Top B2B Lead Generation Tips on LinkedIn

Top B2B Lead Generation Tips on LinkedIn

It is important to note that companies are making rounds online. With the existence of social media platforms, it has become easier for them to apply strategies in terms of B2B lead generation. And while we can vouch for Facebook and Twitter as effective means for generating demands, we can always count on LinkedIn to be an efficient source for B2B leads.

For many B2B businesses, LinkedIn is still an apt partner for filling up the sales pipeline with the proper prospects. In fact, at least 43% of marketers have found leads via the site, based on a 2013 study by HubSpot. The latter also noted the LinkedIn is 277% more effective than Facebook and Twitter in terms of B2B lead generation. Kissmetrics on the other hand is even more positive – with 80% of lead converted through the platform!

With these figures in mind, you may as well maximize your LinkedIn profile. This comes with knowing the proper ways to handle the different tools that make the site efficient in lead management.

If you are looking for effective strategies for generating B2B leads, explore these techniques for a better experience in social media marketing.

Advanced search. LinkedIn’s Advanced People Search is an excellent prospecting tool. With it, marketers can key in important details about their target audience to produce a list of individuals that fit their profile. Using this tool will require you to input vital audience data for better and more specific search results.

Be heard. Joining online discussions not only advertises your company. It also allows you to expand your network and establish your place within the industry. It also enables you to listen to issues and problems that are confronting the market, and the ideal solutions to remedy these.

Tap specific groups. LinkedIn also makes it possible for you to search groups. By focusing your search on specific groups by industry ad by size will make it easier for you to locate leads in bulks. Make sure that you only type in relevant keywords pertaining to the types of groups you are looking for.

Pay for extensive content. If there’s a content platform that gives better results in increasing lead traffic, it is found on LinkedIn. By subscribing to the site’s advanced content publishing service, you can reach people outside your own niche.

With these strategic tips, you will find it easy to expand your sales pipeline. But it would require expert social media marketing skills in order to maximize these techniques. Luckily, there’s always an eager B2B outsourcing firm that is waiting to lend you an extra hand for a better lead management experience.  

Cost Efficient Lead Generation for SMBs

Cost Efficient Lead Generation for SMBs

With the continuing prominence of internet and social media, small and medium businesses (SMBs) are taking opportunities to expand their operations.

Indeed, the sky’s the limit for many SMBs wanting to increase their revenue generation and extend their market reach. But however one tries, reaching such goals would require breaching limits with regards the marketing budget, a disadvantage that many SMBs face when generating B2B leads.

Whether you are targeting other SMBs, you would face financial constraints that can prevent your short-term and long-term goals. Marketing, for a stat, entails a lot of investments on your part as the manager. You would need expert staff and an effective lead management database to make everything run smoothly. But, many SMBs have found it difficult to calculate capital outlays with ROI influx.

As it turns out, these constraints can pull your business down, diminishing its competitiveness and rendering your investments useless. Obviously, SMBs need to explore more cost-efficient alternatives for their lead generation efforts. It is also imperative that social media for B2B marketing is leveraged properly to acquire concrete results and fill the SMB pipeline with eager B2B partners.

Here are a few tips to do just that.

Create a compelling and relevant blog. The common misconception about blogging is that it’s a platform that lets a company interact with its audience. It is actually much more than that. An informative and industry-relevant blog can help you acquire new clientele, thereby increasing your credibility and web traffic volume. If you are still not sure what to put in your blog, write posts about reviews and new developments within your industry.

Start attending events. In the B2B world, it is important to foster healthy relationships. And you can forge these relationships in events like tradeshows, exhibitions, seminars and conferences, where business managers and executives from companies of different sizes mingle and discuss about growth and expansion. Aside from that, these events serve as a gold mine for B2B leads. So, put on your best suit, roll out the business cards and start socializing.

Outsource your B2B marketing processes. Lead nurturing and lead generation processes can be streamlined once your consider outsourcing your marketing and sales activities to a B2B firm with proven proficiencies. This is a popular trend among SMBs wanting to extend their market reach without spending heavily on upgrading and acquiring lead management infrastructure and staff.

 

How to Perform B2B Lead Generation Email Campaigns the smart way

It has long been established that email marketing is still the most reliable lead generation channel for B2B marketing. It’s traditional, yet it never fails to deliver the numbers – with a competent level of quality of leads, at that – and it serves as a safety net in case all other options are not performing.

However, its success doesn’t revolve around blasting huge volumes of emails to contact lists and wait for whoever responds. Successful email campaigns entail strategy and a lot of monitoring.

According to Jonathan Long, Founder and CEO of Market Domination Media, here are 4 important steps in making sure your email campaigns are producing good results:

1. Track all activity. Most email-marketing-software and platforms allow you to track open and click-through rates of any links included in the message.

Are subscribers even interested in what you are sending them? Are they all opening your emails but not clicking on any of your calls-to-action?

This data will quickly let you know if your approach is working or if you need to make some tweaks to your messages.

2. Segment your list based on activity. Most email marketing software will allow you to see the level of engagement for each subscriber. This allows you to see how responsive they are with your mailings. You can then break your subscribers into groups.

