One of the reasons why foreign investors fail in gathering B2B leads in Singapore is because they lack the tools necessary for an effective lead generation campaign in the country. While it is true that Singapore presents a lot of business potentials, the problem here deals with how to best contact them. Considering that the best modern marketing tools available, like social media and email, can take a long time to produce the desired results, you know that a better solution is needed. It may be necessary to employ a rather old-fashioned, but still effective, marketing tool – telemarketing. It can get you the desired results faster.
Yes, you may be howling in protest over this suggestion. It is a fact that telemarketers have created a rather unsavory reputation with the masses. It is also the fact that sales leads are built upon trust and confidence, something that telemarketing services have, in the past, been unable to deliver. But still, there is a reason why it is there.
For one, it can speed up the response rate of your campaign. You just have to make a call, and the business prospects will just give the reply. Second, you need a marketing tool whose effectiveness is easy to measure. And lastly, you will need an aggressive appointment setting strategy that is affordable enough. These are just some reasons why you should call your prospects on the phone.
As long as you choose the right set of telemarketers to do your work, things will be all right in the end.