Networking, while a necessary business activity in Singapore, can be a real bother for those not familiar with this type of work. But it had to be done, as this is one part of a lead generation campaign. How you do your networking work will determine the success or failure of your campaign in terms of generating B2B leads. But it is need not have to be that difficult. As long as you know what methods to use, like in telemarketing, as well as the people you need to meet, then you will be able to succeed.
- Get out of your comfort zone – networking requires some degree of discomfort, since you will be speaking to prospects for the first time. Staying in your comfort zone will only make your productivity languish.
- Know where to make the introductions – whether you are on the phone doing appointment setting work, or maybe meeting prospects already in person, knowing where to introduce yourself and the business you are offering is important. An ill-timed sales pitch will only result in you losing sales leads.
- Be prepared – in cases where you will meet prospects face to face, always have a business card at the ready. Also, study the business of your prospects, as well as how your product offer can help them grow. That way, you will not be taken by surprise.
These are tried and tested tactics that can help in your networking work. Do it right, and it can make your lead generation campaign in Singapore more successful.