It’s a still good time to invest in Singapore. Despite what analysts tell the local business councils, there is still enough positivity to go around. A slight economic downturn is not enough to deride the country’s image as an attraction for offshore B2B companies. Its hospitable climate and strong levels of government support has enabled it to maintain business vibrancy.
With business opportunities experiencing a steady growth, B2B solutions providers should see this as a chance to expand their current client base and grow their revenue. Along with an effective appointment setting arm, new lead generation ideas are required in order to ensure constant sales gains.
Often, however, business leaders need to understand the importance of keeping acquisition costs low without affecting lead quality. Consider the waste that it entails paying for leads that wouldn’t even result in a conversion.
While an enhanced lead management system can provide the needed cost-efficiency, other strategies can be implemented without any added value.
Here are some of them:
Make your PPC campaign standout
While it figures as a headache-inducing bane among marketers, Google Adwords is still a highly advantageous tool. At any rate, B2B marketers can acquire leads using the service for their pay-per-click or PPC campaigns. It is just a matter of identifying the keywords that will get potential buyers to engage. Constant analysis and reporting on how companies use search engines constitutes the standard for implementing a highly successful online marketing campaign.
Create better inbound content
Using digital channels is by far the most effective in terms of reducing lead costs. HubSpot project about 13% of total savings for inbound strategies such as webinars and whitepapers. It doesn’t cost your much nowadays to set up an attractive web presence. But while this is something of a high point in digital marketing, the real challenge is finding the right mix of content that attracts the right people towards your pipeline.
Realize your goals with an outsourcing company
We are currently seeing an increase in outsourcing expenditures. This comes as a rising number of B2B companies are opting to increase their sales. They know for sure that the only way to go about it is by acquiring high quality leads. While developing in-house technologies and updating current proficiencies can always be considered, implementation will take too long a time. A more modern and of course cost-efficient measure is to hire a lead generation and appointment setting company that already has the necessary tools for putting your marketing plans to action.