When conducting a lead generation campaign in Singapore, remember to keep a close eye at the words you use. Sometimes, in the zeal of marketers to differentiate their business, not to mention getting the attention of their prospective B2B leads. The problem here crops up when the words you use are, for lack of a better word, ‘over-used’. Employ such terms, and you can be sure to get prospects moving away from you. It would be a smart move for your appointment setting job to avoid such words.
Take ‘best in class’ as an example.
There two questions raised in this phrase: who defined your class and who said you are the best? Most likely, you did. But it is not that bad at all, especially if you have the proof. Say that you are the best in telemarketing because of the number of clients and successful campaigns you have, maybe you have an award in customer service, or probably you are very good in generating qualified sales leads. Whatever it is, make sure you have proof.
Another thing – it does not matter whether you are the best in class or not. In the eyes of business prospects in Singapore, all they need is for you to be the best for them. They do not need the awards or the trappings of your success if you do not fit them. This is where your lead generation skills come in. You really have to make a compelling offer. Only then will you succeed.