Top Three Reasons Why Personalized Websites are your Best Bet for Acquiring B2B Leads

Top Three Reasons Why Personalized Websites are your Best Bet for Acquiring B2B Leads

Websites play a much bigger role than ever in terms of acquiring high quality B2B leads. Several articles and infographics (which we fondly mentioned in most of our articles) point to an increase this year of the average content marketing spend.

Notwithstanding startups, large enterprises are contemplating a huge hike in spending for digital marketing efficiency.

At present, focus is placed on personalized content. Buyers across B2C and B2B arenas have become much more perceptive with regards the messages they receive online and through traditional modes. This is backed by statistics from Triblio.com explaining that more than 50% of marketers see content personalization as a key ingredient to marketing efficiency as “personalized web experiences” promise sales increases by up to 20%.

These are facts on the surface. Surely, businesses can get a lot more when they delve into the best benefits that personalized websites can offer them.

Here are the top three as seen on an article by IronPaper.com:

Increased conversions. “Leads who are nurtured with targeted content produce a 20 percent increase in sales opportunities.” – Demand Gen.

A personalized website fuels digital sales by catering to your customers’ needs; building customer trust; and making it easier for buyers to make purchasing decisions. The B2B companies we work with have found that a personalized user experience typically leads to an increase in sales, leads, nurtured SQLs, sign-ups, and overall conversions.

Efficient communication. “Calls-to-action targeted to the user had a 42 percent higher view-to-submission rate than calls-to-action that were the same for all visitors.” – HubSpot.

Personalized content gets results, by ensuring that your company delivers the right information to the right customers — exactly when they need it. It enhances your reputation; allows for meaningful and efficient interactions with buyers; and ultimately drives sales.

Enhanced loyalty. A personalized user experience demonstrates to B2B buyers that your company appreciates and listens to them. It shows that you strive to make their lives easier, by offering relevant information that allows them do their jobs more efficiently. They inevitably reward that ease of use and attention to detail with their trust, loyalty, and continued business.

No doubt about it. While businesses can rely on using their own methods of engaging their audience, they cannot shrug off the fact that putting the buyer at the center is what drives real marketing results. Effective customer relationships are also the same thing that allows us to provide the best numbers in terms of quality leads and appointments.

Phrase To Avoid In Lead Generation In Singapore – “Best In Class”

Phrase To Avoid In Lead Generation In Singapore – “Best In Class”When conducting a lead generation campaign in Singapore, remember to keep a close eye at the words you use. Sometimes, in the zeal of marketers to differentiate their business, not to mention getting the attention of their prospective B2B leads. The problem here crops up when the words you use are, for lack of a better word, ‘over-used’. Employ such terms, and you can be sure to get prospects moving away from you. It would be a smart move for your appointment setting job to avoid such words.
Take ‘best in class’ as an example.

There two questions raised in this phrase: who defined your class and who said you are the best? Most likely, you did. But it is not that bad at all, especially if you have the proof. Say that you are the best in telemarketing because of the number of clients and successful campaigns you have, maybe you have an award in customer service, or probably you are very good in generating qualified sales leads. Whatever it is, make sure you have proof.

Another thing – it does not matter whether you are the best in class or not. In the eyes of business prospects in Singapore, all they need is for you to be the best for them. They do not need the awards or the trappings of your success if you do not fit them. This is where your lead generation skills come in. You really have to make a compelling offer. Only then will you succeed.

Network Effectively In Three Ways

Network Effectively In Three Ways

Networking, while a necessary business activity in Singapore, can be a real bother for those not familiar with this type of work. But it had to be done, as this is one part of a lead generation campaign. How you do your networking work will determine the success or failure of your campaign in terms of generating B2B leads. But it is need not have to be that difficult. As long as you know what methods to use, like in telemarketing, as well as the people you need to meet, then you will be able to succeed.

  1. Get out of your comfort zone – networking requires some degree of discomfort, since you will be speaking to prospects for the first time. Staying in your comfort zone will only make your productivity languish.
  2. Know where to make the introductions – whether you are on the phone doing appointment setting work, or maybe meeting prospects already in person, knowing where to introduce yourself and the business you are offering is important. An ill-timed sales pitch will only result in you losing sales leads.
  3. Be prepared – in cases where you will meet prospects face to face, always have a business card at the ready. Also, study the business of your prospects, as well as how your product offer can help them grow. That way, you will not be taken by surprise.

These are tried and tested tactics that can help in your networking work. Do it right, and it can make your lead generation campaign in Singapore more successful.

Trouble With Singapore B2B Leads? Use Telemarketing

Trouble With Singapore B2B Leads? Use TelemarketingOne of the reasons why foreign investors fail in gathering B2B leads in Singapore is because they lack the tools necessary for an effective lead generation campaign in the country. While it is true that Singapore presents a lot of business potentials, the problem here deals with how to best contact them. Considering that the best modern marketing tools available, like social media and email, can take a long time to produce the desired results, you know that a better solution is needed. It may be necessary to employ a rather old-fashioned, but still effective, marketing tool – telemarketing. It can get you the desired results faster.

Yes, you may be howling in protest over this suggestion. It is a fact that telemarketers have created a rather unsavory reputation with the masses. It is also the fact that sales leads are built upon trust and confidence, something that telemarketing services have, in the past, been unable to deliver. But still, there is a reason why it is there.

For one, it can speed up the response rate of your campaign. You just have to make a call, and the business prospects will just give the reply. Second, you need a marketing tool whose effectiveness is easy to measure. And lastly, you will need an aggressive appointment setting strategy that is affordable enough. These are just some reasons why you should call your prospects on the phone.

As long as you choose the right set of telemarketers to do your work, things will be all right in the end.

Have A Webinar? Let Lead Generation Help

Have A Webinar? Let Lead Generation HelpFor a lot of IT companies in Singapore, getting in touch with the market is very important. But what is perhaps even more important is that you get your message across quickly and effectively. This is where you might want to conduct a webinar. For IT professionals, even outsourced ones, they might have something to share to others. Now, to advertise their presence, they might need a call to invite service. This form of lead generation is very effective in increasing the awareness of prospects that a webinar is about to occur. Prospects that attend such an event might become B2B leads in the future.

As a type of appointment setting service, getting in touch with business prospects on the phone is a very effective means for your business to find more potential clients. Besides, the information you have may actually be very valuable to others, and attending your webinar can be an effective in improving your reputation. But the thing here is that you need an effective communication medium for it, like telemarketing. If you think about it, there are a lot of business executives and professionals who would prefer talking to you on the phone. In case you are not familiar with the job itself, you might as well leave the job to professionals familiar with generating sales leads in this manner.

If you make the right choices in lead generation, you can make your webinar more successful. Just focus on making your presentation perfect, since that is the part that matters.

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