It is not a secret that telemarketing has a bad image for decision makers. Let’s face it, almost everyone don’t like them because of a bad experience about what telesales people actually do and what they would consider a good telesales person.
But the real truth is… Most of these bad impressions are not true!
So I have listed down some of the most common telemarketing myths in the eyes of a decision maker and why they are just plain wrong and the corresponding truth behind it!
Myth #1: Telemarketers talk endlessly.
Truth: To them objections are opportunities for discussion. Good telemarketers let their prospects ask questions and voice out their concerns. They know they can help their prospects well if they listen to their issues and concerns. Bring out the best of your B2B Telemarketers!
Myth #2: Telemarketers call to sell me stuff I don’t need.
Truth: A good telemarketer will always ask questions to identify their prospect’s needs. When they found out their prospects need their product or service, that’s the only time they will do all the selling.
Myth #3: Telemarketers only call to waste my time.
Truth: Telemarketers call a company to find out if there’s an opportunity to do business with them. When they know they don’t, they won’t bother calling you again.
Myth #4: Telemarketers are young and inexperienced staffs who only read their script.
Truth: Call centers hire students and undergrads. However, they undergo intensive training before letting them call.
Myth #5: Telemarketers always want to be in control of the conversation.
Truth: True, telemarketers sound aggressive on the phone and wanted to be in control of the entire call. But the prospects are the one in control of the call. They have the power to decide if they will listen or simply hang up the phone.
Myth #6: All telemarketers do is spamming my phone and voice mail with unsolicited messages.
Truth: Decision makers usually hide from telemarketers. Often times, they will continue calling and leave voice messages until they get hold of their prospects who will inform them they don’t need anything.
Myth #7: Telemarketers dial random phone numbers making unwanted calls.
Truth: A good telemarketers have an ideal customer and only call prospects within their target market.
Myth #8: Telemarketers and customer service reps are the same.
Truth: Telemarketers market their products and service over the phone to potential customers. While customer service reps take care of the inquiries of their current customers.
Myth #9: Telemarketers don’t know what they’re talking about on the phone.
Truth: Telemarketers were given product knowledge to address and answer their prospects questions about their products or services. Often times, they were trained before making any call.
Myth #10: Telemarketers are repetitive, just like a robot.
Truth: They are trained to be conversationalist. However, they often ask the same question to identify whether their prospect need what they’re offering.
Myth #11: Telemarketer alert! I must block the call.
Truth: The truth is, if you only pick up the phone, answer the call, listen and tell them you don’t need any of their products or services, they won’t call you again.
Myth #12: Telemarketers are apathetic. They don’t care as long as they say their spiel.
Truth: A good telemarketer is assertive on the call. They say what they need to say but know how to respect the person they are talking to.
I know there are a lot of annoying telemarketers out there giving bad impression on decision makers. However, there are still telemarketers who are good in what they’re doing whose intention is to help every company they are calling. So, the next time your phone rings and you encounter a telemarketer, don’t hesitate to answer the call and listen. You might like what you are about to hear that might help you solve some of issues and concerns within your organization.
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