While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful.
The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing.
If you think about it, promoting your content is actually more important than the content itself. It’s like having strong affections towards someone; you can spend the rest of your life nurturing your feelings but if you don’t tell that person, nothing will ever happen.
You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Here are a few tricks for promoting your blog:
- Join a community.
Face it – sometimes you need other bloggers to help you become popular.
Create a list of content creators, website owners, and marketers to interact with and possibly target for linking. Create a blogroll and gain assistance from tenured bloggers.
- Guest posting.
This could go either way, but if you’re a relative newcomer, it’s best to have an expert guest post on your blog first.
After some time when you feel you’ve earned the right, you can offer to guest post on other blogs. This will increase your content visibility.
- Social media.
It’s not news, but it’s not irrelevant, either.
The pull that social media continues to provide to marketers does not show any sign of decline anytime soon, so likes and tweets are here to stay for a while.
- E-mailing lists.
Some marketers regard the act of emailing content as a rather pushy strategy, which could be true if not done tactically.
Make sure your recipients gave you permission, and when they do, don’t overstuff their inboxes.
- Top 100s.
Here’s a clever way to get other bloggers to link to you: create an article consolidating a list of the best 100 relevant blogs in your industry.
Provide links to all of the mentioned sites and give a brief summary of how good they are. The blog owners would see it as a nice gesture and pay you back accordingly.
- Leave comments.
Make it a habit to leave comments (complimentary or otherwise) whenever you read a post from other blogs. Make it an intellectual one, at that.
It is a form of information distribution where a blog material is also republished in multiple sites.
There are tons of blog syndication sites in the market, such as syndic8.com, blogdigger.com and icerocket.com.