Great creativity is often demanded from your marketing people. They help your company by coming up with the most engaging marketing campaigns for your Singapore lead generation, without which you wouldn’t be able to get any qualified sales leads. Creating effective lead generation campaigns is not the only task of your marketing team. They also develop telemarketing scripts to help your b2b telemarketers get to the decision makers, which in turn assures you of consistent, qualified appointment setting campaigns. To make sure your marketing people are always motivated to give their all, here’s a simple tip that will be of great help:
Allow them to goof off every once in a while.
Consistently staring at the computer screen and trying to squeeze out every creative juice they have is extremely counterproductive. If you force your employees to finish their tasks without any breaks, you might actually get a decent telemarketing script, but it may not be enough to help your telemarketers get the attention of the right decision makers. Allow their minds to be distracted by external stimuli, such as music, chatting with a colleague, browsing the internet, and even checking on their social media accounts. Of course these should be allowed for only a few minutes at a time.
Allowing your marketing people to shift their attention onto something else helps their minds relax, which means they will be more open to new ideas once they start thinking again. Encourage them to stand up, walk, or just move from time to time to help get oxygen into their brain. You should also let them sleep in the middle of the day if they feel sleepy. This greatly helps to recharge them.
Let your employees do what they want or need to do for a few minutes of the work day, and they will be more willing and capable of tackling work problems and come up with better solutions.