Doing business in Singapore is never that easy, especially now that information about different companies is more available through the internet. While most of us would assume that B2B lead generation is all about getting new clients into your business (a task usually done in appointment setting), these also have the important task of keeping your current ones interested in your new offerings. And if your business deals with search engine optimization (SEO), this becomes even more challenging. It is tough enough looking for new SEO leads, so it will be wise to keep the ones you already have. But how can you tell if a client wants to leave?
There are at least three signs to watch for.
One, the client requests a copy of the contract. This should start you thinking, since something must have happened to compel them to review the terms both of you have agreed on. It is best if you head that off from the get-go.
Two, the client suddenly becomes nonresponsive. When your only source of communication with them is through the phone, like in a telemarketing campaign, it means they are thinking of business options other than you.
Third, you or the client has changes in organization. It is normal for either you or the client to have changes in the organizational structure. But when that happens, and especially if it affects your primary contact with the firm, then you have to sell yourself all over again.
Generating sales leads is hard work, so you have to work hard to keep the ones you already have. You will have to perform a more thorough B2B lead generation and appointment setting campaign.