Business to business or B2B marketing essentially refers to techniques and strategies used by companies who sell or market their products and/or services to other businesses. However, using traditional sales channels to reach prospective B2B buyers seem difficult.
Hence, if you own a B2B business, say in Singapore, for instance, you might find it hard to drive potential clients to take notice of your products and/or services. What would you do?
Two Things That Could Get You Leads
Apparently, if you want to succeed in Singapore B2B marketing, you need to make content marketing a part of your strategy. More importantly, though, you will need inspiration from thought leaders in the same, or at least related, field.
Wikipedia describes a thought leader as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded”. That said, thought leaders in sales and marketing could help you succeed as a B2B marketer. These thought leaders are highly regarded because of their influence and/or the pieces they have written on topics like sales and marketing.
Thought Leaders in Asia
Here’s a bit of a disclaimer: discussing the top thought leaders in Asia doesn’t necessarily mean that these people are all Asians. Far from it. They are included in the list regardless if they’re Caucasian or Asian because of their contributions as thought leaders – the inspiration they give to aspiring men and women as they traverse Singapore B2B marketing.
1. Mark Zuckerberg
Who doesn’t know this guy? He is, after all, the brains behind the world’s most widely used social media platform, Facebook. His 2015 estimated net worth is $35.7 billion, and he’s barely 32 years old! He has consistently been on the list of 100 wealthiest and most influential people in the world for the past five years and counting. If the popularity and wide reach of Facebook are enough reasons to believe Zuckerberg’s influence can help you, then you’re on the right track.
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You might also want to check out: Mark Zuckerberg’s Best and Inspiring Response to Grandma Becomes Viral
2. Praveen Kenneth
Kenneth is the co-owner, chairman, and managing director of L&K | Saatchi & Saatchi. When he was 29, he became the youngest CEO at The Publicis Group, and he led the group’s $6 billion operations in the Indian sub-continent. His hardnosed honesty and dynamism were like a breath of fresh air for emerging marketers who sought corporate liberation, business growth, and innovation.
3. Guy Kawasaki
He is an author, evangelist, entrepreneur, and a speaker based in Silicon Valley. One of his known accomplishments is being one of the marketing hands behind the very first Apple Macintosh released in 1984. He is also best known for preaching marketing concepts like “evangelism marketing”. His net worth is an estimated $30 million.
4. Seth Godin
Godin mostly writes about the marketing, leadership, quitting, change, and other topics. One of his best-selling books is “Purple Cow”. He probably owns one of the most popular blogs in the world, and he also founded Yoyodyne and Squidoo. In 2013, he was one of the three individuals inducted into the Direct Marketing Hall of Fame.
Get more inspiration, Read this: 7 Inspiring Quotes from Famous Asian Entrepreneurs that Appointment Setters Should Live By
5. Bonin Bough
He’s the vice president of global media and consumer engagement at Mondelēz International (formerly Kraft Foods). The position puts him in charge of the company’s global media – TV, print, digital, and OOH. He’s well-known for developing a digital strategy that went beyond the norms of paid, earned, owned, and shared media.
6. Neal Schaffer
Schaffer was named as one of Forbes Top 50 Social Media Power Influencer for two consecutive years. He is also one of Forbes Top 5 Social Sales Influencer. He’s a wonderful inspiration to B2B marketers in Singapore because of his focus on social media strategy as a powerful tool to succeed in marketing and business.
#7 Dr. Rohini Anand
She is the Senior Vice President and Global Chief Diversity Officer for Sodexo, a leading provider of Quality of Daily Life Solutions. She is responsible for strategic direction, implementation, and alignment of Sodexo’s integrated global diversity, which is one of the driving forces behind Sodexo’s growth. At the end of 2014’s fiscal year, Sodexo generated $22.45 billion in revenues, which proves Dr. Anand is on the right track.
8. Dr. Sanjay Correa
He is the Operating Leader of GE’s Asian Pacific American Forum (APAF), which is a US-based organization with upwards of 6,000 members. For Correa, seizing opportunities is one of the best ways to succeed in any field.
9. Neil Patel
He is an entrepreneur, investor, and analytics expert best known for his contributions to the world of digital marketing. He was only 15 years old when he launched his very first online company. He is so successful that he has consulted for big companies like General Motors, Intuit, NBC, Amazon, eBay, Yahoo, Mint.com, and Microsoft. He’s net worth is $10 million. He is also a regular figure in entrepreneurship and online marketing conferences every year.
10. Jim Stengel
He has earned the moniker “Godfather of Marketing”. He was responsible for singlehandedly turning things around for Procter & Gamble, where he served as global marketing office, in the early 2000s. He is so good at what he does, that in his seven years as GMO for P&G, the company saw its sales double for 25 consecutive quarters.
Hopefully, these 10 thought leaders can inspire you to do your utmost on your B2B marketing efforts.
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