a sales meeting to happen.

Lead generation telemarketing can only bear profitable fruits when it is approached properly. For cost-efficient and productive B2B processes, outsourcing firms would fill critical areas in your operation.

How to Improve your B2B Lead Generation Telemarketing for Better Sales

How to Improve your B2B Lead Generation Telemarketing for Better Sales

In recent years, telemarketing has seen a boom in usage despite pessimistic notions that it is being phased out by social media and email. Within the B2B industry, the practice is very much alive, particularly for lead generation purposes.

However, not all of these businesses are doing it right. Marketers are always hard-pressed for surefire solutions that can produce the best results in the form of high quality B2B sales leads. The usual issues often pertain to decision-maker dynamics.

Improving one’s lead generation program can be difficult, considering that there are factors to consider. The most compelling of these is obviously the nature of B2B prospects. Their decisions are based on several conditions such as the issues they have at hand. Their purchase potential is also based on the way a telemarketer approaches them and the information being relayed.

Indeed, it is a complex undertaking requiring rigorous application. From first contact to the appointment setting phase, proper ways should be employed in order to guide the decision-maker through the purchase funnel and ultimately agree to a closed deal.

As a start, try these telemarketing tips that can improve your lead generation and sales performance.

Be courteous. This is already a giveaway. But in many instances, it is a fact that is sometimes ignored. Courtesy and respect for the prospect’s time goes a long way, especially towards fostering a long-term business relationship.

Be informative. What does a telemarketer give during a five minute cold call? Obviously, it is not a sales pitch. It comes much later. The first thing that should be presented in fact is information about the company, its target audiences, its capabilities and the recurrent problems of the prospect.

Never let go just yet. Getting rejected? Well, does not come as a surprise. Telemarketers after all eat and spit out rejections on a daily basis. But the thing is most of these rejections are not strictly negative. Apparently, a declined prospect might not need your services at the moment. Maybe, he or she would consider tapping you on a much later time or certain conditions necessitate it. Either way, it would always be a better idea to have an efficient lead nurturing program for following up on qualified-decision makers.

These are just the tip of the iceberg. Surely, there are many more to consider in terms of generating qualified B2B leads through telemarketing. And you might also consider having a competent outsourcing partner by your side for an improved marketing performance.

Related Posts Plugin for WordPress, Blogger...