Make Email Work Right In Your Appointment Setting

Make Email Work Right In Your Appointment Setting

You may have a really good product or service to offer, but if there is anything marketing can teach you, it is that none of these matter if you fail to reach your business prospects.

Reaching out to your sales leads prospects is an important, if not obvious, prerequisite of business. That is why we conduct appointment setting campaigns in the first place. One of the ways we do that is by sending emails to all interested prospects. And yes, there are interested prospects. The problem here is how to make your prospects open them, instead of deleting your messages immediately.

 

The main reason for this could be traced to fear of spam mails. We all know how irritating receiving spam can be, so we throw them away every chance we get. Too bad for us marketers, this is also the same think that run in the minds of our business prospects. You see, in their eyes, every mail that they are not expecting, reek of selling, or just plain business focused, is considered spam. And they will dispose of your business mail the moment they see it. This is the same problem that telemarketing campaigns encounter. The rejection rate is simple too high. But there is a way to handle it.

 

Trust is essential here. When you are talking to business prospects, for example, in trade fairs and the like, tell them upfront why you are asking for their mailing address. Explain to them what benefits they can get if they sign-up for your newsletters or promos, what exactly are the kinds of lead generation content that they might expect from you, as well as the frequency of your company sending it to them. This can be time consuming, but at least you find prospects who are less likely to reject you.

 

Another thing you have to cover is setting expectations. You have to tell them the time and schedule of your mails, and stick to what you tell them. Timing and consistency play a key role in the success of your email campaigns. Keep in mind of your communication as well. Talk to your B2B leads just like you would be having a regular conversation. Lots of talks now, talk of business later. Just nurture the relationship first. This will solidify your connection with them.

Related: Recognizing the Assets and Disservices of Email Marketing

 

Lastly, try not to be to varied in your email schedule and content. Too often, we hear about businesses complaining of receiving mails at unholy hours, or getting content that they have absolutely no use for. Please, do not fall in that same mistake. Sure, you want to help your sales team reach their numbers, but sending promotions to people who only signed up for newsletters or weekly sales tips will not only ruin your customers’ trust in you, it will also make you lose sales leads as well. Now that would really hurt your bottom line.

Related: Not getting new Prospects? Give your Email a Facelift

 

Yes, you can still send business emails. You just have to know how to do this right to protect your appointment setting campaign.

Phrase To Avoid In Lead Generation In Singapore – “Best In Class”

Phrase To Avoid In Lead Generation In Singapore – “Best In Class”When conducting a lead generation campaign in Singapore, remember to keep a close eye at the words you use. Sometimes, in the zeal of marketers to differentiate their business, not to mention getting the attention of their prospective B2B leads. The problem here crops up when the words you use are, for lack of a better word, ‘over-used’. Employ such terms, and you can be sure to get prospects moving away from you. It would be a smart move for your appointment setting job to avoid such words.
Take ‘best in class’ as an example.

There two questions raised in this phrase: who defined your class and who said you are the best? Most likely, you did. But it is not that bad at all, especially if you have the proof. Say that you are the best in telemarketing because of the number of clients and successful campaigns you have, maybe you have an award in customer service, or probably you are very good in generating qualified sales leads. Whatever it is, make sure you have proof.

Another thing – it does not matter whether you are the best in class or not. In the eyes of business prospects in Singapore, all they need is for you to be the best for them. They do not need the awards or the trappings of your success if you do not fit them. This is where your lead generation skills come in. You really have to make a compelling offer. Only then will you succeed.

Network Effectively In Three Ways

Network Effectively In Three Ways

Networking, while a necessary business activity in Singapore, can be a real bother for those not familiar with this type of work. But it had to be done, as this is one part of a lead generation campaign. How you do your networking work will determine the success or failure of your campaign in terms of generating B2B leads. But it is need not have to be that difficult. As long as you know what methods to use, like in telemarketing, as well as the people you need to meet, then you will be able to succeed.

  1. Get out of your comfort zone – networking requires some degree of discomfort, since you will be speaking to prospects for the first time. Staying in your comfort zone will only make your productivity languish.
  2. Know where to make the introductions – whether you are on the phone doing appointment setting work, or maybe meeting prospects already in person, knowing where to introduce yourself and the business you are offering is important. An ill-timed sales pitch will only result in you losing sales leads.
  3. Be prepared – in cases where you will meet prospects face to face, always have a business card at the ready. Also, study the business of your prospects, as well as how your product offer can help them grow. That way, you will not be taken by surprise.

These are tried and tested tactics that can help in your networking work. Do it right, and it can make your lead generation campaign in Singapore more successful.

Trouble With Singapore B2B Leads? Use Telemarketing

Trouble With Singapore B2B Leads? Use TelemarketingOne of the reasons why foreign investors fail in gathering B2B leads in Singapore is because they lack the tools necessary for an effective lead generation campaign in the country. While it is true that Singapore presents a lot of business potentials, the problem here deals with how to best contact them. Considering that the best modern marketing tools available, like social media and email, can take a long time to produce the desired results, you know that a better solution is needed. It may be necessary to employ a rather old-fashioned, but still effective, marketing tool – telemarketing. It can get you the desired results faster.

Yes, you may be howling in protest over this suggestion. It is a fact that telemarketers have created a rather unsavory reputation with the masses. It is also the fact that sales leads are built upon trust and confidence, something that telemarketing services have, in the past, been unable to deliver. But still, there is a reason why it is there.

For one, it can speed up the response rate of your campaign. You just have to make a call, and the business prospects will just give the reply. Second, you need a marketing tool whose effectiveness is easy to measure. And lastly, you will need an aggressive appointment setting strategy that is affordable enough. These are just some reasons why you should call your prospects on the phone.

As long as you choose the right set of telemarketers to do your work, things will be all right in the end.

Have A Webinar? Let Lead Generation Help

Have A Webinar? Let Lead Generation HelpFor a lot of IT companies in Singapore, getting in touch with the market is very important. But what is perhaps even more important is that you get your message across quickly and effectively. This is where you might want to conduct a webinar. For IT professionals, even outsourced ones, they might have something to share to others. Now, to advertise their presence, they might need a call to invite service. This form of lead generation is very effective in increasing the awareness of prospects that a webinar is about to occur. Prospects that attend such an event might become B2B leads in the future.

As a type of appointment setting service, getting in touch with business prospects on the phone is a very effective means for your business to find more potential clients. Besides, the information you have may actually be very valuable to others, and attending your webinar can be an effective in improving your reputation. But the thing here is that you need an effective communication medium for it, like telemarketing. If you think about it, there are a lot of business executives and professionals who would prefer talking to you on the phone. In case you are not familiar with the job itself, you might as well leave the job to professionals familiar with generating sales leads in this manner.

If you make the right choices in lead generation, you can make your webinar more successful. Just focus on making your presentation perfect, since that is the part that matters.

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