Utilize Marketing Automation To Reveal Your Prospects Data

Utilize Marketing Automation To Reveal Your Prospects Data

What is marketing automation?

Marketing automation is a software used to automate all of your marketing actions such as email, newsletter and social media to do repetitive tasks for you. It is the easiest way to attract new leads, nurture prospects and convert them into loyal customers.

Marketing automation lets you:

  • Identify what your prospect did on your website
  • What other social media or email marketing has the lead interacted with that could have influenced conversion
  • What company does your prospect work for
  • The number of employees the company have
  • If the prospect can afford your services
  • The authority of your prospect when it comes to purchasing decision

Related: How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

But how can you get information from your prospects using different channels through marketing automation?


An effective email marketing campaign is all about sending the right message to the right person at the right time. Create and send out personalized message based on your prospect’s actions and preferences.

Email marketing automation can help:

  • Save time and effort
  • Increase customer engagement
  • Can create opportunities and do up sell

Through email, you can get the following information based on their responses.

  • Whether the prospect is interested or not
  • The timeline for their project (you’ll know when to contact them again)
  • The prospect’s availability
  • Direct phone  number (some emails have signatures that include the company name, direct phone number, job title and social media accounts)

Related: 10 Obvious Reasons Why you Need an Email List


Many marketers focused all of their marketing efforts online because it’s less expensive. The internet provides opportunities to profile your prospects from your website by interacting with them through content, newsletter, videos, chat, etc with the pop-up form where they can fill up their personal information such as:

  • Name
  • Email address
  • Job title
  • Phone number

Website marketing automation can;

  • Drive traffic to your website
  • Get new subscribers
  • Gather personal information of your prospects
  • What topics or information they are interested in

Read this Monthly Top 5 List: Startups Tips in Generating Leads without a Website


Social media

For many marketers, social media means engagement and transparency. Twitters, LinkedIn, and Facebook are created to build community within your industry to share informative content and stay connected with your followers.

Social media can be used to:

  • Learn more about your prospects
  • Gain new customers
  • Engage with existing customers

What information can you get from social media?

  • Name
  • Email address
  • Job title
  • Company information
  • Phone number

Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

What to do with the information gathered?

The reality is marketing automation alone can’t get you enough leads to compete within your industry. Why? It is a long-term process to convert prospects into loyal customers and some of them failed to convert.

But with marketing automation, you’ll be able to identify if your prospects are qualified to become a sales lead and simplify your process.

For example, if a prospect responded to an email asking more information about your product or service, you can have someone from your sales team to give this prospect a call to close the deal.

Here are the Top 5 examples of marketing automation platforms that you can use



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