When you group your subscribers together based on activity, it allows you to market to each group separately.

3. Split-test frequency. Every business is going to have a list of subscribers that react differently to the frequency they are emailed. Some lists will interact with every message, even if they are emailed several times a month. Other lists will perform better if you just reach out once a month.

There is no guessing game involved. You are going to need to split-test several frequencies and use that data to fine-tune your approach.

4. Never stop building your list. You should always be adding to your list, and using different forms of online marketing to build your list. Paid search marketing, search-engine optimization and social-media marketing can all be used to drive traffic to your landing pages and lead capture forms.

For your automated-email-marketing funnel to keep producing revenue, you need to constantly add fresh prospects. If you stop adding new leads, you will eventually hammer your email list to death.

Source: 4 Ways to Make Sure Your Email List Doesn’t End Up Dead

5 Likely Reasons Why your Social Media Campaigns are Failing

The best asset of social networks used for B2B lead generation is that added ability to interact with the target audience in a way that’s not too transactional. It’s like seeing businesses step down from their supposed pedestal and reaching out to the people.

But that nature of interaction also has its downsides. Most marketers agree that there are really no definite measure of social media ROI, and that it is only a special channel through which prospects are easily contacted.

Whichever approach your lead generation campaigns may take, it doesn’t take away the fact that the power social media offers is something that shouldn’t be wasted on poorly executed strategies.

As per SocialMediaToday.com, these are some of the common reasons why social media campaigns backslide:

1. Not being where your target customers are. It’s not important to maintain a presence on just any social media network in order to engage with potential and current consumers; you have to be where they actually are. If you are posting content and updates blindly to Twitter, but members of your target market aren’t present there, what’s the point? The first step in effective use of social media for lead generation is to research and determine which social media sites your target audience is active on a regular basis.

2. Not providing valuable content. If you’re just pushing out content about your product and why it’s so “awesome,” more than likely, people will not want to share or engage with it. If someone is following your brand on Facebook, it’s probably to see what valuable content and offers you can offer them. Rather than product-focused content, focus on content rich with tips and tricks which can help to relieve your target customers’ pain points.

3. Not using calls-to-action or sharing targeted links to landing pages. Don’t just say you have a great blog or that your fans should check out your awesome new ebook, link to it, and use an enticing call-to-action to do so. You’d be surprised how commonly businesses neglect to do this. Furthermore, share targeted links.

4. Not integrating email and social media. Email marketing and social media are great friends, not enemies. They work together well, help each other out to promote content, and share one another’s information on a regular and consistent basis. You should promote your presence on social media sites through buttons on each email as well as share links to email opt-in forms for social followers to sign up to be a part of your email database.

5. Not analyzing the effectiveness of your social media efforts. You may be on the latest and great social platforms, sharing awesome content, listening and engaging with your potential audience, and collecting that valuable lead information, but how do you determine if it’s working as well as you want it to? You should be regularly analyzing how much traffic and leads you’re generating from each social platform you’re participating in as well as how valuable it is. This will allow your team to evaluate its efforts and make adjustments if needed.

Source: 7 Reasons You’re Not Generating Leads From Social Media

 

Newsflash! The Word “Marketing” Is In “Content Marketing”

Newsflash The word Marketing is in Content MarketingWhen content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.”

While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful.

The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing.

If you think about it, promoting your content is actually more important than the content itself. It’s like having strong affections towards someone; you can spend the rest of your life nurturing your feelings but if you don’t tell that person, nothing will ever happen.

You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Here are a few tricks for promoting your blog:

  • Join a community.

    Face it – sometimes you need other bloggers to help you become popular.

    Create a list of content creators, website owners, and marketers to interact with and possibly target for linking. Create a blogroll and gain assistance from tenured bloggers.

  • Guest posting.

    This could go either way, but if you’re a relative newcomer, it’s best to have an expert guest post on your blog first.

    After some time when you feel you’ve earned the right, you can offer to guest post on other blogs. This will increase your content visibility.

  • Social media.

    It’s not news, but it’s not irrelevant, either.

    The pull that social media continues to provide to marketers does not show any sign of decline anytime soon, so likes and tweets are here to stay for a while.

    Related: Movie Corner: On “The Social Network” And The Power Of Social Media Marketing

  • E-mailing lists.

    Some marketers regard the act of emailing content as a rather pushy strategy, which could be true if not done tactically.

    Make sure your recipients gave you permission, and when they do, don’t overstuff their inboxes.

    Related: Why An Email Blast Campaign Will Help You Get More Singapore Sales Leads

  • Top 100s.

    Here’s a clever way to get other bloggers to link to you: create an article consolidating a list of the best 100 relevant blogs in your industry.

    Provide links to all of the mentioned sites and give a brief summary of how good they are. The blog owners would see it as a nice gesture and pay you back accordingly.

  • Leave comments.

    Make it a habit to leave comments (complimentary or otherwise) whenever you read a post from other blogs. Make it an intellectual one, at that.

  • Syndication.

    It is a form of information distribution where a blog material is also republished in multiple sites.

    There are tons of blog syndication sites in the market, such as syndic8.com, blogdigger.com and icerocket.com.

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