How to get your money’s worth from your Content Marketing Campaigns

How to get your money's worth with your content marketing campaign

B2B marketing involves a lot skill, expertise and consistent analytical endeavors in order to reach businesses goals. Various processes are involved, and indeed, the most important of them all is content marketing.

It is crucial that your demand generation campaigns should have the characteristics of efficiency, both in application and in cost.

And here is the real challenge: how can you conceptualize an effective marketing strategy without burning through your campaign budget?

Especially for startup businesses, the matter can be very difficult to resolve. Fortunately, there are ways to get your brand out there without costing you a fortune.

Analyze your Market. If ever there’s a Ten Commandments for B2B demand generation, this should be at the topmost part of the slab. Having a good view of market prospects is primary in strategizing a sound marketing plan. However, you don’t have to resort to tedious statistical analytics to gauge customer preferences as the task is much easier when you keep a good eye on consistent consumer trends.

Expertise. Most business failures were a result of negligence or incompetence on the part of the marketing firm. Thus, it should be a wise step for businesses to know the right people. It just sounds too easy. But there’s a lot to be considered along this line, considering that there are companies that are more inclined to application than to result. Focus on a firm’s accomplishments and result-oriented solutions.

Be Clear. Before you deliver your content, think of your audience first. One genius way to market your products and services is to overfeed your customers with information. Many campaigns have fallen short of their goals because B2B players adhere to the idea that as long as the message is out there, we’re fine. It would eventually come back and stab them on the buttocks. Always vouch for quality content, because prospects appreciate what you are saying (substance) more than how frequently you interact with them. Go for engaging content.

Monitor your Campaign. And this means observing how your strategy fares once you have it up and running. Another reason why many lead generation endeavors fail is because businesses tend to ignore their campaigns’ progress. Monitor regularly and observe miniscule and profound market changes. That way, it would be easier for you to draw up better plans and re-organize your resources.

A content marketing campaign is indeed expensive but very crucial. But understanding the pointers above, you can gain good ROI on top of realizing long-term goals.

Source : 5 Factors Breaking Your B2B Content Marketing Budget

Can You Share Your Brand’s Content in 6 or 15 Seconds?

Can You Share Your Brand's Content in 6 or 15 Seconds?

Marketers have more than enough ways to convey their message to their audience; they can choose from print, blogging, online streaming, TV ads, or social media presence. Whatever suits their taste, they can easily customize they approach using any of those platforms.

But if you only had 15 seconds to market your brand to the world, how would you do it?

Short videos are becoming wildly popular in cyberspace these days, mostly driven by apps available for iOS and Android mobile devices, and then shared afterwards in social networking sites. Twitter’s Vine introduced the 6-second video posting concept to the mainstream, and was then followed by Instagram’s 15-second version. Then there’s MixBit, launched just two months ago, which also provides editing of multiple clips into longer one- and two-minute videos.

So what is up with these short videos?

There are numerous reasons why it has become an overnight sensation. The most obvious one is the fact that it’s something new; before, videos can only be shared thru full-length video sites and apps. Vine and Instagram videos are more shareable, and because of its shortness, it’s easier to upload and view, even with a crappy connection.

Vine encourages creativity (marketers would have to give everything they’ve got and cram them all in 6 seconds). It’s a bit unique because of the fact that it allows video looping, as well as stop-motion animations that give creative marketers the liberty to customize their frames.

Related: The Generation Y: Who They Are and What Tickles Their Marketing Bones

Meanwhile, Instagram allows more space for companies to upload 15-second “mini-commercials”, but doesn’t really allow much editing functions. It’s more of a traditional video uploads where you don’t have to be extra-innovative.

Both platforms encourage social sharing, which makes marketers grab it as an opportunity to engage with customers on a more personal degree. In a user’s point of view, Instagram videos are generally intended to be on Facebook, and not on Instagram’s own network. People like to link both accounts because Facebook is a much stronger and broader network.

Related: Do Pictures of People Affect Facebook Engagement? A New Study Reveals

In the same manner, Vine is intended for Twitter, and because it is basically a micro-blogging site wherein majority of tweets are pure text, posting videos can become very attractive to followers, especially for company Twitter accounts that are able to establish a huge following.

With a medium like micro-videos, marketers’ brains will be stretched to their limits as they think of ways to maximize that very little time they have to create a video and send a brand message to the public. With the right concept and a dose of creativity, a few seconds is all it takes.

Newsflash! The Word “Marketing” Is In “Content Marketing”

Newsflash The word Marketing is in Content MarketingWhen content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.”

While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful.

The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing.

If you think about it, promoting your content is actually more important than the content itself. It’s like having strong affections towards someone; you can spend the rest of your life nurturing your feelings but if you don’t tell that person, nothing will ever happen.

You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Here are a few tricks for promoting your blog:

  • Join a community.

    Face it – sometimes you need other bloggers to help you become popular.

    Create a list of content creators, website owners, and marketers to interact with and possibly target for linking. Create a blogroll and gain assistance from tenured bloggers.

  • Guest posting.

    This could go either way, but if you’re a relative newcomer, it’s best to have an expert guest post on your blog first.

    After some time when you feel you’ve earned the right, you can offer to guest post on other blogs. This will increase your content visibility.

  • Social media.

    It’s not news, but it’s not irrelevant, either.

    The pull that social media continues to provide to marketers does not show any sign of decline anytime soon, so likes and tweets are here to stay for a while.

    Related: Movie Corner: On “The Social Network” And The Power Of Social Media Marketing

  • E-mailing lists.

    Some marketers regard the act of emailing content as a rather pushy strategy, which could be true if not done tactically.

    Make sure your recipients gave you permission, and when they do, don’t overstuff their inboxes.

    Related: Why An Email Blast Campaign Will Help You Get More Singapore Sales Leads

  • Top 100s.

    Here’s a clever way to get other bloggers to link to you: create an article consolidating a list of the best 100 relevant blogs in your industry.

    Provide links to all of the mentioned sites and give a brief summary of how good they are. The blog owners would see it as a nice gesture and pay you back accordingly.

  • Leave comments.

    Make it a habit to leave comments (complimentary or otherwise) whenever you read a post from other blogs. Make it an intellectual one, at that.

  • Syndication.

    It is a form of information distribution where a blog material is also republished in multiple sites.

    There are tons of blog syndication sites in the market, such as syndic8.com, blogdigger.com and icerocket.com.

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